06/2024

Škoda Mobil<br>June

• Cover

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• News

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  1 mil.
  

  Škoda Auto also donated CZK 1 million to the Clown Doctors organisation.
  

  Colourful new helpers for Clown Doctors
  

  People chose the designs for two Škoda Superb Combi cars, which the carmaker lent to the Clown Doctors Charity, through an online vote that concluded on 12 May. Out of more than 200 submissions, the finalists were 7-year-old Filip Vejnar and 15-year-old Sofie Siderasová. Their artwork was applied to the cars by using professional foils. As with the previous year, the cars were handed over during the Day with Škoda Auto at the Zlín Film Festival on 1 June. The carmaker has supported the oldest film festival for children and young people as a main partner since 2002 and has cooperated with the Clown Doctors charity organisation for the same amount of time. The cars are used by professional Clown Doctors to travel to hospitals, senior citizens’ homes and hospices, where they help to improve the mood of children and geriatric patients and create a more relaxed environment.
  

  Škoda Auto World
  

  New catering provider

  Based on a tender process, GTH catering a.s. will replace Aramark, s.r.o. as the factory catering provider at Škoda Auto, effective 1 July 2024. Professional departments across the carmaker are working together with their social partner, the KOVO Trade Union. For employees, this does not mean any organisational changes, as they will continue to receive the services that they are used to.

  Support for Rychnov Hospital

  The Škoda Auto Foundation has donated CZK 300,000 to improve and modernise the facilities of the Rychnov nad Kněžnou Hospital. This investment aims to positively impact patients’ perception of the healthcare facility. The hospital will use the funds in various projects, including to construct a covered and safe bicycle parking area for employees and to purchase furniture for a self-service refreshment area for mothers, as well as a set of graphics to decorate the maternity ward. This is the sixth year that the carmaker has supported the hospital in Rychnov.

  New leadership at Škoda Auto University

  This year, Škoda Auto University is undergoing two significant leadership changes. After nine years in the position, Rector Pavel Mertlík is retiring. On 15 August, he will be succeeded by Ondřej Krejcar, formerly the Vice-Rector for Science and Research at the University of Hradec Králové. Since January, Sandra Lacinová, who has served as the school‘s bursar since 2020, has taken on the role of CEO at Škoda Auto University.

  Online Expert Community meeting

  On 28 May, the first-ever online Expert Community meeting was held by Škoda Academy to support the development of experts. The event featured 231 experts and several speakers, with Barbora Havlínová, the new contact person for the expert concept, moderating the session. Topics that are currently resonating not only at Škoda Auto were presented, especially agile thinking and self-development. Experts were also invited to participate in more than a dozen training events scheduled for the second half of 2024.

  The carmaker recorded a successful first quarter on the Czech market. Authorised dealers sold 3.2% more new Škoda cars year on year, totalling over 20,000.

  Gunnar Kilian at the new Škoda Auto Headquarters

  Gunnar Kilian, VW Group Board Member for HR and Truck & Bus, recently visited the carmaker’s headquarters again. During the day-long programme, he visited the new Laurin & Klement Kampus and held strategic meetings focused on developing a culture that promotes collaboration and creativity, exemplified by the recently launched Vision Gran Turismo virtual model. Kilian was accompanied throughout the day by Klaus Zellmer, Chairman of the Board of Directors, Maren Gräf, Board Member for People & Culture, and Jaroslav Povšík, Chairman of the KOVO Trade Union. 
  

  International Girls’ Day at the Škoda Auto Vocational School

  More than 200 eighth-grade students from elementary schools took part in the International Girls’ Day at the Škoda Auto Vocational School on 25 April. The girls were introduced to Škoda Auto’s facilities and the possibilities of future careers in promising engineering fields. Activities included checking the Azubi Car student cars and a demonstration of working with robots and CNC machines. The events aimed to challenge gender stereotypes in professional fields.

  Škoda Auto has kicked off 2024 with solid financial and sales results. The demand for the Czech carmaker‘s models remains high, and orders continue to be promising.
  

  220,500

  Škoda cars delivered worldwide in the first quarter.

  +5.2%

  Year-on-year growth. 

  8.1%

  Return on sales for the first quarter, up from 8.0% for the same period last year.

  How they see us
  

  Autosalon.tv
  

  Octavia 1,5 TSI 85 kW
  

  The upgraded version of Škoda’s bestseller impressed in particular with its new base engine and improved infotainment.
  

  (14 May 2024)

  Smoother running engine, no vibration, more responsive at low speeds

  Low consumption

  Significantly more intuitive infotainment controls

  New, bigger and better screen

  Best-in-class driving performance

  Spacious interior

  Still slightly slower gas pedal response

  Smaller range of model versions

  No Scout off-road variant

  Higher price than some competing models

  Available Enyaq Tour 50

  The Škoda brand has launched a new action-packed version of its electric SUV, the Enyaq, on the Czech market. The Tour 50 version is priced starting at CZK 899,000 and available until further notice. It includes a wealth of equipment, including 19‑inch alloy wheels, a 13-inch navigation system and a rear parking camera. There is also a host of driver assistance features, including adaptive cruise control and collision assistants. The SUV is equipped with a 55 kWh battery pack that allows a maximum range of up to 375 kilometres in the WLTP mode.

  The basic version of the Enyaq model series is an interesting alternative for those who use the car for local mobility and want to treat themselves to a modern electric car with attractive equipment and size at a very affordable price.

  Tomáš Duchoň

  Head of VTV – Sales CZ

  

  On the network
  

  Minutes from the Production: Wedding
  

  One of the key moments in car production is poetically known as the “wedding”. This happens when the body and chassis are joined together. The process includes the assembly of the engine, transmission, drive shafts, axles, tank and other components into a single unit. Experience this in real life in the next episode of the video series “Minutes from the Production”.
  

  News
  

• Golden hockey fairy tale

  The IIHF Ice Hockey World Championship returned to the Czech Republic after nine years, and Škoda Auto was prominently featured once again. As the official main sponsor, the brand saw its logo dominate the centre of the ice rink, with cars on display nearby. It also presented itself with an extensive marketing campaign entitled “Home Hockey Ride”.

  Topic
  

  Golden Domestic Ice Hockey Fairy Tale

  This year’s IIHF Ice Hockey World Championship 2024 was a key moment for both the sporting history of the Czech Republic and the Škoda brand’s promotional efforts.

  The IIHF Ice Hockey World Championship returned to the Czech Republic after nine years, and Škoda Auto was prominently featured once again. It has been the official main sponsor since 1993 (the previous year, the carmaker had only been a mobility partner – ed.). This partnership, the longest main sponsorship in the history of the World Sports Championships, is also recorded in the Guinness Book of Records. “This partnership has lasted for 31 years, and this year’s event was particularly special for us thanks to the domestic organiser,” added Martin Jahn, Board Member for Sales and Marketing.

