The World of ŠKODA AUTO
Sales of new passenger cars (2020):
Sales of new ŠKODA cars (2020):
Market share (2020):
Best-selling ŠKODA model:
ŠKODA AUTO in Hungary
The Czech carmaker has a strong position in the Central European country. Based on the number of registrations, it is the fifth-strongest brand on the Hungarian market. The current importer has been cooperating with ŠKODA AUTO since 1992, and last January, the 250,000th ŠKODA car was delivered. The brand is successful in the country, especially among fleet customers and public services – for example, in September of this year, it will deliver a big fleet of cars to Hungary’s Police.
For adventurers on bikes
Hungary has a strong cycling community, and this is exactly what the ŠKODA brand focused on during its campaign prepared in cooperation with the We Love Cycling website. In addition to a fictional story, the Kalandor (adventurer in Hungarian) online game involved real challenges as well – for example, overcoming a certain distance, elevation or speed when riding a bike. All this was recorded in the Strava application. As awards, the successful cyclists received their gifts from the We Love Cycling collection, a weekend OCTAVIA model rental and a ŠKODA city bike. The competition took place during the pandemic, when people could not participate in any classic races and were happy to use this format. The event was very successful – thanks to its 2,079 members, the cycling club became the biggest Hungarian group on the Strava application, which those who were interested used to apply.