VW GROUP ESSENTIALS
#WeNotMe defeats COVID-19
One of the seven VW Group Essentials that make up the foundation of our corporate values and culture has helped all brands to overcome the coronavirus pandemic. Each of the carmakers is helping to improve the lives of people affected by the pandemic – for example, by producing protective equipment (face masks, respirators, shields) or providing cars for social and healthcare services. Probably everyone is grateful for the selfless commitment of those who are providing medical care every day. According to an official statement by the VW Group, the deepest gratitude and respect go to all the doctors, health professionals, nursing staff and paramedics. RED
Which activities did the brands engage in?
People from all over the world joined the #FourRingsChallenge to show how they stay together while being apart.
As part of #BeSafe, the carmaker provided people with access to food, which it delivered to food banks and charities. It contributed to the purchase of medical aids as part of the Cheshire East People Helping People programme.
Together with the ‘Fondation Passions Alsace’ and ‘Librairie LDE’, it supported children’s education by donating 120 computers.
The brand raised funding for equipment, research and staffing at St Orsola-Malpighi Hospital in Bologna through #RaceAgainstCOVID.
Some shop floors were used to produce masks and shields for the St Orsola-Malpighi Hospital in Bologna.
As part of #Porsche4Kids, the brand gave children access to mobility and topics such as sustainability and traffic safety.
Together with Protofy.xyz, the brand used its assembly lines to produce automatic fans powered by windscreen wiper motors. The brand posted live concert broadcasts under the #SEAThome hashtag.
The brand donated protective equipment valued at EUR 40 million and showed people working from home how to make the best use of their Sharan model.