  7

  The number of World Championship titles won by Czech ice hockey players while Škoda Auto has been the main championship sponsor.

  45

  The number of cars Škoda Auto provided in support of the championship.

  797,727

  A record-setting number of fans attended this year’s championship.

  Škoda is everywhere 

  During the tournament, the Mladá Boleslav carmaker’s presence was felt not only at the ice hockey stadiums but also in surrounding areas. 

  From 10 to 26 May, the Škoda logo dominated the centre circle on the ice during all the games played in Prague and Ostrava. The logos were also on the sidelines, players’ jerseys and the Czech national team’s helmets.  

  The cars were showcased near the ice rink and around the stadiums, presenting them in the best light to ice hockey fans from all over the world. Škoda Auto provided the organisers with a fleet of 45 specially designed vehicles for the championship, including the new-generation Kodiaq SUV, the new Superb Combi and the all-electric Enyaq Coupé RS. In addition, during the championship, Škoda decorated public transport in Brno and Ostrava, as well as the Florenc metro station in Prague.
  

  This year’s ice hockey festival was filled with amazing performances on the ice, high emotions in the stands, gold medals for the Czech team and great advertising for Škoda.
  

  Together for success

  As part of the Game On campaign, Škoda Auto set up special fan zones for all the ice hockey fans, which were located next to the arenas in Prague and Ostrava throughout the event. Here, visitors could get a closer look at the new Kodiaq and Superb Combi models, compete for original Škoda jerseys and other prizes or test their ice hockey skills. Activities included measuring the accuracy and power of their shots, improving their skills with an ice hockey stick, standing in the goalie’s crease and experiencing ice hockey training through virtual reality. The fan zones also featured an exhibition of historical ice hockey memorabilia and the IIHF trophy. Large screens kept fans engaged with exciting moments on the ice.

  From fairy tale to fairy tale

  The domestic marketing campaign with the motto “Domestic Ice Hockey Ride” proved highly successful. It included TV and radio spots, print advertising and non-traditional digital formats. On TV screens, viewers enjoyed three commercials featuring Bob and Bobek, the popular cartoon mascots of this year’s championship. Every storyline saw a fan, commentator and ice hockey player take on their roles in turn, with assistance from the rabbits out of a hat.

  On social media, the Home Hockey Fairy Tale was a hit. Directed by Jiří Strach and featuring actress Táňa Malíková, the series of imaginative videos aimed to set the stage for each match of the Czech team, ensuring that all Czech fans could enjoy a fairytale story with a happy ending.

  In addition, three fake outdoor advertisements, or so-called FOOH ads (Fake Out-of-Home – ed.), were a magical success. These giant ice hockey symbols were displayed at busy locations across the Czech Republic, and while they looked realistic, they had, in fact, been digitally created with computer animation. In the first of the three short videos, the Brno tram, the “šalina”, mimics the players’ glove taps to celebrate a goal. Within a week, this video had garnered over 14 million views on Škoda Auto’s Czech Instagram account. The other two videos showed a giant ice hockey stick at Landek Park in Ostrava and a jersey at Prague’s Powder Tower.
  

  This team has drive!

  In celebration of the ice hockey championship, Czech Škoda Auto dealerships launched action models with the Drive label. The Škoda Scala, Kamiq and Karoq were featured, with discounts up to 120,200 CZK. Ice hockey expert David Pospíšil commented on the vehicles’ features using ice hockey terminology in the advertising spots.

• Topic / fan-zones

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  Topic
  

  Golden Support from Škoda Employees

  For this year’s IIHF Ice Hockey World Championship 2024, not only the Czech national team but also the Škoda Auto employees underwent meticulous preparation.

  In the three days leading up to the start of the tournament, employees could get into the spirit of the upcoming ice hockey festival directly at the production plants. The fan zones offered them an opportunity to see the official fleet cars or try their hand at scoring an ice hockey goal, among other things. A special signature wall was also very popular, where everyone could leave a personal message for the Czech team. 

  800

  The fan zone visitors exceeded this number.

  512

  Photos taken in the photo corner.

  121

  Participants in the knowledge competition.

  This wall, filled with messages of support, was presented to representatives of the national team at the O2 arena in Prague on Thursday, 16 May, by Michal Kadera, Head of the SR – External Affairs department, and Kamila Mensingerová, representing the KOVO Trade Union. The ice hockey players, with the national emblem on their chests, took those messages to heart and ultimately secured their first-ever domestic gold medal at the tournament in the history of the independent Czech Republic.
  

• Bosses in overalls

  The Fabia and the Octavia were the winners in the Best Cars 2024 poll of Auto Motor und Sport magazine, prompting a report in which the magazine’s editor-in-chief joined Škoda Auto CEO Klaus Zellmer and Andreas Dick, Board Member for Production and Logistics, to try out production of the updated Octavia. They all got dressed for work and experienced a day in the life of the production line employees.

  Bosses in Overalls

  The Fabia and Octavia models were the winners in the Best Cars 2024 poll conducted by Auto Motor und Sport magazine. As a result, the magazine ran a report in which the editor-in-chief joined forces with Klaus Zellmer and Andreas Dick to try out the production of the updated Octavia.

  What if we produced a new Octavia together? With this idea, the editor-in-chief of the prestigious Auto Moto und Sport magazine, Michael Pfeiffer, approached Klaus Zellmer and brought in another of his compatriots, Andreas Dick. Recently, workers on the M13 assembly line were treated to an unusual sight as the carmaker’s Board Members changed into work clothes and got down to manual labour. A report in the German magazine, also available on its website, captured how they coped with the daunting task, with additional photos available on Škoda Space.

  The trio went through the same process as the employees who work here on a daily basis to produce cars. Initially, they all had to be grounded via special equipment. “To protect the control units, there mustn’t be any static electricity,” explained Dick. 

  Working with tools

  Then they approached the line. The “part-timers” began by respectfully observing the extremely agile and precise way in which the local employees bolted the complete dashboard into the body, and then Zellmer took a torque wrench. His task was to tighten one of the nuts, which he did in 60 seconds. 

  The next step was more challenging: gluing the windshield. By using suction cups, Zellmer and Pfeiffer had to carefully fit it between the body frame and the bonnet. Then it had to be glued into place. They managed without hesitation and also successfully completed the other steps: bolting on door panels, preloading seat belt retractors, starting the engine and performing the final inspection. Zellmer explained to Pfeiffer how the carmaker aims to produce zero-carbon cars in Mladá Boleslav by 2030. Dick highlighted that both the previous version of the Octavia and the Enyaq electric car are produced on the same line as the modernised Octavia. “It works, even though everyone keeps saying it can’t,” Dick noted, adding that 1,050 Octavia cars are produced there every day. 

