From Around the World / best-dealer-event
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The best dealers gather in Karlovy Vary
While the beginning of summer belonged to film personalities in the West Bohemian spa town, at the end of the summer, Škoda’s star salespeople headed there.
From Around the World
From 2 to 5 September, Karlovy Vary hosted the Best Dealer Event 2025, to which the carmaker invited representatives of the brand’s best authorised dealers. A total of 125 participants, including dealers from Europe, the Middle East and India, as well as representatives of importers, were present there.
37
Number of countries represented at the Best Dealer Event in Karlovy Vary.
In addition to the official award ceremony, attended by Martin Jahn, Board Member for Sales and Marketing, a rich programme of side events awaited the participants. The organisers from the VME – Brand Experience department joined in this year’s celebrations of the carmaker’s 130th anniversary and prepared rides in historic Škoda cars to Lake Michal in Sokolov. There, dealers tested their driving skills with the Škoda 1203 and Felicia Cabrio models. However, they could also get behind the wheel of the latest models from the top-of-the-range RS sports series and set off on a route that included Loket Castle.
The Best Dealer Event is held annually to recognise the outstanding work of dealers and strengthen their partnership with Škoda Auto.