Škoda Mobil

Škoda Mobil is the company newspaper for Škoda Auto employees, published monthly and presenting up-to-date information on what is happening at Škoda Auto and the Volkswagen Group. The regular columns focuses on employees, innovations and interesting projects from within the company, current information from Škoda Motorsport and many other topics.

Sales promotion

Journalists behind the wheel

Even during the pandemic, the carmaker cannot neglect the important sales promotion for the new OCTAVIA

lthough the planned international presentation in Crete was thwarted by current restrictions, the new release was tried out for the first time by journalists – at home and under strict safety measures. Over three days in late March, the new OCTAVIA was tested by four dozen Czech editorial staffs. Each was given the opportunity to borrow the model for one day and test it at their discretion. The car handover took place with stricter sanitary measures than usual. “In addition to the usual thorough cleaning, each handover also included ozone disinfection, which removes 99 percent of viruses in the car and its HVAC system”, says Petr Kavrentzis from GKP – Product Communication, who was in charge of the organising. Summarising their impression, Pavel Jína, PR Manager at ŠKODA AUTO Czech Republic, said, “The first reactions of the professional public have been excellent. The journalists appreciated the opportunity to try out the car on routes that they know well, and they praised the new model for its overall high level of comfort and sophisticated technology.” RED

10,000

km covered by the journalists with borrowed OCTAVIA cars

600

km covered by the journalists with borrowed OCTAVIA cars

Škoda Weekly

Weekly Thursday newsletter for employees. A summary of the last week‘s main events at Škoda Auto, regional news as well as cultural events.

Skoda Supplements

Škoda Mobil, the employee newspaper of the Mladá Boleslav-based carmaker, includes special supplements that focus on especially important topics from Škoda's perspective. Supplements can be a part of the newspaper, in the same format as the newspaper, inserted, for example, in the form of a flyer, or they can be stand-alone unique magazines in a specific format, such as supplements dedicated to new models, the brand's historical anniversaries, or other important information from the company's environment.

Škoda GreenFuture

Green Future