  A reward at the end

  After the successful completion of the car, the journalist joined the carmaker’s representatives in the presidential foyer, where a few dozen employees had gathered for a small celebration. The event highlighted the presentation of the Best Cars 2024 award, with the Octavia winning the title of the Best Foreign Compact Car for the 11th time in a row, and the Fabia being named the Top Imported Small Car for the third time. Zellmer immediately shared the joy of the trophy with the employees.

  Production
  

• From the world / India

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  From the world 
  

  Manufacturing milestones in India
  

  The Škoda Auto Volkswagen India Private Limited (SAVWIPL) plant in Pune has already produced 1.5 million vehicles. Production of the first model, the Fabia, started in 2009, followed by several other successful Škoda and Volkswagen models over the years. Currently, the plant manufactures the new MQB-A0-IN-based Škoda Kushaq and Slavia, as well as the Volkswagen Taigun and Virtus, with over 300,000 units produced in total. These cars have been designed specifically for the Indian market and have a high degree of localisation. Their quality and superior safety, evidenced by a five-star Global NCAP rating, contribute to SAVWIPL being one of the top four exporters of cars manufactured in India. 

  30%

  More than 30% of SAVWIPL’s vehicles are exported, reaching around 40 markets worldwide.

  The Pune engine plant recently celebrated a milestone when it marked 10 years of operations, along with the production of more than 380,000 engines and an emphasis on collaboration with local suppliers.

  These achievements were recognised during a recent visit by Škoda Auto Board Members Andreas Dick, responsible for Production and Logistics, and Johannes Neft, responsible for Technical Development, who met with Piyush Arora, Managing Director and Chairman of the Board of SAVWIPL.

• GreenFuture / Greener Future

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  GreenFuture

  Towards a Greener Future 

  Škoda Auto’s activities to protect the environment  

  On Wednesday, 5 June, we celebrated World Environment Day. Škoda Auto is aware of its responsibility to the environment and deeply committed to protecting it. Sustainable development and environmental protection are among the pillars of the carmaker’s environmental strategy, which is regularly detailed in its Sustainability Report.

  Energy-saving programme 

  The carmaker has long focused on energy management, and related activities have been an integral part of its GreenFuture Strategy since 2013. In addition to a range of measures that are implemented, the programme fosters a very valuable exchange of experience among operations.

  The resulting savings have a major impact on energy consumption (electricity, natural gas, heat and compressed air). Škoda Auto monitors these savings in accordance with legislative requirements and during audits (ISO 50001). Throughout the programme, it has been possible to identify and implement measures across press, welding, painting, assembly, component manufacturing and service operations.

  Biomass power plant 

  ŠKO-ENERGO, which supplies energy to Škoda Auto and heat to Mladá Boleslav, began modernising its heating plant in 2023. This project is one of the largest of its kind in the Czech Republic. After modernisation, all the boilers will use biomass as the sole fuel: 70% wood chips and 30% pellets from plant residues. The switch to these fuels will make energy production fully carbon-neutral.

  Photovoltaics 

  Photovoltaic systems at the main production plant, Service Centre, Škoda Parts Centre and on the roofs of the Laurin & Klement Kampus also contribute to carbon neutrality. These systems, developed in collaboration with ČEZ ESCO and ŠKO-ENERGO, include more than 7,000 photovoltaic modules that produce over 2.75 GWh of emission-free electricity per year. 

  Reducing energy and water consumption

  In 2023, the carmaker focused mainly on replacing old lighting technologies with LEDs. In all areas where technology allowed, it lowered the heating temperature. Further reductions in consumption, particularly of natural gas, were achieved by reassessing certain parameters for technological processes. Significant water savings were made by recycling water internally in the paint shops. Since 2010, water consumption has been reduced by 37.7% per car produced, and energy consumption has decreased by 38.8%.

  Solutions inspired by nature 

  To mitigate climate change, the carmaker is planting new and maintaining existing greenery (trees, shrubs and grassland). This offers several key ecosystem benefits, such as carbon capture and storage, soil erosion mitigation, water and organic matter retention, shading and air cooling.
  

  Škoda Auto’s commitments

  −52.5%

  To reduce the environmental impact of production (UEP) by 52.5% by 2025 compared with 2010.

  > 70%

  To have a share of battery-electric vehicles in Europe of more than 70% by 2030, depending on market developments. 

  40 kg

  To have this share of recycled plastics in new models by 2025.

  −40%

  To reduce the decarbonisation index (DKI) by 40% by 2030 compared with 2018.

  CO2‑neutral

  To have carbon-neutral production at Škoda Auto’s Czech plants by 2030. 

  −50%

  To reduce CO2 emissions from the fleet’s exhausts by 50% by 2030 compared with 2020.
  

  Source: Sustainability Report 2023

• GreenFuture / accident rate-2023

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  GreenFuture

  Prizes for the lowest accident rate in 2023
  

  The traditional presentation of the travelling trophy and financial prizes for the lowest accident rate in Production and Logistics for the previous year took place at the Mladá Boleslav plant on 7 May. The event was attended by Škoda Auto’s top management and representatives of the KOVO Trade Union.

  First place went to the PKM – Engine EA 211 department. The trophy and a prize of CZK 600,000 were awarded to Lars Bürger, who heads the department. Second place, with a prize of CZK 300,000, went to the PFK-L – Paint Shop Kvasiny, represented by its head, Pavel Mizera. The third place prize of CZK 100,000 was awarded to the PKH – Transmission MQ department, represented by its head, Tomáš Dušek. The best department of the year was the PFO-P – Press Shop MBO, headed by Petr Škaloud. This department achieved the biggest improvement in the accident rate last year, compared with 2022, and received a financial bonus of CZK 100,000. 

  Of the 14 competing departments in the Production and Logistics area, the first three recorded no incapacitating accidents and only minor injuries in 2023. Index 1, which represents the number of incapacitating work injuries per million hours worked, was 1.4. Last year, Škoda Auto achieved the lowest injury rate in the VW Group as well.

  The prize money will be used by the awarded departments to improve occupational safety, working environment, health protection and ergonomics. Škoda Auto places occupational health and safety among its priorities, adhering to its motto, “A healthy employee in a safe working environment”. Our thanks go to all the employees who contribute to the low accident rate at the carmaker thanks to their responsible behaviour and compliance with safety regulations.

• Actions in the spirit of sustainability

  For the first time, a carmaker has combined a global dealer conference with central product training into a single event dubbed Brand Experience. Representatives of importers and dealers learned more about the future directions of the carmaker and explored the new generations of the Kodiaq and Superb models. The event emphasised sustainability, including efficient waste management and material re-use.

  A Spectacular Event in the Spirit of Sustainability

  Brand Experience: For the first time, the carmaker combined a global dealer conference and central product training in a single event. From 15 April to 11 May, nearly 10,000 people attended it.

