First discussion meeting on the future of ŠKODA AUTO attracts dozens of ŠKODA employees
n connection with the NEXT LEVEL ŠKODA – STRATEGY 2030, a series of 11 discussion meetings was launched. At these meetings, top managers and employees debate the key topics of the Czech carmaker’s future development. The first Strategy Talk took place on 24 August in the STC Kosmonosy Hall. The discussion with Thomas Schäfer, Chairman of the Board of Directors, and Christian Schrader, Head of GSC – Corporate Strategy and Innovation Management, was attended in person by 43 ŠKODA employees, with another 98 joining online. Schäfer began by recalling the key objectives of the corporate plan. While accelerating the transition from combustion engines to electric drive, ŠKODA aims to become one of the Top 5 best-selling brands in Europe by the end of 2030. By the end of the decade, at least three additional electric vehicles will be part of the model range, and the share of fully electric cars in sales is expected to reach between 50 and 70 percent. ŠKODA is also poised to become the leading European brand in India, Russia and North Africa by expanding its potential to 1.5 million cars sold annually. The carmaker will also offer support by training its employees, an area in which it plans to invest around CZK 13 billion between 2022 and 2030.
All the people in attendance welcomed the opportunity to meet in person in larger numbers after such a long time. The topics relating to the company’s future direction interested the participants, and their questions led to an interesting discussion that lasted 20 minutes longer than planned. Among other things, they were interested in the future brand models, establishing a battery factory on the Czech territory, emission regulations and upcoming innovations. At the end of the meeting, Schäfer thanked the employees for their interest and helpful ideas. The programme of the first Strategy Talk successfully introduced the next meetings, which will focus on the individual strategic topics in detail. This was followed by the September debate on the transformation of the Central and Eastern European region into an electromobility hub.
Are you interested in the company’s future direction? Join the next Strategy Talks. The next one on the topic of Europe’s strategic importance will take place on 27 October at 4:15 p.m. in the Hieronymus 2 room of the ŠKODA Museum. ED
For more information about the talks and the strategy itself, please follow this link.