Škoda Mobil

Škoda Mobil is the company newspaper for Škoda Auto employees, published monthly and presenting up-to-date information on what is happening at Škoda Auto and the Volkswagen Group. The regular columns focuses on employees, innovations and interesting projects from within the company, current information from Škoda Motorsport and many other topics.

The World of ŠKODA Auto

The World of ŠKODA Auto 

New Zealand 

Population: 

5.1 million 

Area: 

268,021 km2 

New passenger car sales (2020): 

80,500 

Best-selling model on the market: 

Toyota RAV4 

Market specifics: 

The mountainous island state’s market is clearly dominated by SUVs, which account for 73.4 percent of all sales. Customers prefer automatic transmission and gasoline engines. In a normal year, a fifth of new cars is delivered to car rental companies. Recently, the segment of alternative drives, especially fully electric drives, has been growing significantly. 

ŠKODA AUTO in New Zealand 

The first car ever constructed in New Zealand was probably under the ŠKODA brand. Based on the OCTAVIA model, the all-terrain TREKKA was created in 1966 thanks to the carmaker in Mladá Boleslav in cooperation with the importer. Today, New Zealand customers perceive ŠKODA cars to be reliable and spacious and to have a good price/performance ratio. In addition, they will be quite visible there in the coming years, as the Czech brand will gradually deliver more than 2,800 SUPERB cars to the local police (you can read about the order in the January 2021 issue of ŠKODA Mobil). 

Sales of new ŠKODA cars (2020): 1,218 

Market share: 1.5% 

The brand enters the market: It started with regular exports in 1955 (however, the first L&K car in New Zealand was driven as early as 1909) and cooperation with the current distributor in 2003. 

Sales representation: European Motor Distributors 

Number of points of sale: 9 

BEST-SELLING ŠKODA MODELS

KODIAQ

SUPERB COMBI

KAMIQ

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Škoda Weekly

Weekly Thursday newsletter for employees. A summary of the last week‘s main events at Škoda Auto, regional news as well as cultural events.

Skoda Supplements

Škoda Mobil, the employee newspaper of the Mladá Boleslav-based carmaker, includes special supplements that focus on especially important topics from Škoda's perspective. Supplements can be a part of the newspaper, in the same format as the newspaper, inserted, for example, in the form of a flyer, or they can be stand-alone unique magazines in a specific format, such as supplements dedicated to new models, the brand's historical anniversaries, or other important information from the company's environment.

Škoda GreenFuture

Green Future

Škoda Mobil