  Report
  

  The venue for Brand Experience, the largest event ever held by Škoda Auto, was the Exhibition Centre in Prague‘s Letňany district. Representatives of importers and dealers from around the world gathered to learn important information about the carmaker‘s future and to get a detailed look at the new generations of the Kodiaq and Superb models. Previously, these events were held separately – future models and the direction of the brand were presented at the World Dealer Conference, while training on the new models was provided via the Central Product Training. “With several major new products coming together at the same time, we decided to combine the events into one this year and try to realise synergies,” explained Tereza Vránková, Head of VME – Brand experience. “It was not only an organisational challenge but also a time challenge. However, everything was successful thanks to the excellent cooperation of numerous departments, and the organising team deserves great praise,” added Dana Plath, Head of VAQ – Sales and After Sales Training Academy.

  Škoda Mobil‘s editorial staff attended part of the programme and sought the visitors’ reactions. The feedback was very positive. “It’s perfectly organised. You really immerse yourself in the world of the Škoda brand. You have breakfast with it, go to bed with it in the evening; everything is taken care of, and I thoroughly enjoyed it,” said Robbie Matthews, Sales Director of one of Škoda‘s dealerships in Ireland. 

  Immediately upon arrival, visitors were greeted by the Škoda Lifestyle shop, where they could see the latest original Škoda accessories and lifestyle products. “We strove to gamify the whole event and make it even more interactive and fun. The visitors collected points for completing certain activities, which they could then exchange for gifts,” said Martin Hampl, Expert Coordinator Brand Events of the VME department and Project Manager of the entire Brand Experience event. 
  

  500

  More than 500 people were involved in the preparation and construction of the event, walking up to 20 km per day.

  320

  This is the number of people who cared for the event participants every day during the event.

  A glimpse into the future

  In the zone designed for participants to meet between workshops and other parts of the programme, we could shoot a hockey goal (this installation quickly moved to the fan zones for the World Cup after the event ended), try out a Tour de France–related cycling challenge, explore the brand‘s design ideas or learn about its plans for using sustainable materials.

  From there, we headed to one of the most important events of the day: the Business Meeting. Škoda Auto presented not only its intentions and strategy but also three upcoming models in their full glory: the Elroq compact electric SUV and the facelifted Enyaq and Enyaq Coupé versions. “I’m thrilled,” said Josh Taplin, a salesman from one of the British dealerships, assessing the new models and the brand‘s vision. “It was important for me to understand how the brand intends to ensure its competitiveness,” he added.

  Full of impressions of the brand‘s future, we headed to the Human Touch workshop. The relationship with customers and their satisfaction is an area that Škoda Auto is placing even more emphasis on than before, which was clearly visible at Brand Experience. “The dealers were excited and welcomed the hands-on training,” said Pavla Kavuloková, responsible for the customer interaction digital strategy in the VX4 – Customer Journey Strategy department.

  12

  Twelve buses facilitated the participants’ transport. There were also three minibuses, three vans and four Superb cars.

  324

  A total of 150 Kodiaq cars, 120 Superb cars and 54 representatives of competitors were prepared for testing.

  Thorough familiarisation with the models

  Hands-on workshops were crucial throughout Brand Experience, especially for the Superb and Kodiaq. We experienced them first-hand. On so-called monkey bars with cones and light off-road obstacles, we compared the Kodiaq with several competitors. The new Škoda SUV featured excellent body rigidity, making the car both comfortable and easy to drive. A similar comparison was made for the Superb models. “This is a very important part for numerous participants. We see our competitors every day but rarely have our own experience with them. It’s great to see how much better our product is,” said Niall Walsh, coach of the Irish team. The participants then went on to complete a static comparison of the Superb and Kodiaq cars against their competition, followed by an evening programme. The dealership representatives also completed a test to assess the knowledge they had gained.

  Info
  

  Škoda Future Day

  On 2 May, the Brand Experience event was complemented by a Procurement Area conference focused on promoting cooperation with the supply chain, hosted by Karsten Schnake, Board Member for Procurement. Guests from more than 140 companies from Europe, Asia and America learned about future plans, new and upcoming models and current challenges. They also had the opportunity to meet Klaus Zellmer, Chairman of the Board of Directors, and listen to presentations by Radek Špicar from the Confederation of Industry and Transport of the Czech Republic and René Neděla from the Ministry of Industry and Trade regarding the energy situation in the Czech Republic.

  For example, Luboš Vlček, Head of VE - Sales Europe, gave a lecture to the participants.

  Eco-friendly and with minimum waste

  The organisers of Brand Experience aimed for sustainability. The installations at the exhibition grounds were often produced from recycled and recyclable materials. “This is the first time we’re tracking entire carbon footprint of the event and evaluating its concept from a sustainability perspective. We intend to use these findings to plan our future events, further benchmarking and improvements. We strive to understand what is really behind a sustainable event. At Brand Experience, we focused on effective waste management and waste re-use. For example, plants and other decorations will find their second homes after the event,” said Radka Gottwaldová from the VME department. Here are some examples of sustainable elements:

  Digital materials  

  The materials were available in digital form to minimise paper consumption.

  Banners for upcycling  

  Fabric banners that coloured the event according to the brand‘s visual style will be used for bag production.

  Plastic recycling  

  Much of the furnishings were made from recycled plastic. The Plastic Guys supplier will then use the materials for its next production. 

  No leftovers 

  All leftover food from the event was donated to the zachranjidlo.cz organisation.

• Interview / brand-experience-priprava

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  Interview
  

  A Year of Intensive Preparations

  Brand Experience: Tereza Vránková, Head of VME – Brand experience, and Dana Plath, Head of VAQ – Sales and After Sales Training Academy, describe in an interview how the spectacular event for importers, dealers and service network representatives was prepared.

  What did the preparation for Brand Experience entail?

  Vránková: We started our preparations about a year in advance. We had to think of everything, find a location and start organising. Thanks to the excellent collaboration with our colleagues from the European and International Sales teams, for which we would like to thank the teams of Mr. Vlček, Mr. Procházka and Mr. Maláček, as well as the product and customer journey teams, we managed to put together a coherent programme for the two days that was beneficial for the participants. It was extremely challenging, but thanks to our broad and high-quality cooperation across the VE, VI, VT, VP, VX, ED, VA and VM departments, it all worked out in the end.

  Why is it important to have so many people in one place?

  Plath: An event of this scale, with its exhibits, activities and training, is not easily moved around the world. We’re more effective on this scale, and it helps us to really immerse the participants in the world of the Škoda brand. 

  You also showed the participants the brand’s models that have not yet been publicly presented. How did you handle their secrecy?

  Vránková: The participants had to surrender their phones and other electronic devices and undergo a security check. The entire concept of ensuring the security of the event was prepared in cooperation with the SO – Škoda Auto Corporate Security department. We also had a secret garage on-site where the cars were guarded around the clock.

