08/2024

Škoda Mobil<br>August

• Cover

• News

  4
  

  In the first quarter, Škoda was the fourth best-selling brand in Europe.

  MMI: Changes Are Coming,We Need to Be Agile

  This year’s second management conference was held on 25 June at the Laurin & Klement Kampus in Mladá Boleslav, marking its first time at the company’s new headquarters. Klaus Zellmer, Chairman of the Board of Directors, emphasised that Škoda Auto is in a key period where every step will be crucial for its future. However, the company has solid foundations, as members of the VW Group’s Board of Directors highly praised Škoda Auto’s approach and results during a recent visit. The carmaker is advancing in its sales and market share across Europe, notably with the Enyaq, which is gaining traction even in the stagnant electric car market. MMI concluded that the key to future success is to continue improving customer relations and focusing on both efficiency and speed. This approach has been exemplified by Škoda Auto in the development of the Elroq (more details here), significantly outpacing the average among the Brand Group Core brands. However, given the pace of competition, the company needs to accelerate even further.

  Škoda Auto World
  

  Tutors head to Bratislava

  The opportunity to introduce their tutoring system at the VW Group’s production plant in Bratislava, Slovakia, was recently granted to process and activity supporters from the PF – Car Production unit, commonly known as tutors. Organised by the Škoda Academy, the visit included an exchange of dialogue and experiences between Volkswagen Slovakia assembly managers and supervisors and Škoda Auto tutors. The tutors presented the concept of their activities, the scope of their work and the importance of their role in car production, where they also contribute to the introduction of new technological procedures, improvements and changes.

  New Octavia starting from CZK 569,900 

  The upgraded Octavia now has a complete Czech price list and is available in all variants, including the sporty RS, on the domestic market. The recommended selling price for the basic petrol version is set at CZK 569,900, while the diesel variant is CZK 50,000 more. The dynamic Sportline version begins at CZK 799,900, the top Exclusive Selection trim level is priced from CZK 849,900, and the sporty RS version is tagged at CZK 1,059,900. The hatchback body variant costs an additional CZK 40,000 across all versions.

  Making servicing appointments online

  Communication between car owner and the authorised service network is streamlined through the new Making Servicing Appointments Online function, part of the Škoda Connect digital services. This feature enables users to schedule service inspections or repairs via the MyŠkoda mobile app or from a computer or tablet. Thanks to the app, the authorised service centre is informed in advance about which car will be serviced. Users can also activate the Service Visit Scheduling function, which allows the car to send anonymous technical data to the selected service partner, who will then proactively contact you to schedule the appointment.

  On 25 June, the Mladá Boleslav plant surpassed the significant milestone of producing 9 million MQ200 manual transmissions. This component, which the carmaker has manufactured since 2000, is also supplied to other VW Group brands.
  

  Karsten Schnake and Martin Jahn at the Automotive Leaders Forum

  More than 100 guests, including Transport Minister Martin Kupka, attended the Automotive Leaders Forum in Prague at the end of June. The event was organised by the Automotive Industry Association (AutoSAP), whose president is Martin Jahn, Škoda Auto Board Member for Sales and Marketing. The carmaker was represented by Karsten Schnake, Board Member for Procurement, who delivered a presentation focusing on sustainability and the principles of the circular economy, emphasising the priority of customer needs.

  Visit of Indian journalists

  In late June, 20 Indian journalists visited the Czech Republic at the invitation of Škoda Auto. During a four-day programme, they got to know the carmaker better, drove the Fabia RS Rally2 competition special at the track in Bělá pod Bezdězem and met with the CEO Klaus Zellmer. The programme also featured a tour of the Škoda Museum and a showcase of the ED – Škoda Design department in Česana, where they also got to test drive both new and historical Škoda cars.

  Proof of the safety of the new Superb and Kodiaq: Both have received a five-star Euro NCAP rating. All Škoda models have met these highest criteria since 2008.
  

  87%

  This is the proportion of points out of the total maximum score that the Superb received, making it the second highest-rated car on the European market for 2024. 

  84%

  This is the proportion of points out of the maximum total that the Kodiaq received. 

  How They See Us
  

  fDrive.cz
  

  Elroq 85
  

  Journalists recently test drove the upcoming electric model in Amsterdam. What were their first impressions?
  

