INDIA 2.0 / StrategY
In India like at home
The Czech carmaker introduced its new corporate strategy NEXT LEVEL – ŠKODA STRATEGY 2030 and India plays a major role
y 2030, India is set to become one of the world’s most important economies. At that time, it will probably be the most populous country on the planet with the second-largest workforce and be the fifth-largest car market. In order to respond appropriately to these trends, ŠKODA AUTO Volkswagen India Private Limited (SAVWIPL) has prepared detailed strategy until 2030 for this market, which it calls the India Corporate Strategy 2030. “India represents a rich cultural and economic mix and is developing and changing incredibly fast”, says Jiří Pokorný from GRI – Management Region India, who co-created the strategy. According to him, digitisation, sustainability and focus on products that meet the specific requirements of Indian customers are being prefered here.
The Indian strategy was created in cooperation with the management of (SAVWIPL), representatives of individual brands and experts from strategic departments across the VW Group. Its main goal is to be a sustainable company that is a leader in mobility solutions and has a strong customer focus. It wants to achieve this through nine strategic initiatives:
Building a strong and competent organization in India.
Strengthening skills and creating a great working environment.
Expanding its product portfolio for Indian customers.
India as an export base.
Offering top services and a network of showrooms and bringing customers experiences.
Involving innovation and digitisation in all activities.
Focusing on sustainability.
Establishing a Group centre for automotive software development.
Operating a centre of excellence for competitive products and production.
Each initiative is sponsored by the relevant member of the SAVWIPL Board of Directors, which includes the work teams. ED
What to expect from India in 2030
India will reach this position among the world’s largest markets for mobility products and services.
will be the expected annual growth of the Indian automotive industry.
passenger cars a year will be sold in India, as many as in the USA today.
will be the share of fully electric cars among the passenger cars sold.