Škoda Mobil

Škoda Mobil is the company newspaper for Škoda Auto employees, published monthly and presenting up-to-date information on what is happening at Škoda Auto and the Volkswagen Group. The regular columns focuses on employees, innovations and interesting projects from within the company, current information from Škoda Motorsport and many other topics.

12/2023

Škoda Mobil<br>December

  • Title

  • News

    3

    Transforming the exhibition took about three weeks. 

    Brand-new Wolfsburg Exhibition 

    The Škoda exhibition at the Autostadt in Wolfsburg has been updated to reflect the company’s new corporate identity. Designed by architect Bořek Šípek, the pavilion showcases the latest models and a design sculpture of the study of the future Vision 7S seven-seater. The exhibition focuses on electromobility, sustainability, the brand’s rich history and its spirit of discovery. It also features various interactive elements for children, such as bicycle simulators that generate electricity, a climbing wall, a giant colouring book and more. Operated by the Škoda Museum and the VME – Brand experience department, the pavilion has attracted 60,000 visitors since the beginning of this year. The new exhibition is expected to draw even more interest. Next year, the programme will include short-term exhibitions linked to new model launches, the Tour de France and the ice hockey championship.

    Škoda Auto World 

    Announcement on the gigafactory and electric vehicles 

    Škoda Auto extends its gratitude to the government, state administration, municipal partners, the KOVO Trade Union, all other stakeholders and the entire team involved in preparing the project for the potential location of the gigafactory in the Czech Republic. However, as stated by Oliver Blume, Chairman of the Board of Directors of the VW Group, a decision on another gigafactory is currently not feasible from a business perspective. Nevertheless, this does not affect Škoda Auto’s commitment to the automotive industry’s transformation. In addition to the recent announcement to continue producing the next generation of the Enyaq model in Mladá Boleslav, Škoda Auto will also manufacture a new electric family SUV in the Czech Republic, based on the Vision 7S study. You can read the full announcement in the online magazine Škoda Storyboard.

    After Sales digital workshop 

    On 26 October, an online workshop from the Škoda test laboratory HUX (Holistic User Experience – ed.) presented current and future digital tools that are part of the Customer Journey. Representatives from 53 markets were invited to the event, and over 300 participants joined in, rating the workshop as beneficial. Twelve tools were showcased, spanning the Customer Journey from service appointment to car pick-up. Several markets are planning to implement these tools in the near future.


    Indispensable role of experts 

    On 8 November, Škoda Academy held the 3rd Expert Forum at Kosmonosy STC III to thank experts for their work, highlight their roles and contributions to the company and celebrate the implementation of the expert concept across all areas. Attended by 150 experts and other employees, the event featured presentations from Maren Gräf, Board Member for People and Culture, and Andreas Dick, Board Member for Production and Logistics. Attendees also had the opportunity to explore new developments in the fields of artificial intelligence and virtual reality and get a closer look at the Degreed learning platform.

    Sales of the Enyaq for the first three quarters of this year increased by almost half compared with the same period last year, reaching 54,400 vehicles. In the first nine months of this year, Škoda Auto delivered a total of 642,200 vehicles worldwide, marking a 17.9% increase 

    over last year.

    New GreenCup with your own signature 

    Škoda Auto restaurants, kiosks and cafés now offer the GreenCup in the new company colours for sale. This eco-friendly and reusable product comes with several benefits; not only is it suitable for hot and cold drinks but you can also sign it with a permanent marker. The GreenCup, including a lid with a straw, is available in two sizes: 0.2 l for CZK 79 and 0.3 l for CZK 89. You can use it wherever drinks for personal cups are offered.

    Guests were welcomed at the embassy by Czech Ambassador Hynek Kmoníček.

    Kodiaq and Karoq at the celebrations in Hanoi

    The 105th anniversary of the foundation of the Czechoslovak state was marked by a gala event at the Czech Embassy in Vietnam for 600 guests. The event at the embassy showcased the Kodiaq and Karoq models, which Škoda Auto has started importing to the Vietnamese market (read more in the November 2023 issue of Škoda Mobil). Attendees at the celebrations included more than 50 ambassadors, members of the Vietnamese parliament, presidents of compatriotic groups and associations, the deputy commander of the Vietnamese Air Force and the advisor to the Vietnamese foreign minister.


    New photovoltaic systems installed on the production and logistics buildings in Mladá Boleslav are contributing to carbon-neutral production. These systems were installed by Škoda Auto in cooperation with ČEZ ESCO and ŠKO-ENERGO.

     

    10,000 m2

    Approximate area of the new solar power plant

    5,400

    Number of photovoltaic modules.

    2 GWh

    Planned annual production.

    15

    Number of tennis courts that could fit in the plant’s area.

    25,000

    Number of Enyaq 85 cars that the plant could charge in a year with its planned production.

    How they see us 

    Carwow.co.uk

    Fourth-generation Superb

    Journalists tested the new Superb in its camouflaged form over the summer. Now, they have had the opportunity to evaluate it in all its glory.

    (2 November 2023)

    The Liftback looks like an exclusive sedan with a practical fifth door.

    Clean and simple rear bumper without fake vents.

    Interior materials look premium.

    New spacious central console adds to the car’s practicality. 

    Even bigger boot.

    Sustainability in the rally world 

    At the Central European Rally in October, Škoda Motorsport, in cooperation with the GK – Communications department, organised a workshop on sustainability. Participants included Johannes Neft, Board Member for Technical Development, and Michal Hrabánek, Head of EM – Škoda Motorsport. Journalists learned about sustainability initiatives from representatives of Škoda Motorsport, FIA and the promoter of the WRC Championship, as well as the partners P1 Fuels, LubriCan, Secto Automotive Labs, Bcomp, Devinn and DHL. A key step towards sustainability in the WRC was the introduction of fossil-free fuels last year. Škoda Motorsport engineers are actively testing fossil-free lubricants for engines, shock absorbers and drivetrains and exploring natural-based alternatives to carbon-based elements.

