Sales and Marketing
Customer Orientation is Key
The V – Sales and Marketing area has undergone major structural changes since 1 June
New structure in the V area
VV Sales Management, VT Sales and Marketing CZ
It focuses on traditional European markets, as well as Israel, where the ŠKODA brand is already established.
It operates worldwide and is seeking new opportunities in other markets as well.
In the new structure, it has strengthened its role as a pillar for direct interaction with dealers and customers.
The brand-new department’s goal is to increase customer satisfaction and combine all the digital processes and data use.
It will focus exclusively on unified communication in the area of sales and services.
Product planning, which used to fall under VM, is now covered by a separate department.
It will cover the activities of the Innovation Centre, which, among other things, is seeking out new technologies.
Project Management Office GigaFactory
It is primarily responsible for the placement of the giant battery factory in the Czech Republic.
he automotive industry is changing, and so are car sales and associated services. This means new challenges for ŠKODA AUTO, and to cope with them, the structure of the V – Sales and Marketing area is tied to a significant change in the agreement with the KOVO Trade Union. “Their goal is also to effectively implement the new NEXT LEVEL ŠKODA strategy with a focus on developing new markets and business models and transforming the automotive industry”, explains Martin Jahn, Board Member for Sales and Marketing (you can read his thoughts on the new trends in the “New car in a few clicks” interview). Restructuring will not reduce the number of job positions – quite the opposite: The goal is to increase synergies and improve the use of human and financial resources.
The changes take effect on 1 June and apply to most departments in the V area. The restructuring includes a more effective division of the sales regions into two main areas: traditional European markets (VE) and growing international markets (VI). We will pay more attention to this division in the next issue of ŠKODA Mobil. In the new structure, the position of the VA – After Sales department is changing. It includes the Customer Centre, ŠKODA Service Centre in Kosmonosy, Customer Care and the newly created Training Academy in Kosmonosy. This will allow a strong integration of sales and after-sales training, as well as better use of the available synergies in all the service areas. The VM – Marketing department also underwent a transformation, and a separate VP – Product Marketing department has emerged. The former VP – Production Marketing department has been separated from it, and its goal is product planning. However, completely new departments are being created as well. First and foremost, VX – Customer Journey takes over some of the roles and teams of the original VB, VC and GG departments. Its task is to fine-tune the digital processes and use of data so that the customers’ path to products is as simple and pleasant as possible. The VD – ŠKODA DigiLab organisational unit covers the activities of the carmaker’s innovation centre represented in the Czech Republic, Israel, China and India. In addition to scouting new technologies, it handles the development and operation of the mobility services, such as car sharing, and future business with regular customers and corporate clients.
The brand-new VG – Project Management Office GigaFactory is responsible for the placement of the giant VW battery cell factory in the Czech Republic (GigaFactory Ost) together with the SR – External Affairs department. It is also responsible for coordinating the Electrification of Central and Eastern Europe strategic transformation initiative in which it will participate with SR, VE, VT and other internal and external partners within the framework of Strategy 2030. ED
How to please the customer
Seamless Customer Journey
This approach may be translated as a seamless customer journey. It is about enabling the client to purchase a product or service in the simplest and shortest way possible. The customer basically has to enjoy not only the product but also the way there.
This is ŠKODA AUTO’s long-term philosophy. Its core is the personal approach to every customer who must perceive friendly and positive behaviour, maximum support and competence in their communication with the carmaker’s employees or dealers.