ŠKODA AUTO DigiLab
Mobility services on the rise
The HoppyGo and Uniqway car sharing projects and the Citymove application announce several new highlights
he ŠKODA AUTO DigiLab Innovation Centre is also preparing to expand its mobility services by offering new features and making the user experience more comfortable.
Uniqway in Mladá Boleslav
Despite the pandemic, student car sharing was successful last year. The system registered about 12,000 bookings, and the cars covered a total of about 400,000 km. Therefore, the project was significantly expanded, and the Prague fleet grew by 15 cars to 37 SCALA, FABIA, CITIGOe iV and now also ENYAQ iV models. Students of the University of Economics, the Czech Technical University, and the Czech University of Life Sciences in Prague are taking part in the development and operation of the service. Until now, it has only been available in the capital city. However, this is changing, and now, in cooperation with ŠKODA AUTO University, it is also heading to Mladá Boleslav. Here, too, students stand behind it – in addition to running a fleet, they also take care of marketing and events, as well as building the Uniqway community at the university. The service can also be used by the carmaker’s interns, regardless of the university at which they are enrolled.
Even smarter Citymove
The mobile application developed by ŠKODA AUTO DigiLab has become popular with drivers in Prague – for example, for convenient parking search and payments. It also advises people on choosing the best route for their trip and recommend the most convenient means of transport. Now, it has started to use artificial intelligence developed by the Israeli start-up, ANAGOG, in which ŠKODA AUTO has a stake.
Citymove can evaluate the user’s behaviour and preferences and notify them of advantageous offers of services or goods based on their location (e.g. refreshments, fuel or car wash). All sensitive data remain exclusively on the phone, and the application does not send them anywhere. Another novelty is the real-time display of the movement of public transport vehicles (i.e. buses and trams).
HoppyGo heads to neighbouring countries
The platform for owners to share their cars with people who need to rent them was a great success last year. Interest in car rentals increased by a record 81 percent, the average car rental length increased to 4.2 days, and the number of registered users increased to more than 100,000. Therefore, ŠKODA AUTO DigiLab decided to take the platform abroad and is now also available in Bratislava, Slovakia, and its surroundings, as well as all the major cities in Poland. In both countries, HoppyGo plans to ultimately cover the entire market and become the No. 1 in this type of shared mobility. “The goal is to provide the widest possible public with easy and affordable access to mobility through our platform while offering car owners the opportunity to earn passive income by renting their car. By connecting both parties, we also help to make efficient use of already manufactured cars, thereby contributing to reducing the impact of mobility on the environment”, points out Jarmila Plachá, Head of ŠKODA AUTO DigiLab. ED