  How did you manage to train almost 10,000 people?

  Plath: That required intensive preparation in cooperation with the markets. We invited their trainers, went through everything with them, trained them, and then they were able to adapt the activities to their own needs. Those trainers then came to the event with a group from their markets and could train them in their native language. The fact that the workshops were mostly led by people from the countries and in the language of the participants received excellent feedback.

  Ten thousand people in one place is a lot. How did you address the environmental impacts?

  Vránková: The green approach was very important for us in the organization of the event. Firstly, we tried to minimise our carbon footprint by using recycled materials that will have another life cycle at events, construction sites and elsewhere. Waste that is not re-used was kept to a minimum. We thoroughly measured the environmental impact of the event in collaboration with experts and plan to use the results to improve future events. Among other things, a complete map of what went where from the event will be created. We thank our VME and VAQ teams for their creative ideas and commitment and for creating a unique experience for attendees from all corners of the world.

  Brand Experience organising team

  Introducing the five main organisers from the VME – Brand experience and VAQ – Sales and After Sales Training Academy departments. 
  

  Martin Hampl

  VME, Expert Coordinator Brand Events/Conferences

  In his role as project leader, he oversaw the event concept and budget, suppliers, construction and dismantling. “We managed to do something that many thought was impossible: combine two events for different target groups into one. At the same time, I can already think of things we can improve if we continue with this format,” Martin noted.

  Radka Gottwaldová

  VME, Brand Experience Strategy&digitization
  

  She was responsible for the Škoda World, a place to meet and explore Škoda’s world. “I think that we managed to really immerse the participants in the world of the Škoda brand,” said Radka, who also handled the event’s sustainability.

  Vlastimil Mašek

  VME, Brand Experience/Conferences

  Vlastimil supported the busy Business meeting. “We had almost 40 speakers on stage throughout the event; it was really something,” said Vlastimil.

  Tereza Valešová

  VAQ, Creation training materials – eMobility
  

  Tereza took care of the event‘s fleet, including the competitors‘ cars. “It required detailed product studies, setting up configurations and ordering them, as well as the subsequent care of the cars to keep them in great shape on the site. This would not have been possible without the intensive and exemplary collaboration with our colleagues from the PA, VP, VAC and PLT departments and others,” highlighted Tereza.

  Matěj Poláček

  VAQ, Certified training

  He coordinated the workshop preparation, designed the training concept and planned the testing routes. “Training representatives from more than 60 markets and almost 10,000 people in total is really extreme. We had 18 different workshops, all prepared in several languages. I’m glad that we were also able to introduce our network to the Human Touch principle, which can help us a lot in the future,” explained Matěj.

• Diversity at Škoda Auto

  Škoda Auto participated in the European Diversity Month celebrations for the fourth time. This year’s motto was “Škoda Auto: A place for everyone” and highlighted the company’s respect for each individual’s uniqueness, as well as the openness of the car company. This time, the company paid special attention to intergenerational interactions and respecting the differences among people of different ages.

  Škoda Auto: Place for everyone 

  This is the fourth year that the carmaker has joined the European Diversity Month celebrations. The Diversity and Inclusion team prepared several activities focused on respect across generations and genders, as well as international cooperation.

  Diversity
  

  For 2024, the motto for the projects aimed at promoting diversity and inclusion was “Škoda Auto: Place for everyone”, which reflects respect for the uniqueness of every individual and Škoda Auto’s openness. This year, the carmaker paid special attention to intergenerational interaction and respect for the differences among people from different age groups. „I am delighted that diversity and inclusion have seen extraordinary development at Škoda Auto. Not only does building an open corporate culture benefit all the employees, but a welcoming and respectful working environment also helps the carmaker to meet its ambitious goals and create creative and fair conditions for all,” said Maren Gräf, Board Member for People & Culture, on the occasion of the May celebrations. 

  Diversity and inclusion drive innovation and global success. We respect and celebrate the differences that make us all originals.

  The series of internal activities was kicked off with a meeting of the Internationals@Škoda employee group, which is primarily designed for international colleagues. Other projects covered career development for women in new technologies, support for LGBT+ employees, the use of inclusive language in the workplace, neurodiversity and the differences and expectations of Generation Z (i.e. people born “in the Internet age”, since 2000). Škoda Auto employees also took part in the Fun&Run charity run against homophobia and other forms of discrimination, co-organised by the Škoda Proud employee group. 

  The culmination of the celebrations was the annual Diversity Community Meet-Up, which comprised several workshops this time. The event was opened by Maren Gräf, followed by information about diversity at Škoda Auto and workshops that focused on neurodiversity, Generation Z, domestic violence and discrimination. One workshop, on the topic of how Generation Z works and what it offers, was prepared by interns and trainees from this generation. This year’s activities were also supported by a video in which male and female employees shared their views and attitudes. Last but not least, there was the Simply Diverse Challenge for employees.

  The carmaker also released its Annual Diversity Report 2023 in May with numerous positive results, such as the increase in the proportion of women in management and the internationalisation of management.

  Info
  

  European Diversity Month in May is an annual opportunity across Europe for employers to promote diversity and inclusion in the workplace and society. This year’s event was also unique in that it coincided with the 20th anniversary of the Czech Republic’s accession to the European Union. The Czech Republic has thus become part of a community of democracy, cooperation, openness, prosperity, diversity and inclusion.
  

  What was happening

  Internationals@Škoda

  A joint meeting called Hike & Share took place on 8 May and another on 30 May to celebrate the community’s second anniversary.

  Meet up with Senta Čermáková

  At the meeting on 10 May, the Czechitas Executive Director shared her rich experience from her life journey. In the first part, she discussed her childhood and adolescence and how she successfully managed to combine family life with building a very successful career in the world of technology. In the second part, she focused on artificial intelligence.

  Leadership Community: Inclusive Leadership

  On 13 May, the online lecture focused on identifying and overcoming barriers to industry talent and leadership balance. Discussions were held on the importance of an inclusive environment, management competencies and principles for fostering diverse talent.

  Support and mutual respect at work 

  The Škoda Proud employee group prepared a panel discussion on support and mutual respect in the workplace. It was held on 17 May, the International Day Against Homophobia, Biphobia and Transphobia, and at the same time, the employee group celebrated its third anniversary.

  Fun&Run

  Two days later, the traditional charity run against homophobia, biphobia, intersexphobia, transphobia and stigmatisation of people with HIV took place in Žluté lázně.

  Diversity Community Meet-Up

  On 21 May, a regular meeting of all supporters of diversity and inclusion topics took place at Škoda Auto. This time, the event featured a series of workshops on interesting and new topics.

  Healthy boundaries for children in the digital world  

  On 24 May, a workshop with a psychologist on agreements, boundaries and trust, as well as on how children use digital technology, was aimed at parents of children up to the age of six.

