From Locals for Locals
KUSHAQ, the first car produced on the new MQB-A0-IN platform, enters the Indian market
n adventurous look, an emphasis on practicality and great value, and completely local production with as many parts as possible from local suppliers: These are the basic features of the new KUSHAQ compact SUV intended for India and other emerging markets. Its production marks a new chapter for the VW Group in India. This is the first practical result of the INDIA 2.0 project, as part of which the Czech carmaker took over all the VW Group’s activities in India under the auspices of ŠKODA AUTO Volkswagen India Private Limited (SAVWIPL).
The compact SUV is built on the VISION IN study, which has received very positive reaction. No wonder the KUSHAQ enjoys a lot of attention here. “More than 3.5 million viewers watched the online premiere on Facebook, Instagram and YouTube. The car launch campaign had a 100% positive response, and news about the car appeared in more than 1,000 news outlets in 10 different local dialects”, says Sandeep Fernandes, Head of PR and Communications at ŠKODA AUTO India.
Place Even for a Talisman
The KUSHAQ is produced on the MQB-A0-IN platform, which was developed by ŠKODA AUTO and also serves Volkswagen models. As many as 95 percent of this car’s parts come from local suppliers, and its design was fine-tuned by the studio in the Pune plant where the car will also be manufactured. Thus, Indians can consider the brand’s latest SUV, which is perceived as an affordable luxury on the local market, as a fully domestic car with the guarantee of an established brand with a long history.
The KUSHAQ has adapted to the local market in many ways. For example, regarding the range of available colours, customers will also find distinctive shades of Tornado Red and Honey Orange to suit their taste. The compact dimensions give the car dexterity in the city, while the higher ground clearance provides security on local roads. The car also has powerful air conditioning and a small space in the upper part of the dashboard, which is an interesting feature: It serves as a place to safely store a talisman, which Indian drivers like to bring with them when they drive.
KUSHAQ respects the core values of the ŠKODA brand and offers high quality to Indian customers at a given price. That is why the car has very modern trim elements, which even customers from the most demanding markets are used to. There are the Full LED headlights, stabilisation system, up to six airbags, cruise control, hill start assist, a tyre pressure monitoring system and a modern infotainment system with connectivity functions and connection to smartphones. Under the hood, it has modern TSI energy-saving engines: a three-cylinder 1.0 TSI or a four-cylinder 1.5 TSI, and a seven-speed DSG automatic transmission is an alternative to the six-speed manual transmission.
The KUSHAQ will become the basis for other models. After full production starts, it will not remain only on the Indian market. “It paves the way for other models that the carmaker will launch in the next 18 months and adapt to the needs and demand of exacting customers in India and other emerging markets around the world”, says Jan Řepa from ŠKODA AUTO India product marketing, suggesting the importance of the model.
KUSHAQ belongs to the family
The name of the compact SUV comes from India’s Sanskrit language. In this “language of the gods”, which is still in use today, the word refers to a king or ruler, which is a great match for the self-confident model. “The designation with K at the beginning and Q at the end also fits with the designations of the ŠKODA family SUVs. The KUSHAQ, along with the KODIAQ, KAROQ and KAMIQ, combines timeless brand design, unrivalled performance, top-quality workmanship and advanced safety features”, says Tarun Jha, Head of Marketing at ŠKODA AUTO India. ED
KUSHAQ model parameters
Length: 4,221 mm
Width: 1,760 mm
Height: 1,612 mm
Wheelbase: 2,651 mm
Ground clearance: 188 mm
Wheels: 16 or 17 inches
Boot: 385 l
Engines: 1.0 TSI 85 kW, 1.5 TSI 110 kW
Transmission: six-speed manual, seven-speed