China

Digital Leap Forward

At the end of April, ŠKODA presented its new products at the Auto Shanghai car show

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he first full-fledged car show with visitors from the public since the outbreak of the coronavirus pandemic took place in Shanghai, China. ŠKODA AUTO used this opportunity to show Chinese customers the new products for the local market in person. In addition to the OCTAVIA PRO model, which is, among other things, longer than its European version (read more in the April 2021 issue of ŠKODA Mobil), it mainly concerned new digital technologies.

The OCTAVIA PRO was also presented in two new exclusive shades: elegant Nebula Blue and fresh Peppy Orange.

At the car show, the carmaker presented a completely new digital intelligent architecture, MQB EVO, which is also used by the new OCTAVIA PRO. It includes a wide range of electronic and digital elements that move ŠKODA cars into a new era of mobility. The car’s internal network has a response time that is four times faster than the previous generation; as a result, the car can collect more data and respond even better to external events. For example, thanks to the Lane Change Assistant, the detection distance has been extended from 30 to 70 metres, and the automatic shifting and response of the Adaptive Cruise Control ACC have also accelerated.

Other models displayed at Auto Shanghai included the SUPERB, KODIAQ and KODIAQ GT in the innovated range for 2021. These are the first cars equipped with the new ŠKODA Intelligent Connectivity System, which improves the way that customers use mobile connectivity features. The system is based on the ŠKODA APP on-board application with five key functions: Smart Voice, Smart Navigation, Smart Entertainment, Smart Journey and Smart Control. RED

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years have passed since the introduction of the first OCTAVIA model manufactured in China, which also happened at Auto Shanghai.

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Auto Shanghai car shows have already taken place. The first one was held in 1985.

ŠKODA Exhibition

At the car show, the Czech brand was represented by a booth decorated with distinctive elements of the crystalline design. Young customers were targeted, for example, with interactive games and dance competitions, as well as the popular soft drinks made by the Chinese chain HeyTea.