“Driven by inventiveness – clever ideas since 1895”. This is ŠKODA’s brand essence. It has been shaped by generations of people who, with a great deal of passion, creativity and ingenuity, have shaped individual mobility to this day, while always focusing on customers and their needs.
This magazine describes and illustrates the development of selected professions at ŠKODA – from the founding days of Laurin & Klement to the present day. Among others, it gives former and current car body builders, toolmakers, designers, master painters and IT specialists a voice. The result is an exciting look behind the scenes that shows how, through their work, Škodians continue to breathe life into the brand essence “driven by inventiveness” to this day – 125 years after our company was founded.
Enjoy the reading!