ENYAQ iV en Route to Conquer Europe
In mid-April, the first customers bought their fully electric ŠKODA SUV in Norway, and other markets, including the Czech Republic, are gradually joining in
ilje Talsæte and her partner Øyvind Espelund have been thinking about buying a purely electric car for a long time. They were looking for one that would meet the requirements of a family with two small children, and the ŠKODA electric SUV impressed them in its VISION iV study phase. Therefore, in June 2019, they made an appointment at a local dealership to pre-order their ENYAQ iV immediately after its world premiere. On 12 April, in the city of Moss, they became the very first customers to receive the groundbreaking Czech car. They selected its 80 iV version with a Quartz grey metallic and Loft interior design. It is their first ŠKODA car, and after four weeks, they voiced their enthusiasm.
ENYAQ iV provides a very high all-day usability. I was also impressed with the boot and the Simply Clever items.
The first buyer of the ENYAQ iV car
Great interest already during pre-sales
The model first went on sale in Norway, which is the European pioneer in electromobility, and Sweden. The Dutch, German and Austrian markets followed in April. The regions in Western and Central Europe joined in May, and the ENYAQ iV started selling in the Czech Republic on 13 May. However, the dealers had already placed almost 400 pre-orders. Sales in the individual regions were supported by marketing campaigns that included special demonstrations at the dealerships. During the coronavirus pandemic, digital elements also played a key role. Therefore, one of the objectives was to attract potential customers to a website where they could compile their suitable car variant in the configurator according to their preferred battery capacity, performance and interior appearance and book a test drive.
Enthusiastic responses from customers and journalists
The ENYAQ IV raised great expectations in the German market. Prior to its launch, the model’s website had recorded over 600,000 unique visits, and almost 4,500 people booked a test drive.
In addition to the customers, importers, dealers and the media were curious about the new car as well. Therefore, its launch was accompanied by a number of responses; for example, some Swedish journalists wrote that the ENYAQ iV is currently the best electric car and predicted a great future for the model. In the Netherlands, the first responses from customers and journalists showed that they were impressed with the car’s price/performance ratio, as well as its excellent range with low electric energy consumption. The reaction of the extensive German sales network was that the carmaker perfectly managed the product training of its dealers despite numerous restrictions. The trust of the local customers is underlined by the fact that thousands pre-ordered the car before they had physically got inside. A summary of the responses can be found in the overview titled “Initial reactions to the ENYAQ iV”. ED
Initial reactions to the ENYAQ iV
The car’s quality and readiness create a very good first impression.
Successful design. Compared to competing electric cars, at first glance it looks more like a classic car.
It is excellent to drive, and its energy consumption is low.
It offers a generous interior and boot.
It features a great price/performance ratio.
The new concept of drive configuration and interior design selection is clear and understandable.
The car’s steering is excellent, among other things, thanks to its small turning radius.
Pink suits it
One of the first ENYAQ iV cars in Norway also headed to the team of champions of the local handball league – Vipers Kristiansand. The local dealer who sponsors the club supplied them with a car for the team’s needs in a paint colour that matches the handball players’ jerseys: bright pink.