Sales promotion

Journalists behind the wheel

Even during the pandemic, the carmaker cannot neglect the important sales promotion for the new OCTAVIA

P

lthough the planned international presentation in Crete was thwarted by current restrictions, the new release was tried out for the first time by journalists – at home and under strict safety measures. Over three days in late March, the new OCTAVIA was tested by four dozen Czech editorial staffs. Each was given the opportunity to borrow the model for one day and test it at their discretion. The car handover took place with stricter sanitary measures than usual. “In addition to the usual thorough cleaning, each handover also included ozone disinfection, which removes 99 percent of viruses in the car and its HVAC system”, says Petr Kavrentzis from GKP – Product Communication, who was in charge of the organising. Summarising their impression, Pavel Jína, PR Manager at ŠKODA AUTO Czech Republic, said, “The first reactions of the professional public have been excellent. The journalists appreciated the opportunity to try out the car on routes that they know well, and they praised the new model for its overall high level of comfort and sophisticated technology.” RED

10,000

km covered by the journalists with borrowed OCTAVIA cars

600

km covered by the journalists with borrowed OCTAVIA cars