    36

    The workshop was attended by 36 journalists from nine countries. 

    On the network  

    Two eras of the Superb

    In a new episode of his video series “Klaus Drives”, CEO Klaus Zellmer explores what links the historic 1939 Superb with the latest version of the car, which has just been launched. He also takes viewers on a ride to showcase its modern gadgets. 

    News

  • Superb in a new coat

    The fourth-generation Superb builds on proven strengths while adding even more space, comfort and technology. In the spirit of Škoda’s customer focus, this flagship model of the internal combustion engine portfolio introduces a new, more intuitive interior concept with multi-function controls, innovative design and a focus on ecology. Once again, both liftback and estate versions are available.

    How the new Superb was introduced

    On 2 November, the fourth-generation Superb made its world premiere in a modern sports hall in Dolní Břežany near Prague, blending a cutting-edge car with distinctive architecture.

    The Czech Minister of Transport and several ambassadors were among the hundreds of guests who witnessed the launch of Škoda’s premier internal combustion engine model. The new car’s advantages were shown to them directly by representatives of the carmaker’s management. “For more than 20 years, the Superb has been the flagship of Škoda’s internal combustion engine portfolio. In its fourth generation, it will offer even more sophisticated sculptural design, exceptional spaciousness and state-of-the-art technology. Further powertrain optimisation and improved aerodynamics also contribute to greater efficiency," said Klaus Zellmer, Škoda Auto CEO.

    250

    International media representatives attended the Superb’s world premiere in Dolní Břežany.

    Dolní Břežany was chosen because, among other things, it is a hub for modern architecture and scientific research and also offers a historical tradition. The Superb model offers a similar combination. “This model has traditionally shaped Škoda’s design language, and the fourth generation will continue to do so: The look is characterised by sharply cut lines, clearly defined dynamic proportions and a modern sculptural and crystalline style. We’ve significantly improved the aerodynamics of both body styles while offering even more space for passengers,” said Oliver Stefani, Head of ED – Škoda Design.

    New cars enter the Czech market

    All authorised Škoda dealers in the Czech Republic have started taking orders for the latest-generation Superb and Kodiaq models. The first deliveries are expected in the second quarter of 2024. In the case of the Superb, the first to go on sale is the estate variant with 2.0 TDI 110 kW DSG, whose recommended selling price starts at CZK 1,035,000, including VAT. The top-of-the-range L&K is available at a recommended selling price of CZK 1,235,000, including VAT. The Kodiaq is initially in the same engine variant, but others will be offered gradually next year. For the SUV, the recommended selling price starts at CZK 1,040,000, including VAT.

    To see how the launch went, check out the video.

    Topic

  • Téma / Superb

    Topic

    More Space, Comfort and Technology  

    The fourth-generation Superb is available in both liftback and estate versions. This flagship of the combustion engine portfolio not only builds on its proven strengths but also introduces several significant improvements. 

    A month after the premiere of the new generation of the Kodiaq SUV, the Superb has also been launched. In keeping with Škoda’s customer focus, it features a new, more intuitive interior concept with multifunctional controls (Smart Dials), a refreshed design and an emphasis on ecology. Customers have the choice again between the liftback and estate versions. Read on to discover what is new in the latest model.

    Design

    Both body styles of the Superb boast sharply cut lines and optimised body shapes for greater effectiveness. The liftback version’s air drag coefficient is 10% lower than its predecessor, and the estate version’s is 15% lower. Thanks to a slight increase in the length and height, passenger space has also grown. The car’s exclusive look is enhanced by its Dark Chrome elements and six new body colours, including Pebble Silver and Ice Tea Yellow. In addition, the Superb can be equipped with second-generation Matrix-LED headlights, which include 36 independently controlled light segments. These ensure minimal disturbance to oncoming vehicles when using high beams and reduce overly bright reflections on road signs. They provide up to 40% more luminous intensity than the first generation.



    Estate

    The popular estate body variant offers an even more spacious boot, which has expanded by 30 litres to 690 litres. Inside, passengers will find a new Simply Clever feature – an electrically operated hood that pairs perfectly with the virtual pedal function for opening the fifth door. Design tweaks include an extended body-coloured roof spoiler with side finlets.

    Interior 

    The Superb introduces a new interior concept with the gear selector moved to the steering column, new multifunctional Smart Dials, a clear centre console and an infotainment screen with up to 13" in diagonal. It also offers six interior options with an emphasis on ecology. The front seats are available in three configurations and feature an enhanced massage function. For the first time, the Superb includes a sliding rear armrest with integrated cup and tablet holders.


    1,920

    The boot volume in litres for the estate version with the rear seats folded.

    28

    The new Superb is packed with almost 30 Simply Clever features.

    10

    In the event of an accident, up to 10 airbags, including a central one between the driver and passenger, provide passenger protection.

    Safety 

    When it comes to safety, the fourth-generation Superb offers a new feature: improved intelligent assistance systems. These include Turn Assist, Crossroad Assist, Emergency Steering Assist, Exit Warning and Automated Emergency Braking – pedestrian rear. Other features have also been improved. The new automatic parking system can autonomously park the Superb in both perpendicular and parallel spaces. In addition to steering, it now also controls the car’s speed and automatically halts when it detects an obstacle.

