FLIGHT THROUGH THE ŠKODA WORLD
is one of Europe’s most coveted car awards
with a total of 42 models competing in all
categories this year.
AROUND THE WORLD
COUNTRIES WITH A SIGNIFICANT RISE IN
ŠKODA SALES IN OCTOBER 2017 – IN PERCENT
COMPARED WITH OCTOBER 2016
107,400
TOTAL NUMBER
OF VEHICLES SOLD
IN OCTOBER
Ukraine ↗ 23 %
Russia ↗ 24 %
Poland ↗ 26 %
Italy ↗ 26 %
Denmark ↗ 27 %
Bulgaria ↗ 29 %
Romania ↗ 29 %
Israel ↗ 71 %
ŠKODA AUTO
HAS CONTINUED TO GROW
In October, the carmaker delivered 107,400 vehicles to customers worldwide, which corresponds
to an increase of 9.7% over the same period last
year. The ŠKODA brand improved its position
particularly in Europe (+11.3%), Russia (+23.8%)
and India (+7.7%). “We are pleased that we were
able to continue the positive trend of the past few
months in October, too”, said Alain Favey, ŠKO-
DA AUTO Board Member for Sales and Marketing. “Our growth in Europe and Russia and the
success of the KODIAQ and KAROQ SUVs are
reasons for optimism about the coming months”,
added Favey. The initial market launches for
the new compact SUV took place at the end of
October, and 1,400 KAROQs have already been
delivered to customers.
ŠKODA’S CAMPAIGNS
DOMINATE AT AWARD SHOWS
The ŠKODA Czech Republic marketing team won two of their three
nominations at the FLEMA Media Awards.
The brand succeeded with its Nature
Sounds campaign in the ‘Best Usage of
Radio’ category and with its Weekend of
Postponed Trips campaign in the ‘Best
Usage of Digital Media’ category, both of
which introduced the KODIAQ to the Czech
market. Moreover, the Marketing Department was awarded the Innovative Customer
Prize and thus repeated its success in this
year’s Zlatý středník and Fénix awards,
where the ŠKODA Czech Republic YouTube
channel took both first and second place.
The campaigns were created by the PHD
and Zaraguza advertising agencies, which
received awards as well.
1
ONE
MILLION
ŠKODA AUTO ALREADY
PRODUCED ITS ONEMILLIONTH VEHICLE OF THE
YEAR IN OCTOBER.
CAREER WEBSITE
SCORES IN BERLIN
The ŠKODA AUTO career website
was chosen by the expert jury of the
Digital Communication Awards, which
honours outstanding projects, campaigns
and innovations in the field of online
communications. Defeating competitors
from all over the world, the ŠKODA AUTO
career website won the Best Website
category and was awarded at the Award
Show in Berlin at the end of September.
The competition was launched in 2011 and
promotes exceptional projects in the field of
online PR and marketing from all over the
world in 40 categories.
2
FIVE STARS FOR KAROQ
The ŠKODA KAROQ is already the
brand’s second vehicle to receive a fivestar rating from the independent European
New Car Assessment Programme (Euro
NCAP) in 2017. The model was awarded an
3
2
ŠKODA MOBIL NOVEMBER 2017
↗ 27%
SALES IN DENMARK
INCREASED YEAR ON
YEAR TO 1,390 CARS IN
OCTOBER. ALTHOUGH
DENMARK IS ONE OF
THE MOST REGULATED
MARKETS IN EUROPE,
ŠKODA HAS CONTINUED
TO GROW.
excellent 93% in the test of occupant
protection of adult passengers, making it one
of the safest compact SUVs on the road
today. ŠKODA AUTO is currently one of the
few car manufacturers whose entire model
range has received a five-star rating in the
Euro NCAP test.
