Development of Dealers
Ready for the Future
Interest in the management programme for ŠKODA dealership owners and managers is growing
KODA AUTO didn’t have an educational platform for dealership owners and managers, but “since the importers’ demand for the development of these key people was evident, we decided to prepare a programme that would meet their needs”, says Šárka Bouchalová from VAD – After Sales Business Development, who is responsible for developing the programme.
Dealer Principal Programme (DPP)
The programme is being developed by the After Sales Business Development (VAD), Sales Training (VBQ) and After Sales Training (VA/2) departments. It is designed to improve the quality of our sales and service network, develop the management skills of our dealership owners and prepare them for their current challenges in the automotive industry. The implementation team cooperates with the Group brands that use a similar educational system. It was also inspired by a programme designed for the Czech dealership owners. In addition, our importers have the opportunity to adapt the programme to the circumstances of their individual markets.
The programme has become
an integral part of ŠKODA
education, and, although
not obligatornější, interest
in it keeps growing.
VAD – After sales BUSINESS DEVELOPMENT
The programme is designed for a group of 12 participants and consists of five two-day modules: Business Management, Leadership, Human Resources, New Trends and eMobility, and Strategy for the Future. These modules are led by experts experienced in the given subjects and often also utilise experts from other industries to inspire and motivate the programme participants. Our dealership owners and coaches share their best practices and discuss and analyse case studies. “According to them, the programme’s greatest benefit is the possibility to share their experiences with a group of people facing the same or similar challenges. In addition, the DPP provides them with opportunities to create new contacts and exchange experiences”, adds Bouchalová.
In 2018 and 2019, dealership owners from Ireland, Slovakia and Great Britain participated in the programme. It was a great success, as confirmed not only by the participants’ feedback but also by the certification we obtained from the Chartered Management Institute in Great Britain. At present, the programme continues with its second stage in all these countries and recently also in Russia, Bosnia and Turkey. ŠKODA Coaching Team