    Engines

    Customers have a choice of six highly efficient powertrains. For the first time in the Superb range, a 1.5 TSI petrol engine with mild-hybrid technology is available. It includes a 48 V battery that recovers energy through regeneration and can help the combustion engine with an electric boost or enable cruising with the engine off. There is also an upgraded plug-in hybrid version with a battery range of more than 100 km (estate version only) and 2-litre petrol and diesel engines in both the two- and four-wheel drive configurations.

    Laurin & Klement

    The brand's flagship represents the top-of-the-range version with exclusive features and unique design elements. Standard features include Matrix-LED headlights, DCC Plus adaptive chassis and progressive steering, ensuring a sporty yet extremely comfortable ride. The car is adorned with Dark Chrome detailing and an interior finished in a combination of leather and faux leather, available in black or brown. Seats equipped with heating, ventilation and massage functions offer exceptional comfort.

    Tip

    Podcast #ExploreŠkoda

    The first Škoda Superb, produced in 1934, was a car full of innovations. What was so groundbreaking about it? Who was the typical customer in the 1930s and 1940s? And how does it compare with the modern Superb? Michal Velebný, Coordinator of the GKM/3 – Restoration workshop, answers these questions and more.

    Tip

    +28

    pages on the new generations of the Superb and Kodiaq models in a special supplement accompanying this issue of Škoda Mobil.

  • Téma / Ovladani

    Control without hesitation

    The new display controls are even more intuitive and allow users to adjust the placement of functions to suit their needs.

    The Superb and Kodiaq models mentioned above are equipped with a new digital control system that makes the functions in the car’s infotainment system easier to access – not only for the driver but also for the passenger.

    The Superb and Kodiaq models mentioned above are equipped with a new digital control system that makes the functions in the car’s infotainment system easier to access – not only for the driver but also for the passenger.

    Pavel Tůma

    Coordinator of EEH/3 – Concepts and vehicle UX/UI development

    Among the features of the Superb and Kodiaq that have generated very positive reactions are the Smart Dials rotary controls. This is because they effectively blend manual and digital controls. A whole new HMI (human–machine interface) offers innovative control and includes an infotainment screen adapted to the new corporate identity and colours. It is also based on comprehensive UX testing, so the developers have responded to specific user experiences and feedback.  

    Three multi-function Smart Dials, which combine manual and digital controls, have been added to make setting up vehicle functions even more convenient and faster.

    What does this control offer? In particular, a range of customisations. You can choose from several home screen layout options or re-arrange the position of individual functions on the display, like apps on a mobile phone. You can arrange your favourite features in both the top and bottom bars so that they are always close at hand. The number of available positions for these shortcuts varies depending on the size of the display. The climate controls have been significantly redesigned, and users will find them on both the Smart Dials and the display. In its new form, it is very intuitive and simplified. The navigation and maps have also been significantly improved, as has the voice control for Laura.

    Topic

  • European showroom in colours

    Following the launch of the first Škoda Auto dealerships in Vietnam designed with the new corporate identity, it is now Europe’s turn. The showroom of Rohe Auto, an authorised partner in Estonia’s capital, Tallinn, was the first to adopt this new design. This move was followed by a dealership in Charleroi (Belgium) and next will be others in Hamar (Norway) and Wroclaw (Poland), as well as Prague.

    From the world

    European Premiere in a New Design

    The first European showroom in the current corporate design and colours is located in Tallinn, Estonia. 

    Following the launch of the first dealerships designed according to the new Škoda Auto corporate identity in Vietnam, it is now Europe’s turn. The first showroom of Rohe Auto, an authorised partner, has been completed in Estonia’s capital, Tallinn. “With the new Škoda brand identity, we’re taking our customers on a journey into the future of mobility and digitisation. As this is the most radical change to our corporate design in 30 years, the rollout is gradual. In this context, the showroom is one of the most important points of contact between the customer and the brand, as it is here that people can truly experience the brand for themselves,” explains Martin Jahn, Board Member for Sales and Marketing.

    4,000

    The Škoda brand has more than 4,000 dealerships worldwide that are set to transition to the new design.

    1,000

    The first 1,000 dealerships are expected to adopt the new design by the end of 2024.

    Tallinn will soon be followed by new dealerships in Charleroi, Belgium; Hamar, Norway; Wroclaw, Poland; and Prague. This new brand identity is particularly identifiable by an updated flat logo and the emerald and electric green colours, which symbolise the carmaker’s emphasis on ecology, sustainability and electric cars. These aspects are also evident in the design of the showrooms. For example, the new signboards are compatible with the existing ones, thereby streamlining the rebranding process and enhancing sustainability.

    New showroom in Kuwait 

    Škoda Auto has recently opened a showroom under a new corporate identity also in Kuwait. It is one of the brand‘s largest showrooms globally and will offer customers a range of digital features, including desks with touchscreen.

  • Ze světa

    From the world

    At home in Ireland

    This year marks the 30th anniversary of Škoda’s importer in Ireland. From selling just 76 cars in its first year, the brand has now surpassed the mark of 10,000 car sales in a single calendar year for the first time. So we expect that Skoda to reach 8.5% market share and take fourth position. Over the past three decades, it has successfully leapfrogged several traditional and established brands such as Opel and Ford. “However, the Škoda has even more potential in Ireland. Next year, we plan to break through another target we have set, which is to reach a 10% market share and secure the number three position,” states Filip Vrba, Sales Manager for Ireland and Sweden from VE3.  

    In Ireland, the Octavia is very popular and, like the Superb, leads its segment. The Kodiaq SUV also has a significant share of sales. In addition to an excellent price/value ratio underline the popularity of Czech cars in Ireland, the success of the automotive AA awards, where Škoda won the for Best Car in the Family electric car, large crossover, large family car and supermini.

