Flight through the škoda world

AROUND THE WORLD

TOTAL DELIVERIES OF ŠKODA CARS IN SELECTED REGIONS FROM JANUARY TO MARCH 2020 PLUS COMPARISON WITH THE SAME PERIOD IN 2019

PANDEMIC CAUSED A DROP IN MOST MARKETS

This year’s first-quarter results were severely affected by the economic impact of the coronavirus, which struck most world markets. The number of cars delivered compared with the same period last year dropped by about one-quarter to 232,900 units. However, the operating result remains solid, reaching EUR 307 million, as did the total revenue of the ŠKODA AUTO Group (a decrease of 1.4% to EUR 4.85 billion). The carmaker believes that, after another expected decline, the third quarter will see a gradual recovery that could lead to a return to last year’s level by the end of the year.

BENEFIT-LOADED RESTART

When the government measures were relaxed, ŠKODA AUTO ČR launched an extensive sales support scheme called Restart. Thanks to the bonus for trading in a car via a counter-account, interest-free financing with compulsory liability insurance for CZK 125 and an improved Mobilita Plus offer or a payment protection insurance, the customer can take advantage of a concession up to CZK 217,600 for the third-generation OCTAVIA model. The special offer focuses on the most popular cars among private customers; further bonuses will be available for certified used ŠKODA Plus cars.

models

THE NEW ENYAQ

The launch of the first series-produced ŠKODA car made on the Group’s modular electric vehicles platform (MEB) is fast approaching. Customers can now view the first images of the masked ENYAQ iV and assess the available drive options. The carmaker’s offer will include the purely electric SUV with three different battery capacities and five power levels. This e-car is the ŠKODA brand’s first rear-wheel drive model in a long time. It will be produced in Mladá Boleslav and become the only EB platform model in the entire Group to be made outside Germany.

500

KILOMETRES IS THE DISTANCE AN ENYAQ IS ABLE TO COVER, ACCORDING TO PRELIMINARY FIGURES, WHEN EQUIPPED WITH THE LARGEST BATTERY

HOW WE ARE PERCEIVED

News from the Group

A MASSIVE CAMPAIGN HAS STARTED

The Czech carmaker is launching an extensive campaign on the Chinese market, which also faced a coronavirus pandemic-related outage. The new price list will be another sales support measure. The current campaign includes a reminder of the ŠKODA brand’s rich history, as well as the special anniversary of the carmaker’s founding. For example, customers will get to know 125 reasons why they should buy a car by this Czech brand. Direct communication with customers will be intensified with online marketing methods, including live broadcasting. The brand will also focus on the young generation by emphasising emotion and creativity.

AWARDS FOR THE ID.3

The Volkswagen ID.3 e-car model scored at the beginning of May in the independent Automotive Brand Contest 2020, an international industrial design competition. The jury awarded the model the “best of the best” award in the exterior and interior design categories. The German brand received further recognition for the new generation of the Golf car and the ID. SPACE VIZZION concept.

CONSTRUCTION

PREPARING FOR E-MOBILITY

On Tuesday, 5 May, the carmaker launched its new e-mobility technology centre (eTechnology Centre or eTC – ed.), built by the Component Production (PK) department. It has training rooms to increase the qualifications of existing employees and to train rookies. The key parts of the eTC include a detailed analysis workplace for battery systems and a quality testing workbench for manufactured batteries and e-cars. Among other things, we can simulate temperature conditions on the Equator and in the Arctic here.

SERVICES

SO THAT CUSTOMERS 

ARE NOT AFRAID

The new After Sales Marketing department’s communication campaign is responding to life in the wake of the coronavirus. It informs customers about measures to ensure maximum safety and smooth servicing. It also highlights the option of ordering work online or comfortably over the phone from your home, as well as having your car delivered. At the same time, the workshops emphasise customer safety and the thorough disinfection of surfaces inside the car.