User testing

Try it for yourself

All employees can participate in the UX testing of digital products or services and help to improve them

M

ince 2018, the UX (User Experience) team from the GG – Company Development and Digitisation department has been in charge of mapping and improving the customer experience of digital products. The UX team is looking for ways to design or customise a delightful user experience that will make the use of digital ŠKODA products as comfortable and intuitive as possible. There is a wide range – from infotainment and smartphone apps to websites and the carmaker’s mobile services in ŠKODA Connect. The easiest way to find out what suits users the best is to ask them. User testing is very helpful in this regard. Mostly, selected current or potential customers take part, but the selection process often takes up a lot of time and money. That is why UX team member Martin Pavlík established the UX Pool, which brings together employees interested in the user testing of future digital products and services. Based on their feedback, the UX team is able to improve the experience for the end user. Anyone can sign up for it. “A large family of colleagues gives us the opportunity to choose different groups of people for individual testing processes according to what is being tested”, explains Pavlík. The UX team can choose from among the group of candidates who meet the criteria: For example, they drive a ŠKODA car that is less than five years old or, conversely, have experience with competing brands. Therefore, all employees registering for the UX Pool via ŠKODA SPACE have to answer a questionnaire. 

Interviews and questionnaires 

Testing takes place in two ways: Either the UX team members demonstrate their proposal for a new solution directly to the respondents and interview them to try to find out what may suit the users, or the testing may be done via a questionnaire on a large sample of respondents. “In this way, for example, we’ve recently tested two possible solutions for easy control of independent car heating using the ŠKODA Connect mobile app”, says Johana Horáková, UX research & evaluation specialist of the GG department. According to her, it is very important to have testing in the development of products and services as early as possible, so that modifications do not have to be solved at the last moment in advanced project phases. This is much more efficient from both a budget and a time perspective. The team is currently assisting in fine-tuning the ŠKOffice app and recently participated in testing the ENYAQ iV e-car configurator and the MyŠKODA Powerpass app, which will help with charging electric vehicles. Luděk Vokáč 

Better car configurator ENYAQ iV

A successful example of user testing can be found in the online car configurator. One of the turning points of the new electric SUV is the option to choose different interior design variants. Thanks to user feedback, the ENYAQ iV is the first car to display the total interior price, including additional components. 

You can view the upgraded ENYAQ iV configurator at 

www.skoda-auto.com

Help us to improve 

our products 

You can take part in the user testing of ŠKODA apps, websites and cars through ŠKODA Space after scanning the QR code. The testing takes a maximum of one hour and is usually in Mladá Boleslav or Prague.