    Info

    Did you know that…

    … a significant milestone in the Irish market was reached in 2000? That year marked the sale of 6,000 units of the first-generation Fabia.


    Electric fleet for Nestlé

    One of the world’s largest food companies, Nestlé, has chosen the Enyaq model to expand its large fleet of electric cars in its home country of Switzerland. The order includes the delivery of 171 cars, with 126 already delivered to Nestlé in September in Avenches near Bern. “This is not the first time Nestlé has chosen our models. Thus, it is  clear that we optimally meet their requirements for top quality, versatility and the best price/performance ratio,” says Luboš Vlček, Head of VE – Sales Europe. The decision for this order was made last November, with the Enyaq being chosen for reasons including its range, equipment and comfort.


    New City Store in Belgrade

    In the Serbian capital, customers can now get better acquainted with Škoda cars in the new corporate design of the City Store, which has been possible since October. Located in the Galerija Belgrade shopping centre, this store offers visitors a new experience compared with existing showrooms. They can go to the store for a coffee, buy Škoda-branded clothing and gifts or use the space for co-working. The Škoda City Store concept is also operational in Bulgaria, Belgium, Spain and Italy, with plans for further expansion.

  • Ze světa / Kazachstan

    From the world

    Return to Kazakhstan

    Early next year, Škoda Auto will initiate local assembly of four models and open its first showrooms in major cities. 

    After a short break, Škoda Auto is returning to the Kazakh market, where it operated between 2005 and 2021. The company has established production and sales cooperation with Allur Company, the biggest car manufacturer in Kazakhstan, and will start final assembly of the Kodiaq, Karoq, Kamiq and Octavia models, imported from Mladá Boleslav and Kvasiny, in early 2024. “Kazakhstan presents an attractive opportunity for Škoda Auto to further accelerate its internationalisation. It also marks our return to a market with promising potential, as less than one-fifth of the population currently owns a car,” highlights Klaus Zellmer, CEO. The Kazakh new car market is projected to exceed 200,000 cars in the next five years, with Škoda Auto aiming for a 5% market share.

    Showrooms across the country of 20 million will open alongside the start of production, showcasing the new corporate colours. “Next year, we plan to open 15 dealerships in major cities like Astana, Almaty, Shymkent and Kostanay. We will offer our clients not only the best-selling Octavia model but our globally successful SUVs. SUVs form the second-largest segment in the Kazakh market, and we have a modern and attractive model range that can appeal to customers,” explains Martin Jahn, Board Member for Sales and Marketing.

    Gaining experience in Mladá Boleslav

    In early October, representatives from the Kazakh manufacturing partner visited Škoda Auto’s main production plant. Experts from the PLC – Parts Expedition Centre, PPF-M – Assembly Planning and PPS-A – Brand Planning Abroad departments conducted a training session focused on SKD (semi-knocked down, semi-folded sets) assembly and disassembly of cars. The visit also included a tour of the M13 line, where Enyaq and Octavia cars are produced, operations of the Parts Dispatch Centre, and the M1 hall for discussions on logistics and preparations with colleagues from PF2-I – Internal Logistics MB II. The visit by the Kazakh delegation concluded with a tour of the Škoda Museum and test drives.

  • Škoda Auto in Brand Group Core

    VW Group’s biggest competitive advantage lies in its strong brands. To better target customers with different preferences, the brands have been divided into Sport Luxury, Progressive and Core. The Brand Group Core consists of the Volkswagen, Volkswagen Commercial Vehicles, Škoda and SEAT/Cupra brands. The Czech carmaker plays a key role in both development and strategic management within this group.

    Strategy

    Brand Group Core

    A Strong Team and Škoda’s role in it

    The Volkswagen Group’s greatest competitive advantage lies in its strong brands. To better target customers with diverse preferences, the brands have been divided into three groups: Sport Luxury, Progressive and Core. Sport Luxury is embodied by Porsche, while Progressive includes Audi, Lamborghini, Bentley and Ducati. The Brand Group Core (BGC) comprises Volkswagen, Volkswagen Commercial Vehicles, Škoda and Seat/Cupra. These BGC brands are intensifying their collaboration to maximise synergy potential and support the Volkswagen Group’s goal of leading the volume segment.

    Holger Peters

    Board Member for Finance, IT and Legal affairs

    The BGC aims to achieve a significant efficiency increase in key synergy areas and targets an average 8% return on sales (RoS) from 2025, while the brands each set their own specific targets. This enhanced cooperation extends to the transition from brand-specific projects to shared platforms, allowing individual manufacturers to design new models on a common foundation. 

    Savings through brand synergies

    A prime example is the development of the new Volkswagen Passat and Škoda Superb generations. While sharing a platform, each model has distinct body concepts, developed under the leadership of Škoda Auto. The joint development of the Passat and Superb models, which follows the ‘develop once, implement globally’ principle, will save almost EUR 600 million across the entire project, versus independent development. Another example is SEAT/Cupra’s responsibility for rolling out the small all-electric family of models.

    Maren Gräf

    Board Member for People & Culture 

    Since, 2018, our collaborative projects within the BGC have revealed opportunities for streamlining and, thus, speeding up various processes. Last year, we defined specific goals and structures at the Board level during four workshops, and we also openly discussed key issues. The next step for us is to cultivate the culture of cooperation at the management and employee levels, emphasising equality, transparency and trust. To keep all BGC brand teams regularly updated, we have introduced new events and communication formats, such as joint management briefings at the brand group level, so-called core talks with Thomas Schäfer and a cross-brand BGC top management conference.

