IMPORTER
CYCLING
WATCH
TOUR DE FRANCE
ŠKODA WON’T MISS THE 105TH BIRTHDAY
OF THE ‘OLD LADY’
TOUR DE FRANCE IN NUMBERS
22 TEAMS
INCLUDING 4 TEAMS
WITH WILD CARD SPOTS
IN THE SERVICES
OF THE STATE
21 STAGES
8× PLAIN, 5× HILLS, 6× MOUNTAINS,
INDIVIDUAL AND TEAM
TIME TRIAL
3,329 km
ROUTE LENGTH
ŠKODA IS THE MOST-SOLD EUROPEAN
CAR BRAND IN ISRAEL
C
ars from the Czech carmaker have a the strict emission standards. A new syshistory in Israel – they have been sold tem of evaluating the ecological impact of
there since the beginning of the 1990s, and cars, divided into 15 categories, is aimed at
ŠKODA AUTO continues to strengthen its getting users interested in hybrid versions,
position on the local marthanks to a significantket. From 10th place in 2011,
ly lower rate taxation of 30
ŠKODA AUTO continues
it has jumped to fourth plapercent. Electric cars are
to strengthen its
ce in the ranking of the
subject to only a 10 percent
position on the Israeli
most-sold car brands. With
tax. KODIAQ and KAROQ
market. In the first
are increasingly popular
a head start, ŠKODA is the
quarter of 2018, the
first among the European
thanks to the current trend
market share grew to
carmakers, also thanks to
of SUV cars on the Israe8.1 percent, which is
its most popular model, the
li market. After a successdouble the share of 2011.
OCTAVIA. In 2017, 23,400
ful marketing campaign in
cars were delivered to the
2016, general awareness
market, despite an overall drop. This repre- about the ŠKODA brand increased. Followsents a year-on-year growth of 14.5 percent ing the introduction of the KAROQ on the
for the ŠKODA brand. The total sales of the market at the beginning of 2018, around
cars of other brands was 266,685 cars. By 1,100 cars were sold during the first week of
achieving this result, the carmaker reached sales. All of this promises further growth in
its eighth sales record in row.
the sale of ŠKODA cars in Israel. RED
The Israeli car importer Champion Motors is also contributing to the great results, as it continuously creates marketing
campaigns leading to sales support. It uses
IVAN SCHOŘ
all means possible: from television, radio,
V2J – SALES INTERNATIONAL
social media and outside commercials to
other press, sponsoring activities and PR.
ŠKODA models are among the most
popular cars for private customers in Israel;
It also focuses on digital media and telemarketing. The importer has won several however, the interest of corporate customers is
increasing, and you can see them also being used
state tenders.
Even though purchasing a car is bur- as police or taxi cars. Sales to corporate customers
dened with one of the highest possible in 2017 reached 55 percent of the total sales.
taxes in Israel, the diesel engine/automat- Those were primarily big banks, as well as
ic transmission combination is the most telecommunication and IT companies, i.e.
popular propulsion system. Since Janu- companies whose drivers value not only the
ary 2017, progressive tax advantages have reliability of the car but also the economic and
come into effect for cars that comply with functional properties of the ŠKODA brand cars.
1 2 3
MOST-SOLD MODELS LAST YEAR
ŠKODA OCTAVIA
10,100
12
ŠKODA MOBIL JUNE 2018
ŠKODA RAPID
5,000
ŠKODA FABIA
2,800
PAŘÍŽ
NOIRMOUTIER-
‑EN‑L’ILE
23 DAYS
INCLUDING 2 FREE DAYS
T
his year, the world’s most famous cycling race starts on
Saturday, 7 July, and ends on Sunday, 29 July. The 105th edition of
the Tour de France will mostly take
place in France, but it will also
pass through neighbouring countries during some stages. The route changes every
year, but traditionally it leads the racers to
the mountain stages in the Pyrenees and
the Alps before finishing on the ChampsÉlysées in Paris. The biggest attraction this
year is the route itself, which offers two more
mountain stages than before. The dreaded
cobblestones, gravel and challenging peaks
are also back. An overview and the length
of each stage can be found in the
infographic.
In every Tour de France, the peloton is accompanied by a fleet of
ŠKODA models provided by the carmaker, which is the official car supplier and partner of the race. The fleet works
as support cars or as a mobile repair shop
offering assistance, spare wheels, tyres and
even an advisory service for riders in trouble. It also provides official cars for organisers and the race director. If you are a cycling
enthusiast, follow the results, stories and interesting race information on www.welovecycling.com. It can be accessed immediately
by loading the attached QR code. RED
Stages
7/7 Noirmoutierenl’Ile >
FontenayleComte (189 km)
8/7 MouilleronSaintGermain >
La RochesurYon (183 km)
9/7 Cholet > Cholet
(35 km, team time trial)
10/7 La Baule > Sarzeau (192 km)
14/7 Dreux > Amiens (181 km)
15/7 Arras > Roubaix (154 km)
17/7 Annecy > Le Grand
Bornand (159 km)
18/7 Albertville > La Rosière
(108 km)
11/7 Lorient > Quimper (203 km)
19/7 BourgSaintMaurice > L’Alpe
d’Huez (175 km)
12/7 Brest > Mur de Bretagne
(181 km)
20/7 Bourg d’Oisans > Valence
(169 km)
13/7 Fougères > Chartres
(231 km)
21/7 SaintPaulTroisChâteaux >
Mende (187 km)
22/7 Millau > Carcassonne
(181 km)
24/7 Carcassonne >
BagnèresdeLuchon (218 km)
25/7 BagnèresdeLuchon >
SaintLarySoulan (65 km)
26/7 TriesurBaïse > Pau
(172 km)
27/7 Lourdes > Laruns (200 km)
28/7 SaintPéesurNivelle >
Espelette (31 km, time trial)
29/7 Houilles > Paris (115 km)