Ice Hockey World Championship
Green Fleet for the Championship
For the first time, the hockey championship’s organising team used only ŠKODA ENYAQ iV electric cars
his year marked the 29th time that the Mladá Boleslav carmaker was the main sponsor of the IIHF Ice Hockey World Championship, thus maintaining a tradition that started in 1992. This year’s milestone was the deployment of a fleet consisting of 45 ENYAQ iV electric cars, which a local importer handed over to the organisers. “Electromobility is a challenge, but if we look at it from the environmental angle, the whole world is moving in this direction. I’m glad that ŠKODA AUTO, our main sponsor, is also taking these big steps towards better solutions”, said Edgars Buncis, who heads the championship’s organisation committee.
Kilometres were driven by the fleet of 45 ENYAQ iV cars during the Ice Hockey World Championship in Riga, Latvia.
Naturally, the electric car fleet involved different sets of logistics. In addition to the growing network of public charging stations in Riga, car drivers could also rely on special AC charger sets that the brand’s importer had placed at both of the stadiums. The importer also arranged for the training of drivers and managers who were using the car for a week. “The big difference with a regular car is its recuperation, which makes driving not only more economical but also more comfortable. Another important part of the training was the charging and its planning”, describes Māris Balodis, logistics manager of the organising committee and also one of the fleet drivers. He praised the spaciousness of the ENYAQ iV model and especially its quiet and dynamic performance.
For AUTO 100 Latvija, the ŠKODA brand importer in Latvia, the championship came at the ideal time. The ENYAQ iV model was just being introduced on the local market. “It immediately became the best-selling electric car in the first four months of this year. I believe this trend will help us achieve a historic sales record”, says the importer’s manager, Māris Jansons. ED
Trophy from ŠKODA Design
Canadian hockey players triumphed in no small part thanks to Andrew Mangiapane from Calgary. At the World Championship, he received the Most Valuable Player award, which includes a crystal trophy. It was designed by ŠKODA Design under the leadership of Peter Olah, Head of EDI –Design Interior, Colour and Trim. The work inspired by ice skating marks relates to the design of ŠKODA cars via clearly shaped surfaces, harmonious proportions and distinctive lines.
Thanks to ŠKODA AUTO, fans were able to participate in the championship at least symbolically
mid strict conditions, at least some of the fans were able to be on the stands of the Ice Hockey World Championship in Riga, but only right at the end. Otherwise, because of the measures against COVID-19, stadiums and travel to the championship were banned for those supporting the teams. Therefore, the Czech carmaker’s marketing specialists prepared a special event that allowed them to support their favourites during the matches. Fans uploaded their photo through a website where they could select the team they were rooting for. The website automatically added their photo to the corresponding hockey jersey.š. The result was sent and then taken over by partner agencies in Riga. They printed life-size cut-outs, which they delivered to stadiums: 600 seats were reserved for them during every match in the Riga Arena, and 200 seats in the Olympic Sports Centre. ED
At least this much fans had their printed portraits placed in the arenas during the Ice Hockey World Championship matches.