    Collective strength in rapidly changing and demanding times

    Given the current market volatility, it is more important than ever to work together and explore possible synergies. The BGC is a decisive factor for the financial strength and stability of the entire Volkswagen Group. The savings achieved have a positive impact on cash flows throughout the Group and enhance the individual brands’ resilience to external pressures. Specifically, Škoda Auto has maintained a strong financial performance in recent challenging years, ensuring high demand for its vehicles despite supply chain disruptions and reduced overall production. Continually finding ways to optimise costs and consistently implement savings programmes is necessary to achieve and maintain these results.

    The BGC also brings another advantage in these turbulent times: the ability to swiftly and flexibly respond to changing customer requirements. Thanks to interconnected cooperation in Technical Development, the rate of innovation is accelerating. One example is the development of digital functions and services in new Škoda vehicles, which, once connected to the infotainment or a mobile phone, provide customers with new ways of using their car. Škoda models can find suitable parking spaces, offer discounted refreshments en route or alert other users to the risk of icy roads or a traffic accident. Regardless of their origin, new ideas are transferred more rapidly and effectively into new products, which benefits both Škoda and other BGC brands. 

    The Brand Group Core focuses on increasing efficiency and profitability through increased cooperation between Volkswagen, Škoda, SEAT/Cupra and Volkswagen Commercial Vehicles.

    Martin Jahn

    Board Member for Sales and Marketing

    By entering the Vietnamese market, we have further strengthened our position in the global automotive industry. We have a clear strategy, ambitious targets and a strong local partner in TC Motor. Our medium-term plans include engaging around 30 local contractual partners, assembling approximately 30,000 cars from CKD kits and realising an annual sales potential of over 40,000 vehicles beyond 2030. This expansion solidifies Škoda’s commitment to serving our Vietnamese customers and becoming an important presence in the local market.


    The importance of brands in the Brand Group Core

    Internally, the BGC brands focus on simplifying all processes to enhance efficiency, speed and RoS. Externally, however, the Group still relies on strong, clearly distinct brands. Through coordinated efforts, vehicle launches across various categories and regional responsibilities, all the brands gain a competitive advantage in the volume market segment, where they already hold a strong position thanks to their inherent strengths.

    Externally, the Škoda brand appeals to broad target customer groups with its diverse and modern model portfolio and also helps to attract new customers to the Volkswagen Group. The Czech automaker stays true to its values in the spirit of its ‘Simply Clever’ ethos: Its vehicles consistently offer that little bit extra, whether in terms of offering exceptional space, having affordable running costs or coming up with imaginative solutions. Škoda’s lineup includes vehicles with combustion engines, plug-in and mild hybrids and all-electric models, all with an excellent price–performance ratio.

    Customers are the primary beneficiaries of the Brand Group Core strategy, enabling us to consistently offer models that surpass the competition for the foreseeable future.

    Sustainability: a crucial pillar of development

    The combined efforts of all BGC brands are vital to achieving climate neutrality. The Group’s clear medium-term decarbonisation goal is to cut CO2 emissions by 40% by 2030 compared with 2018 levels. As part of its Next Level Škoda Strategy 2030, the Czech carmaker intends to reduce carbon emissions by 50% by the end of the decade compared with 2020. This will be achieved, among other things, through the use of renewable energy, supply chain decarbonisation and the collaborative electrification of the model portfolio. By launching many new all-electric vehicles across all brands, the BGC is making a significant contribution to the transition to sustainable individual mobility.

    BGC Group’s strategy and objectives

    1 Aim for an average 8% RoS from 2025 onwards

    2 Focus on platform-oriented rather than brand-centric activities 

    3 Reduce process complexity

    4 Enhance mutual coordination, vehicle launches across various categories and regional responsibilities

    5 Take important steps toward achieving carbon neutrality

    Škoda Auto’s key role in BGC

    Škoda Auto is leading the development of naturally aspirated and turbocharged petrol combustion engines (MPI and TSI) and overseeing the development of new vehicles based on the MQB-A0 platform for global markets. The carmaker also handles the sales for all Group brands in the key emerging market of India. With its recent entry into the Vietnamese market in September 2023, Škoda Auto is strategically leading the BGC in its expansion across the ASEAN region and maximising growth potential for the Volkswagen Group. The brand will leverage existing potential, drawing on its expertise in price-sensitive entry-level segments. The ASEAN region, where the overall economy is expanding by 8% annually and the automotive market is projected to reach more than 4.1 million vehicles by 2030, offers promising growth opportunities.

  • Informal breakfast meeting

    On the morning of 15 November, more than 70 top Škoda Auto managers gathered for a meeting that included a visit by Thomas Schäfer, Chairman of the Board of Management of Volkswagen Passenger Cars and member of the VW Group Board of Management responsible for Brand Group Core. The main focus was the strategic grouping of the Volkswagen, Volkswagen Commercial Vehicles, Škoda and SEAT/Cupra brands.

    Event

    Breakfast with Thomas Schäfer

    The former CEO of Škoda Auto also recently attended an informal Early Bird Breakfast meeting with top management. 

    More than 70 top Škoda Auto managers gathered on the morning of 15 November to discuss current topics. The meeting had a special visitor: Thomas Schäfer, now CEO of Volkswagen Passenger Cars and VW Group Board Member for the Brand Group Core (more information about BGC can be found here). The strategic alliance of the Volkswagen, Volkswagen Commercial Vehicles, Škoda and SEAT/Cupra brands was the main topic of discussion.