  Inclusive language training

  An online workshop on “Why exactly should language and its use be considered in every workplace?” took place on 

  30 May.

  For details about European Diversity Month 2024, see the section of the same name on Škoda Space.
  

• Výroba / phev-baterie – fotogalerie

  Šasi (podvozek) modelu Superb iV předchozí generace. Baterie je umístěna pod podlahou před zadní nápravou.

  Základem PHEV baterií bylo osm modulů od externího dodavatele, které se spolu s dalšími komponenty montovaly do bateriové vany.

• GreenFuture / urazovost-2023 – fotogalerie

  OK

  The first place and a prize of 600 000 CZK was awarded to the PKM – Engine EA 211 unit. The traveling cup was therefore moved from Kvasiny to Mladá Boleslav.

  The trophy was presented to head of PKM department Lars Bürger by Maren Gräf, Board Member for People & Culture, Andreas Dick, Board Member for Production and Logistics, and Pavel Faix, the new KOVO Trade Union representative for Occupational Health and Safety.

• Udržitelnost / kava-curiosity-fuel – fotogalerie

  Kávové třešně pro Curiosity Fuel pěstují rodinné farmy v Indii a Tanzánii.
  

  Kávová zrna se na plantážím zbaví dužiny se slupkou a usuší. Následně ještě jako zelená putují do Evropy.

  Zde se jich ujme rodinná pražírna Jablum v Bezděčíně.

  Špičkové pražicí stroje dodají zrnu známou hnědou barvu. A také lákavou vůni.

  Pak už stačí jen zabalit do obalů, které udrží čerstvost kávy…

  … kterou si pak můžete vychutnat ve všech provozech Škoda Auto.

  Kromě zrn ovšem poslouží i slupky, jež se využijí k činění kůže pro potahy sedadel.

• Pravidla soutěže

  Pravidla soutěže ve ŠKODA Mobilu

  1. Pořadatel Soutěže

  Společnost Škoda Auto a.s., se sídlem tř. Václava Klementa 869, Mladá Boleslav II, 293 01 Mladá Boleslav, IČO: 00177041, zapsaná v obchodním rejstříku vedeném Městským soudem v Praze pod sp. zn. B 332 (dále jen „Pořadatel“), pořádá tuto čtenářskou soutěž (dále jen „Soutěž“), jejíž postup a podmínky upravují tato pravidla (dále jen „Pravidla“).

  2. Doba trvání soutěže

  Soutěž probíhá v době od 7. 6. do 21. 6. 2024 (dále jen „Doba soutěže“).

  3. Soutěžící

  Soutěže se může účastnit každý čtenář zaměstnaneckých novin Škoda Mobil, který v Době soutěže vyplní kvíz a své odpovědi zašle na e-mailovou adresu skoda.mobil@skoda-auto.cz (dále jen „Soutěžící“). Soutěžící se zavazuje uvádět v soutěžní registraci pouze pravdivé údaje.

  Soutěžící mladší 18 let se mohou Soutěže zúčastnit pouze se souhlasem svého zákonného zástupce, který je povinen se na žádost Pořadateli prokázat.

  Ze Soutěže jsou vyloučeni zaměstnanci útvaru GKU jako organizátora soutěže a osoby těmto osobám blízké podle § 22 zákona č. 89/2012 Sb., občanský zákoník, ve znění pozdějších předpisů.

  4. Princip Soutěže

  Úkolem soutěžícího je zaslat správné znění kvízu, který Pořadatel zveřejní v tištěné verzi zaměstnaneckých novin Škoda Mobil (vydání 6/2024), nebo v online verzi novin téhož vydání na webové adrese www.skodamobil.cz. Zodpovězením otázek se rozumí odeslání správných odpovědí na kvíz na e-mailovou adresu skoda.mobil@skoda-auto.cz. Každý soutěžící může odeslat své odpovědi za Dobu soutěže jen jednou. Ze správných odpovědí budou vylosováni 3 výherci (dále jen „Výherce“).

  5. Výhra v Soutěži

  Výhrou je následující cena:

  3x balíčky reklamních předmětů Škoda.
  

  6. Kontaktování Výherce a podmínky čerpání výhry

  Pořadatel bude Výherce informovat o výhře zejména telefonicky/písemně na kontaktní telefonní číslo / e-mailovou adresu, které Soutěžící uvedl v e-mailu se svými odpověďmi, a to nejpozději do 14 dnů od ukončení Soutěže. S Výhercem se Pořadatel následně dohodne na způsobu předání Výhry. Standardní způsob předání výhry je osobní předání. Podmínkou předání výhry je podpis předávacího protokolu nebo potvrzení o převzetí ze strany Výherce.

  Výhru není možné alternativně vyplatit v hotovosti ani v jiném plnění. Výhra není soudně vymahatelná. Poskytovatelem výhry je Pořadatel. Pořadatel nenese žádnou odpovědnost za jakákoliv rizika a závazky související s užíváním výhry. Pořadatel si rovněž vyhrazuje právo výměny výhry za výhru, která je odpovídající náhradou.

  V případě, že Výherce výhru nepřevezme osobně ve sjednaném termínu, ztrácí na výhru nárok a výhra propadne, aniž by Výherci vznikl nárok na jakoukoliv kompenzaci ze strany Pořadatele.

  7. Pravidla ochrany osobních údajů (v souladu s GDPR 2016/679)

  Vyplněním kvízu a vyluštěním osmisměrky a zasláním odpovědí na výše uvedenou e-mailovou adresu Soutěžící vědomě a dobrovolně souhlasí s Pravidly soutěže (viz tento dokument), což znamená:

  – zařazení do soutěže a příslušné evidence Soutěžících;

  – zasílání informačních e-mailů týkajících se této Soutěže;

  – případné zveřejnění jeho osobních údajů v rozsahu jméno a příjmení na výherní listině.

  Osobní údaje budou uchovávány pouze pro potřebu Soutěže a nebudou využívány k marketingovým účelům.

  Osobní údaje se zpracovávají po dobu od jejich poskytnutí v rámci Soutěže až do vyhlášení výsledků Soutěže, maximálně však na 1 rok od jejich poskytnutí. Osobní údaje jsou od Soutěžícího získávány na základě pravdivě vyplněného registračního e‑mailu (e-mail se správnými odpověďmi zaslaný na skoda.mobil@skoda-auto.cz). Osobní údaje Soutěžícího budou zpracovány ve výše uvedeném rozsahu v elektronické databázi správce osobních údajů, popř. zpracovatelem, se kterým správce osobních údajů (Pořadatel) uzavře příslušnou smlouvu.

