The World of ŠKODA AUTO
Poland
Population:
38.5 million
Area:
312,679 km2
Sales of new passenger cars (2019):
555,609
Best-selling model on the market:
ŠKODA OCTAVIA
Market specifics:
The sales of new cars are still dominated by traditional drives (petrol 64%, diesel 19%), but SUVs (41% in the first 10 months of 2020) and hybrid drives are becoming more popular. Poland is currently investing in new infrastructure for electric cars.
ŠKODA AUTO in Poland
The ŠKODA brand has been No. 1 on the Polish market for 11 years. In recent years, it has surpassed Toyota in the race for pole position. Polish customers perceive the Czech brand’s cars to be reliable, spacious and comfortable. Innovative sales methods and projects are also being implemented in the country. The first new-type showroom focusing on a comprehensive approach to modern urban mobility, the so-called ŠKODA City Store, opened in Warsaw in December 2018.
Sales of new ŠKODA cars (2019): 70,748
Market share: 12.7%
Brand entry: 1907 (the first car on Polish territory was, according to available archive materials, an L&K VOITURETTE B), 1994 (in the modern era after the carmaker joined the VW Group)
Sales representation: Volkswagen Group Polska (NSC)
Number of sales points: 82
Best-selling ŠKODA models
OCTAVIA
FABIA
SUPERB