    The Early Bird Breakfast is structured as a one-hour informal gathering for top managers, and the looser structure allows for more spontaneous and open exchanges of information, experiences and opinions. In his discussion with Klaus Zellmer, Škoda Auto CEO, and the carmaker’s other senior executives, Schäfer focused on the strategic significance of the BGC for Škoda Auto and the brand’s role in the alliance. He emphasised the common goal of maximising synergy potential and the VW Group’s ambition to lead the market in the large-volume segment. “The results of our joint management within the BGC already show that we’re on the right track. However, we can’t rest on our current profitability; we must further leverage the potential of the individual brands and as a group even further. Amid the current business environment of fundamental technological transformation and the challenging environment, closer cooperation among our brands is essential. Through synergies, combining competencies, and our efficiency programmes, we’re creating the space needed for vital future investments. Each brand within the Group understands what is expected of it,” Schäfer commented, noting that BGC’s current focus is on swift joint implementation.

    Now we need to focus on winning the transformation to eMobility in the next few years, and the Brand Group Core offers us additional synergies and efficiencies to get there.

    Klaus Zellmer 

    Škoda Auto CEO

    The power of synergies

    Schäfer’s remarks were expanded on by his successor. “The BGC is fundamentally about the power of synergies. These synergies thrive when we talk directly with each other, as we did today. It’s refreshing to hear so many colleagues eager to move Škoda Auto forward during this time of transformation for both the Group and the industry. What was clear in our discussions is that the BGC serves as a tool for the brands to achieve their targets. Like Škoda, each brand has its own strengths – and its own responsibilities for the success of the brand and the Group,” said Zellmer.

    He also emphasised how much Škoda is valued within the Group. “The joint development of the new Volkswagen Passat and the Superb is a testament to this. Škoda’s global responsibility for the MPI and TSI petrol internal combustion engines and leading the development of new vehicles built on the MQB-A0 platform for global markets are prime examples. We also manage the sales of all VW Group brands in the key emerging market of India and strategically lead BGC’s expansion in the ASEAN region,” added Zellmer.

    Tip

    Do you have a question about the Brand Group Core or Škoda Auto’s overall state and direction? The Ask Klaus format allows you to submit your questions anonymously. CEO Klaus Zellmer will answer them in a video to be released in early December. You can send your questions by using this link.

  • Průzkum

    Survey

    The Mood at Škoda Auto

    This year, the voting period for the Stimmungsbarometer was extended from three to four weeks because of several factors (i.e. limited app functionality, days without a production programme, public holidays and inventory). As a result, voting was open from 18 September to 15 October, with 78.4% of employees (27,130) providing feedback in the survey. This represents a decrease of 659 people compared with last year (2022: 79.8% and 27,789). “Thank you to everyone who actively participated in the vote and thus helped to improve the working environment in their teams,” says Pavel Miffek, who oversees employee motivation programmes and meetings in the S/X – Transformation department.

    You can find the results for individual teams in the Stimmungsbarometer app, which is accessible through Škoda Space. Until 31 March 2024, direct supervisors will inform their teams about the survey results. If a team’s overall index did not reach 79 points, they will have to create two new measures, as in previous years. Similarly, if the Policy Indicator index is below 79 points, a discussion within the team about the VW Group Principles is required.

    Tip

    On a voluntary basis 

    Any team can create measures, but they must be jointly agreed on and defined.

    How Škoda Auto did with its employees

    88.6 points

    The overall satisfaction index achieved this score, an increase of 0.5 points compared with last year.

    0.5 points

    The principles indicator saw this increase from last year, reaching 88.3 points. 

    Top-rated questions

    Q20 Employer attractiveness – 93.1 points (+0.4, compared with 2022)
    Q5 Quality – 92.9 points (+0.2, compared with 2022)

    Lowest-rated questions

    Q7 Positive changes – 81.8 points (+1.2, compared with 2022)
    Q19 Work–life balance – 83.2 points (+0.5, compared with 2022) 

    Lowest score

    The lowest scoring block of questions (Q13 to Q19, “My work activity”) received 87 points. 

    Fewer teams to create measures

    This year, 119 teams scored below 79 points and are required to create at least two corrective measures. This is 19 fewer teams (2022: 138) than last year.

  • Green Future

    GreenFuture

    Gardens of Krakonoš

    Good for both nature and the local community

    Protecting nature and species diversity is a cornerstone of Škoda Auto’s corporate social responsibility. The company has anchored these principles in its sustainability strategy, which comprises two interconnected pillars: the Environment pillar, which focuses on nature-friendly measures aligned with the GreenFuture strategy, and the Social pillar, which is aimed at positively impacting the local community. The Gardens of Krakonoš grant call, which bridges these two pillars, focuses on nature and biodiversity conservation in the regions. 

    The Gardens of Krakonoš grant programme champions biodiversity, which refers to the diversity of plant and animal species in terms of genetics, species within a particular environment and ecosystems in a given area. 

    First projects 

    Launched in December 2022 by the Škoda Auto Foundation with the support of the PSU – Ecology and Work Protection department, the initial round of the grant call involved an expert committee selecting eight interesting projects from the Mladá Boleslav, Rychnov and Vrchlabí regions. The call’s expert partner is the Krkonoše National Park Administration (KRNAP), with additional partnerships from the Kokořínsko Protected Landscape Area, the Orlické Mountains Protected Landscape Area and Volkswagen Financial Services. The name of the call, the Gardens of Krakonoš, references a protected area in the upper part of the Úpská jáma Pit of the Krkonoše Mountains, known for its rich and rare flora and fauna.

    Among others, the selected projects of the first year included the construction of pools at Vlčí Pole and in the Dymokurské louky Nature Park (see the August 2023 issue of Škoda Mobil), the ZeměRáj project, which aimed to capture and maintain water in the landscape, the construction of a nature trail around the Včelný–Končiny forest, the development of biodiversity on Liščí Hill and Ovčák Hill and the Krkonoše Butterfly Kingdom (see the column of the same name).

    Current year 

    After a successful pilot round, the foundation decided to repeat this grant call this autumn. The application period closed on 31 October, and the expert committee is now selecting the projects that have met the requirements.

