The Stories of Integrity
Responsibly and wisely
The fight for her son’s life brought Alena Seoud to work at the Hospital Clowns charity
KODA AUTO was there at the start of the Hospital Clowns’ activities in the Czech Republic and has been supporting it regularly since then. This charity helps children and pensioners go through the treatment process with a smile. Alena Seoud, the fundraising and marketing director, joined in 2016, and working in the non-profit sector has relaxed her. Prior to that, she had to think about how she would react if someone insisted on her behaving unethically. “I’m not afraid to go against the flow, even though I know it can be painful. I fight like a lion that, despite its injuries, remains strong enough and always pulls through”, she says. And how does she perceive integrity? “I’m fond of the philosophy – don’t make others do what you don’t like”, she adds. However, she acknowledges that because of this, you sometimes have to leave your comfort zone. She also considers this to be part of her responsibility. “Sometimes we just don’t accept a gift or run an activity, even though it would mean interesting funding. As soon as something is not in line with our fundraising code, nothing happens”, she explains. For Alena, it is important that people perform their tasks responsibly, not blindly, and do so with reason and without emotions, fear, reproach or frustration. “Every day, tired parents are writing to us that finally, after many weeks, their child has started smiling after they were visited by a Hospital Clown or that they were not worried about the surgery”, she adds. Considering what families have to go through before and after a difficult surgery, the Hospital Clowns organisation’s activities make a lot of sense. “I’m glad that we’re doing work that turns pain and crying into tears of laughter and joy”, says Alena. Helena Fričová
Taking a sick and frightened child, along with their parents, to a completely different galaxy of laughter can create pure joy.