  Požádá-li Soutěžící o informaci o zpracování svých osobních údajů, je mu správce a případně i zpracovatel povinen tuto informaci bez zbytečného odkladu předat. Každý Soutěžící, který zjistí nebo se domnívá, že správce provádí zpracování jeho osobních údajů, které je v rozporu s ochranou soukromého a osobního života Soutěžícího nebo v rozporu se zákonem, může požádat správce o vysvětlení nebo požadovat, aby správce odstranil takto vzniklý stav. Soutěžící má právo (omezení zpracování, oprava osobních údajů, doplnění nebo likvidace osobních údajů, podání stížnosti) se obracet na správce na: DPoffice@skoda-auto.cz.

  Kontakty:

  Pověřenec pro ochranu osobních údajů ve ŠKODA AUTO: DPO@skoda-auto.cz

  Úřad pro ochranu osobních údajů: www.uoou.cz.

  8. Ostatní ustanovení

  Pořadatel neodpovídá za přímé či nepřímé škody v souvislosti s účastí v Soutěži. Nebezpečí škody na výhře přechází na Výherce okamžikem předání výhry Výherci. Pořadatel není odpovědný za jakékoli technické problémy vzniklé při přenosu dat elektronickými prostředky.

  Pořadatel si vyhrazuje právo bez udání důvodu vyloučit Soutěžícího, jehož chování či jednání vykazuje známky nekalého či podvodného jednání. Osoby nesplňující podmínky účasti v Soutěži nebo jednající v rozporu s Pravidly Soutěže nebudou do Soutěže zařazeny. I pokud taková osoba splní některé podmínky pro získání výhry, např. v důsledku nepravdivých informací, které poskytla, nestává se Výhercem a nemá nárok na výhru. Výhra bude v takovém případě předána dalšímu Soutěžícímu v pořadí. Soutěžící bude vyloučen v případě, že Pořadatel zjistí nebo bude mít oprávněné podezření na spáchání podvodného nebo nekalého jednání ze strany některého ze Soutěžících či jiné osoby, která dopomohla danému Soutěžícímu k získání Výhry.

  Pořadatel si vyhrazuje právo i bez uvedení důvodů Dobu soutěže zkrátit, Soutěž přerušit nebo zrušit či změnit její Pravidla, a to i bez udělení výhry a bez poskytnutí náhrad. Pořadatel si rovněž vyhrazuje právo nahradit ohlášenou výhru předmětem podobného typu a odpovídající hodnoty a upravit podmínky předání výhry v případě, že výhra nebude poskytnuta způsobem umožňujícím předání výhry vítězům v souladu s těmito Pravidly.

  Pořadatel má právo konečného rozhodnutí ve všech záležitostech Soutěže včetně rozhodnutí o neudělení výhry v Soutěži a také si vyhrazuje právo konečného posouzení splnění či nesplnění podmínek stanovených pro získání výhry v Soutěži. Výhru nezískají ti Soutěžící, kteří nesplní byť jen okrajově či částečně stanovené podmínky pro získání výhry. Pořadatel tímto nepřebírá vůči Soutěžícím žádné jiné závazky, a tito nemají nárok na jakákoliv jiná plnění ze strany Pořadatele než uvedená v těchto Pravidlech.

  V případě, že dojde ke změnám podmínek a Pravidel Soutěže, bude toto učiněno písemně ve formě aktualizace těchto Pravidel. Aktuální verze těchto Pravidel je v plném znění dostupná na www.skodamobil.cz. Soutěžící nemá právo na náhradu nákladů spojených s účastí v Soutěži, a to ani v případě změny těchto Pravidel.

  Tato Pravidla jsou platná a účinná ode dne 7. 6. 2024.

• Reportáž / brand-experience-akce – fotogalerie

  OK

  Exhibition grounds in Letňany turned into a Škoda world.

  A car protest track has been created here.

  Škoda Auto also presented its sponsorship activities, such as its partnership with the Tour de France.

  Training at the cars was provided by trained local trainers in the participants' native language.

  Hundreds of Škoda cars were prepared.

  The routes for testing the cars were carefully selected.

  The Škoda cars looked good at the event, and the organisers took care of this thoroughly.

  The evening programme was set against the backdrop of Prague Castle.

• Na zkušenou / lukas-honzak – fotogalerie

  V Dubaji je Lukáš Honzák samozřejmě především za prací. Když má ale volno třeba o víkendu, rozhodně se nenudí. Tamní hory nabízejí řadu zajímavých stezek s atraktivními výhledy. 

   K návštěvě lákají i nádherné mešity.

  Vyrazit se ale dá i do pouště, kde si lze užívat úchvatné scenérie a zastavit se třeba na piknik.

  Kdo vyrazí do Dubaje, určitě se nevyhne také pohledu na panorama města plného moderních mrakodrapů.

  Lukáš Honzák s rodinou.

  V moři se dá koupat jak na hotelových plážích, tak na liduprázdných místech.

  Návštěvníka Spojených arabských emirátů může překvapit jejich rozmanitost. Nacházejí se tu i hory stoupající vysoko nad 1 000 m n. m. 

• Diverzita / mesic-rozmanitosti – fotogalerie

  A series of internal activities was launched by the Internationals@Škoda employee group.

  This year's Diversity Community Meet Up took the form of a variety of workshops. In one of them, even Generation Z actively participated.

  Maren Gräf, Board Member for People & Culture, attended the Diversity Meet Up event and opened the workshop-packed meeting.

  This year, 961 runners from several companies took part in all Fun&Run races and supported sbarvouven.cz and the Lighthouse.

  At the meeting on 10 May, the Czechitas CEO Senta Čermáková shared a wide experience from her life journey.

• Reportáž / otevreni-lkk – fotogalerie

  Xxx
  

  Xxx
  

  Xxx
  

• Topic / iihf-2024 – fotogalerie

  OK

  The hockey fairy tale took place in the Czech Republic after nine years. This time with a golden ending.

  Throughout the championship, the Škoda Auto logos were unmissable...

  ... as well as the cars displayed near the ice rink.

  The organisers received a fleet of 45 specially designed vehicles from Škoda Auto.

  Visitors to the fanzone had the opportunity to see the models on display as well as the exceptional Enyaq Coupé Respectline show car...

  ... or test your hockey skills...

  ... or have your photo taken with the Škoda mascot Felix.

  The marketing campaign with the motto "Home Hockey Ride" scored points not only on social media in the form of a fairy tale.
  

  After the final game, the new generation Kodiaq SUV followed the Czech hockey players' joy directly from the rink.

  Kevin Fiala was presented with the crystal trophy for the most valuable player of the championship by Martin Jahn, Board Member Sales and Marketing.

• Motorsport / fabia-rs-rally2 – fotogalerie

  Na vylepšení aerodynamických vlastností soutěžního speciálu pracují vývojáři ve špičkovém aerodynamickém tunelu kolegů z koncernu VW.

  Nové tlumiče zkoušel tým Škoda Motorsport na šotolinových cestách v Portugalsku.

