Sales and marketing
Fine-tuned division of ŠKODA brand markets
With the new organisational structure of the V – Sales and Marketing area, two new departments were created and are responsible for all the ŠKODA brand’s global markets
he change is part of the carmaker’s new milestones in the form of the NEXT LEVEL – ŠKODA STRATEGY 2030. Two departments will take care of global markets: VE – Sales Europe and VI – Sales International. The VE department, headed by Luboš Vlček, is responsible for sales in Europe and in Israel (38 markets in total). The VI department, under the leadership of Jan Procházka, manages the carmaker’s sales and marketing activities in the other markets around the world, including Russia, India and North Africa.
The new division will allow the carmaker to better focus on achieving its priorities – for example, to implement its philosophy of the Human Touch customer approach. Its core is customer orientation and personal approach during the transformation of the entire sales process, as well as the efficient and motivated dealer and service organisation. “The adjustment of our sales structure is the result of ŠKODA AUTO’s efforts to become a more customer-oriented company and bring our Simply Clever solutions to our new core activities: electromobility, connectivity and digitisation”, says Martin Jahn, Board Member for Sales and Marketing. He also points out that more and more customers will wish to handle the sales and after-sales services online. That is why the process of digital sales and service must be as accessible as possible. “The goal of the changes was to effectively implement the NEXT LEVEL – ŠKODA STRATEGY 2030 strategy with an emphasis on the development of new markets, business models and the overall transformation of the automotive industry”, adds Jahn.
In Europe, ŠKODA AUTO hopes to reach the Top 5 in the ranking of the best-selling cars by 2030 with the support of the VE department. “We wish to strengthen our position by offering attractive models and also by further electrifying our portfolio”, says Luboš Vlček. “By 2030, we will introduce at least three new purely electric models to our customers”, he adds. His team and colleagues from the VI department will form the key elements in the sales and production planning and will adapt the ŠKODA brand’s offers to its specific markets, where the building and development of a professional sales organisation will continue.
ŠKODA AUTO also strives to become the leading European brand in India, Russia and North Africa. In general, the VI department is responsible for Asia, Africa and Latin America, as well as Australia and New Zealand. “Our task is to take care of markets and customers who will switch to our new technologies only after the European market, but also to examine and open new markets”, says Jan Procházka. The new structure of the Sales and Marketing area will help strengthen the carmaker’s position as the manufacturer of electrified and fully electric models and, thanks to our emphasis on adapting to local conditions, contribute to the meeting of the sustainability goals as well. ED
Benefits of the new division
Quicker and more specific solutions for a given market
Better sales support in specific markets
Reduced complexity of activities and greater profitability
Expanding the carmaker’s portfolio towards affordable cars and affordable mobility
Reaching more customers