2,500 NEW TREES
The ŠKODA Trees environmental
programme celebrated 11 years of
existence by planting 2,500 new trees in the
Rychnov nad Kněžnou region. “Both
professionals and volunteers planted
maples, rowans, lime trees and hornbeams”,
said Jiří Černý, manager of the ŠKODA
AUTO Kvasiny plant. “The ŠKODA Trees
project is one of the social-environmental
activities within the Green Future strategy
that have been carried out successfully in
this region”, added Černý. Approximately
170 new trees were planted in Kvasiny, and
more trees took root in the soil in Dobřany,
Solnice, Trnov and Bačetín.
4
GOLDEN STEERING WHEEL
FOR THE KAROQ MODEL
The ‘Auto Bild’ car magazine and the
‘Bild am Sonntag’ Sunday newspaper
awarded the ŠKODA KAROQ with the 2017
Golden Steering Wheel. Readers from over
20 European countries had voted the
KAROQ into the final of the ‘Small SUV’
category. In the end, a jury of experts chose
the new compact SUV as the winner after a
number of challenging test drives. “I am
delighted that the latest addition to our
model range is also going down so well.
The result of the survey shows that with the
KAROQ, we are currently offering the most
attractive overall package in the compact
SUV category”, said Christian Strube,
ŠKODA AUTO Board Member for Technical
Development. The Golden Steering Wheel
5
NEW PROJECTS
GET THE GREEN LIGHT
On Monday, 16 October, both the
ŠKODA Board of Management and
managers were presented the degree of
completion of projects chosen within the
so-called “SLAM” at this year’s MMK
conference. A total of 80 colleagues watched
the presentations of the four teams (COSMO,
Clever Mobility, LUCY@APP and Experience
Electric) at the ŠKODA Museum. At the end
of the presentation, it was decided that the
first three projects will continue immediately,
while Experience Electric will only be
launched in connection with the development of electromobility in ŠKODA AUTO.
6
NATIONWIDE METROLOGY
CONFERENCE AT THE MUSEUM
ŠKODA AUTO and the Czech Metrology Association (ČMS) held the Measuring Equipment in Automotive Industry
conference at the ŠKODA Museum. Frank
Schreier, manager of GQ – Quality Management Department, and Miroslav Hanák,
chairman of ČMS, opened the event in the
Laurin & Klement Hall. The conference took
place on 24 and 25 October and introduced
innovations related to the development of
metrology and measurements and tests in
automotive industry. The lectures covered the
measuring of bodyworks, as well as engine
tests, laboratory tests of materials and an
array of other topics.
7
NEW SCANNER
IN THE TOOL SHOP
The new ATOS ScanBox Series 8
optic measuring system has been
used in the Tool Shop since September. It is
the first machine of its kind in the Czech
Republic. Its advantage is the touchless and
fast 3-D scanning. It delivers more detailed
and comprehensible data than touch
systems do. The software substitutes part of
operators’ activities, generates measuring
positions and prevents robots from colliding
with measured objects. It is used in the Tool
Shop for analyses and quality checks of
polystyrene models, press tools or visual
pressings, among others.
8
ŠKODA RAPID CARS
FOR UKRAINIAN POLICEMEN
The Ukrainian police reached an agreement
with Eurocar, an official supplier of ŠKODA
cars in Ukraine, to purchase 400 ŠKODA
RAPID cars with 1.6 MPI/81kW engines in
October. The Ukrainian Ministry of Internal
Affairs will receive the cars in December.
Cars from Mladá Boleslav have been used by
police forces in Great Britain, Portugal, Austria, Slovakia, Hungary, Poland and Israel.
ELECTRICALLY POWERED
ŠKODA CARS
In 2020, ŠKODA AUTO will begin
the manufacturing of all-electric
cars at its production plant in Mladá
Boleslav. Leading up to this, the
ŠKODA SUPERB with plug-in hybrid
drive, which will be the carmaker’s
first electrified model, will leave the
production line in Kvasiny and enter
the market as early as 2019. In the
same year, ŠKODA AUTO will start
manufacturing electrical components
for plug-in hybrids and delivering
them to several VW Group brands.
“ŠKODA’s future will be electric”, says
Bernhard Maier, ŠKODA AUTO CEO.
“By 2025, we plan to offer five purely
electrically powered models in various
segments”, Maier adds.