    “We wish to support not only the construction of habitats in the regions and introduce new biodiversity features like flower beds, ponds and beehives,” states Ladislav Kučera, Director of the Škoda Auto Foundation. “We would also like to see projects focused on water retention in the landscape, fulfilling anti-erosion functions, cleaning and renovating water bodies, collecting and using rainwater, building nature trails or protecting critically endangered animal species,” adds Kučera.

    Krkonoše Butterfly Kingdom 

    The grant call of the Škoda Auto Foundation supported the project of the Czech Union of Nature Conservation Hradec Králové, which has been working for several years on reintroducing the Apollo butterfly to Czech nature. In addition, the Krkonoše Butterfly Kingdom project is part of the European Union’s LIFE programme, which focuses on returning the critically endangered Apollo butterfly to the wild, protecting and restoring habitat and substantially increasing public awareness of the importance of biodiversity. The Apollo butterfly is considered an icon of mountain nature and is one of the biggest butterflies in Europe. In recent years, it has faced a rapid decline in its population, both in the Czech Republic and abroad. As important pollinators and environmental health indicators, they are very sensitive to change, and their disappearance signals an unhealthy landscape. Therefore, conservation efforts have begun and seek to save the Apollo butterfly by restoring its habitat. The goal is for the butterfly population to rise to at least a few hundred.

  • Téma / Superb – fotogalerie

  • Téma / Premiera – fotogalerie

  • Novinky / Autostadt – fotogalerie

  • Téma – fotogalerie

  • Motorsport – fotogalerie

  • GreenFuture  – fotogalerie

  • Srdcovka – fotogalerie

  • Reportáž / Roadshow – fotogalerie

  • Reportáž / Inovace – fotogalerie

  • NaZkusenou – fotogalerie

  • Futurama – fotogalerie

  • VZOR – fotogalerie

  • Reportáž / Airbag – fotogalerie

  • Výročí – fotogalerie

  • Soutěž – fotogalerie

  • Xxxx – fotogalerie

  • Ze světa / Showroom – fotogalerie

  • Pravidla soutěže

    Pravidla soutěže ve ŠKODA Mobilu

    1. Pořadatel Soutěže

    Společnost Škoda Auto a.s., se sídlem tř. Václava Klementa 869, Mladá Boleslav II, 293 01 Mladá Boleslav, IČO: 00177041, zapsaná v obchodním rejstříku vedeném Městským soudem v Praze pod sp. zn. B 332 (dále jen „Pořadatel“), pořádá tuto čtenářskou soutěž (dále jen „Soutěž“), jejíž postup a podmínky upravují tato pravidla (dále jen „Pravidla“).

    2. Doba trvání soutěže

    Soutěž probíhá v době od 24. 11. 2023 do 14. 12. 2023 (dále jen „Doba soutěže“).

    3. Soutěžící

    Soutěže se může účastnit každý čtenář zaměstnaneckých novin Škoda Mobil, který v Době soutěže vyplní kvíz a své odpovědi zašle na e-mailovou adresu skoda.mobil@skoda-auto.cz (dále jen „Soutěžící“). Soutěžící se zavazuje uvádět v soutěžní registraci pouze pravdivé údaje.

    Soutěžící mladší 18 let se mohou Soutěže zúčastnit pouze se souhlasem svého zákonného zástupce, který je povinen se na žádost Pořadateli prokázat.

    Ze Soutěže jsou vyloučeni zaměstnanci útvaru GKU jako organizátora soutěže a osoby těmto osobám blízké podle § 22 zákona č. 89/2012 Sb., občanský zákoník, ve znění pozdějších předpisů.

    4. Princip Soutěže

    Úkolem soutěžícího je zodpovědět otázky v kvízu, který Pořadatel zveřejní v tištěné verzi zaměstnaneckých novin Škoda Mobil (vydání Listopad 2023), nebo v online verzi novin téhož vydání na webové adrese www.skodamobil.cz. Zodpovězením otázek se rozumí odeslání odpovědí na kvízové otázky na e-mailovou adresu skoda.mobil@skoda-auto.cz. Každý soutěžící může odeslat své odpovědi za Dobu soutěže jen jednou. Ze správných odpovědí budou vylosováni 3 výherci (dále jen „Výherce“).

    5. Výhra v Soutěži

    Výhrou je následující cena:

    3x balíčky reklamních předmětů Škoda.

    6. Kontaktování Výherce a podmínky čerpání výhry

    Pořadatel bude Výherce informovat o výhře zejména telefonicky/písemně na kontaktní telefonní číslo / e-mailovou adresu, které Soutěžící uvedl v e-mailu se svými odpověďmi, a to nejpozději do 14 dnů od ukončení Soutěže. S Výhercem se Pořadatel následně dohodne na způsobu předání Výhry. Standardní způsob předání výhry je osobní předání. Podmínkou předání výhry je podpis předávacího protokolu nebo potvrzení o převzetí ze strany Výherce.

    Výhru není možné alternativně vyplatit v hotovosti ani v jiném plnění. Výhra není soudně vymahatelná. Poskytovatelem výhry je Pořadatel. Pořadatel nenese žádnou odpovědnost za jakákoliv rizika a závazky související s užíváním výhry. Pořadatel si rovněž vyhrazuje právo výměny výhry za výhru, která je odpovídající náhradou.

    V případě, že Výherce výhru nepřevezme osobně ve sjednaném termínu, ztrácí na výhru nárok a výhra propadne, aniž by Výherci vznikl nárok na jakoukoliv kompenzaci ze strany Pořadatele.