  Za volantem speciálu Fabia RS Rally2 tam usedl jezdec Erik Cais.

• Srdcovka / zdenek-vich – fotogalerie

  Zdeněk Vích se postupně vrací k životu, který vedl dříve, a to i díky velké pomoci automobilky a především kolegů.
  

  Zdeněk před úrazem pracoval jako mechatronik, jeho pozice zůstala stejná, jen přešel v hale M14 na jinou dílnu, aby nemusel zdolávat schody do patra.

  Zdeňkovi byli po celou dobu velkou oporou především kolegové ze Škoda Auto.

• Topic / fan-zony – fotogalerie

  OK

  A rich programme awaited visitors to the fanzones located in the production plants...

  ... including skills competitions.

  Successful participants received gifts such as Škoda hockey pucks or paper helmets.

  Everyone could also see two exclusive cars from the official fleet of the IIHF Ice Hockey World Championship 2024.

  There was also a photo booth where everyone could take a commemorative photo with props from the hockey environment...

  ... or with the Škoda mascot Felix.

  In a special guessing contest, participants of the event played for 3 jerseys signed by Czech national team members.

  There was also a signature wall reserved for messages of support for Czech hockey players.

  The wall was handed over to the national team representatives by Michal Kadera, Head of the SR – External Affairs depratment, and Kamila Mensingerová, representing the KOVO Trade Union.

• Ocenění / vyroba-komponentu – fotogalerie

  Ocenění Speed+ Award přebral vedoucí PKM – Motory EA 211 Lars Bürger (vlevo) z rukou předsedy představenstva koncernu VW Olivera Blumeho.

  Při předávání ocenění nechyběl ani člen představenstva koncernu VW a předseda představenstva Volkswagen Group Components Thomas Schmall-von Westerholt (čtvrtý zleva).

  Plaketa pro vítězný mladoboleslavský závod.

  Škodovácká Výroba komponentů za sebou nechala dva čínské závody koncernu VW. 

• Soutěž / best-kvp – fotogalerie

  Evidence a výdej skenerů – řešení z Kvasin upoutalo odbornou porotu i zaměstnance.
  

  Laserové navádění vidlic získalo v Best KVP první místo.
  

  Laserová kontrola pozice pomáhá v hale 6 s umísťováním ochranných fólií na baterie.

  1. místo – Laserové navádění vidlic (PF1-I – Interní logistika MB I)

  2. místo – Evidence a výdej skenerů (PFK-I – Interní logistika Kvasiny)

  3. místo – Laserová kontrola pozice (PKP-3 – Montáž baterie)

• Výročí – fotogalerie

   

   

   

   

   

• Okem zrcadlovky – fotogalerie

  Křižák červený z přírodní rezervace Radouč.
  

  Bělásek ovocný patří v ČR mezi hojně rozšířené druhy.

  Bahnomilek existuje v ČR na 296 druhů.
  

  Pestřenka pruhovaná patří mezi významné opylovače.
  

  Kohoutek černohlavý je škůdce, který napadá především oves.

• VZOR – fotogalerie

  Studie VISION 7S představuje sedmimístné elektrické SUV s řadou neotřelých řešení.

  V říjnu vyrazil částečně funkční model vozu nejprve do Anglie, k vidění byl v Londýně u Tower Bridge a následně si ho na vlastní kůži vyzkoušeli novináři v Peterborough.

  Následovala také novinářská prezentace studie ve španělském přímořském letovisku Marbella.

  Kola mají průměr 22" a aerodynamické ráfky jsou téměř zcela uzavřené.

  Studie vozu VISION 7S zaujme jak celkovým vzhledem, tak řadou netradičních detailů.

  Interiéru dominuje velká otočná obrazovka s úhlopříčkou 14,6".

  Při ukázce vozu řada novinářů oceňovala jednoduché mechanické ovládání některých základních funkcí.

  Spíše designérskou libůstkou studie je oválný volant. Že by v běžných řadových vozech nahradil klasické kulaté totiž není příliš pravděpodobné.

  Co by to bylo za vůz ŠKODA bez Simply Clever prvků? V případě vozu VISION 7S jde například o magnetické úchyty na mobilní telefon.

  Studie vozu zdůrazňuje přístup ŠKODA AUTO k udržitelnosti. Podlaha a zavazadlový prostor jsou tak celé vyrobeny z materiálu z recyklovaných pneumatik.

• Ze sveta / Indie – fotogalerie

   

   

   

• Výroba / best-cars-2024 – fotogalerie

  OK

  Klaus Zellmer, CEO, with Michael Pfeiffer, Editor-in-Chief of auto motor und sport, and Andreas Dick, Board Member for Production and Logistics, embarked on an unusual production event.

  Production is the kingdom of A. Dick, explaining how things work on the line.

  K. Zellmer then took over, for example, the tightening of the dashboard into the bodywork.

  He and M. Pfeiffer also fitted the windscreen.

  A thorough exit inspection was not to be overlooked.

  After the work, it was time for the Best Cars award ceremony.

  Board members immediately shared them with the employees present.

  And a group photo.

• Udržitelnost – fotogalerie

  Výherci z Mladé Boleslavi navštívili čistírnu odpadních vod ŠKO-ENERGO.

  Pro zaměstnance z Kvasin připravilo PSU prohlídku čistírny odpadních vod v Solnici.

  Vrchlabští zaměstnanci se podívali do úpravny pitné vody v Herlíkovicích.

• Skodovaci – fotogalerie

  Honzovo „hračka“ s barvou na přání – první letadlo s matným lakem.

  Honza si nyní dělá kurz na komerčního pilota.

  Letadlo je moc hodné a odpouští spoustu chyb při pilotáži.

• Výsledky – fotogalerie

  Upřímně děkuji všem škodovákům, našim prodejcům a obchodním partnerům po celém světě za jejich vytrvalé úsilí. Jsou to oni, kdo umožnili dosáhnout takového výsledku za náročných podmínek a v rychle se měnícím tržním prostředí.
  

  Klaus Zellmer 

  Předseda představenstva

  V roce 2023 jsme dosáhli skvělých prodejních čísel s modelem Enyaq, který obsadil čtvrtou příčku mezi plně elektrickými vozidly v celé Evropě. Na našem největším trhu, v Německu, skončil dokonce třetí a v České republice i na Slovensku byl vůbec nejprodávanějším elektromobilem. 

  Martin Jahn

  Člen představenstva za oblast Prodeje a marketingu

  Naše hospodářské výsledky jsou důkazem toho, že úsporný program Next Level Efficiency+ a přijatá opatření mají požadovaný přínos. Takto posíleni pokračujeme v transformaci a investicích do elektromobility a digitalizace i přes volatilní trh a nejistotu v oblasti geopolitické situace.

  Holger Peters

  Člen představenstva za oblast Financí, IT a právních záležitostí

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