    7. Pravidla ochrany osobních údajů (v souladu s GDPR 2016/679)

    Vyplněním kvízu i osmisměrky a zasláním odpovědí na výše uvedenou e-mailovou adresu Soutěžící vědomě a dobrovolně souhlasí s Pravidly soutěže (viz tento dokument), což znamená:

    – zařazení do soutěže a příslušné evidence Soutěžících;

    – zasílání informačních e-mailů týkajících se této Soutěže;

    – případné zveřejnění jeho osobních údajů v rozsahu jméno a útvar na výherní listině.

    Osobní údaje budou uchovávány pouze pro potřebu Soutěže a nebudou využívány k marketingovým účelům.

    Osobní údaje se zpracovávají po dobu od jejich poskytnutí v rámci Soutěže až do vyhlášení výsledků Soutěže, maximálně však na 1 rok od jejich poskytnutí. Osobní údaje jsou od Soutěžícího získávány na základě pravdivě vyplněného registračního e‑mailu (e-mail se správnými odpověďmi zaslaný na skoda.mobil@skoda-auto.cz). Osobní údaje Soutěžícího budou zpracovány ve výše uvedeném rozsahu v elektronické databázi správce osobních údajů, popř. zpracovatelem, se kterým správce osobních údajů (Pořadatel) uzavře příslušnou smlouvu.

    Požádá-li Soutěžící o informaci o zpracování svých osobních údajů, je mu správce a případně i zpracovatel povinen tuto informaci bez zbytečného odkladu předat. Každý Soutěžící, který zjistí nebo se domnívá, že správce provádí zpracování jeho osobních údajů, které je v rozporu s ochranou soukromého a osobního života Soutěžícího nebo v rozporu se zákonem, může požádat správce o vysvětlení nebo požadovat, aby správce odstranil takto vzniklý stav. Soutěžící má právo (omezení zpracování, oprava osobních údajů, doplnění nebo likvidace osobních údajů, podání stížnosti) se obracet na správce na: DPoffice@skoda-auto.cz.

    Kontakty:

    Pověřenec pro ochranu osobních údajů ve ŠKODA AUTO: DPO@skoda-auto.cz

    Úřad pro ochranu osobních údajů: www.uoou.cz.

    8. Ostatní ustanovení

    Pořadatel neodpovídá za přímé či nepřímé škody v souvislosti s účastí v Soutěži. Nebezpečí škody na výhře přechází na Výherce okamžikem předání výhry Výherci. Pořadatel není odpovědný za jakékoli technické problémy vzniklé při přenosu dat elektronickými prostředky.

    Pořadatel si vyhrazuje právo bez udání důvodu vyloučit Soutěžícího, jehož chování či jednání vykazuje známky nekalého či podvodného jednání. Osoby nesplňující podmínky účasti v Soutěži nebo jednající v rozporu s Pravidly Soutěže nebudou do Soutěže zařazeny. I pokud taková osoba splní některé podmínky pro získání výhry, např. v důsledku nepravdivých informací, které poskytla, nestává se Výhercem a nemá nárok na výhru. Výhra bude v takovém případě předána dalšímu Soutěžícímu v pořadí. Soutěžící bude vyloučen v případě, že Pořadatel zjistí nebo bude mít oprávněné podezření na spáchání podvodného nebo nekalého jednání ze strany některého ze Soutěžících či jiné osoby, která dopomohla danému Soutěžícímu k získání Výhry.

    Pořadatel si vyhrazuje právo i bez uvedení důvodů Dobu soutěže zkrátit, Soutěž přerušit nebo zrušit či změnit její Pravidla, a to i bez udělení výhry a bez poskytnutí náhrad. Pořadatel si rovněž vyhrazuje právo nahradit ohlášenou výhru předmětem podobného typu a odpovídající hodnoty a upravit podmínky předání výhry v případě, že výhra nebude poskytnuta způsobem umožňujícím předání výhry vítězům v souladu s těmito Pravidly.

    Pořadatel má právo konečného rozhodnutí ve všech záležitostech Soutěže včetně rozhodnutí o neudělení výhry v Soutěži a také si vyhrazuje právo konečného posouzení splnění či nesplnění podmínek stanovených pro získání výhry v Soutěži. Výhru nezískají ti Soutěžící, kteří nesplní byť jen okrajově či částečně stanovené podmínky pro získání výhry. Pořadatel tímto nepřebírá vůči Soutěžícím žádné jiné závazky, a tito nemají nárok na jakákoliv jiná plnění ze strany Pořadatele než uvedená v těchto Pravidlech.

    V případě, že dojde ke změnám podmínek a Pravidel Soutěže, bude toto učiněno písemně ve formě aktualizace těchto Pravidel. Aktuální verze těchto Pravidel je v plném znění dostupná na www.skodamobil.cz. Soutěžící nemá právo na náhradu nákladů spojených s účastí v Soutěži, a to ani v případě změny těchto Pravidel.

    Tato Pravidla jsou platná a účinná ode dne 24. 11. 2023.

  • Novinky / sustainability – fotogalerie

  • Novinky / Forum expertu – fotogalerie

  • Ze světa / Kazachstan – fotogalerie

Škoda Weekly

Weekly Thursday newsletter for employees. A summary of the last week‘s main events at Škoda Auto, regional news as well as cultural events.

Skoda Supplements

Škoda Mobil, the employee newspaper of the Mladá Boleslav-based carmaker, includes special supplements that focus on especially important topics from Škoda's perspective. Supplements can be a part of the newspaper, in the same format as the newspaper, inserted, for example, in the form of a flyer, or they can be stand-alone unique magazines in a specific format, such as supplements dedicated to new models, the brand's historical anniversaries, or other important information from the company's environment.

Škoda GreenFuture

Green Future

Škoda Mobil