  (12. 7. 2024)

  More affordable

  Plenty of room in the rear seats

  Paddles under the steering wheel for energy recovery

  Fuel-efficient drive

  Comfortable chassis

  Great turning radius

  Rear is almost identical to the Enyaq

  Deputy Prime Minister Ivan Bartoš visits 42 Prague 

  On 2 July, Ivan Bartoš, Deputy Prime Minister for Digitisation and Minister for Regional Development, visited 42 Prague to explore the independent educational institute’s content, form of study for IT experts and its plans for cooperation with secondary schools. During his tour of the institute, founded by Škoda Auto, he was accompanied by the institute’s director, Peter Podprocký, as well as Board Members Maren Gräf (People & Culture), Holger Peters (Finance, IT and Legal affairs) and Jaroslav Povšík, Chairman of the KOVO Trade Union.

  The development of IT technology today is very fast. Therefore, we need to provide motivated talent with a suitable environment for learning, practical application of knowledge and the systematic expansion of skills. The 42 Prague institute and its highly competent team do an invaluable job in this respect.

  Maren Gräf

  Board Member for People & Culture

  On the network
  

  British travellers at Škoda Museum
  

  Liz and Graham Urwin from the UK are planning to drive more than 3,000 kilometres across Europe in their Enyaq this summer. They were inspired by Dutch travellers who took the model around Africa (more about them here). They began their journey on 14 July and arrived in Mladá Boleslav four days later, where they visited the Škoda Museum and had lunch with representatives of the carmaker. Photos from the visit and further details of their trip can be found on Škoda Space.

  News
  

• Introducing the Elroq

  The brand-new Elroq is Škoda Auto’s first all-electric compact SUV and the first model to adopt the Modern Solid design language. The Elroq will be available in four versions, with gross battery capacities ranging from 55 to 82 kWh. Designed with long range, fast charging capabilities and compact dimensions, the Elroq is ideally suited for city driving and trips into the countryside.

  Models
  

  Elroq Introduces Itself: A New Milestone

  The completely new Elroq will be Škoda’s first all-electric compact SUV, ideal for both city driving and long trips.

  The big launch is coming up. This autumn, Škoda Auto will unveil its first car to adopt the Modern Solid design language. It is already visible in its special camouflage, with initial details about its features and equipment now available. “The Elroq represents a milestone in Škoda’s portfolio, the first in a series of six upcoming all-electric models, building on the success of the Enyaq family,” emphasised Klaus Zellmer, Chairman of the Board of Directors.

  The concept of the offer is similar to the Enyaq models. The more compact Elroq will offer four versions with gross battery capacities ranging from 55  to 82 kWh. An electric motor will power the rear axle, and for the 85x version, a second motor on the front axle will enable four-wheel drive. The maximum range exceeds 560 km, with charging times from 10 to 80%, starting at under 25 minutes. These features, along with its compact dimensions and extremely small turning circle, make the Elroq, an electric alternative to the Karoq, perfectly suited for both city traffic and countryside journeys. 
  

  Elroq is ringing in a new era of Škoda brand design. Its functional, minimalist and clean look exudes authenticity and robustness, thus retaining distinctive Škoda design features that are hallmarks of our brand.  

  Oliver Stefani 

  Head of ED – Škoda Design 

  Robust, functional and authentic

  The Elroq introduces Škoda’s design elements from a completely new perspective. The front of the car has undergone significant changes, dominated by the Škoda lettering on the bonnet and the new glossy Tech-Deck Face mask, which conceals important sensors. “In the future, this will be a distinctive design element of the Škoda brand,” stated Oliver Stefani, Head of ED – Škoda Design. 

  The Elroq’s interior will be characterised by simplicity, spaciousness and clean lines. Like the Enyaq, it will feature a five-inch virtual cockpit, complemented by an optional augmented reality heads-up display and a central Infotainment display with a standard 13-inch diagonal. The interior highlights an emphasis on sustainable, durable and practical materials. The basic Studio variant will rely on predominantly dark grey fabrics, while the Loft interior, for example, will use Recytitan recycled fibre upholstery in Dark Melange for the door panels, seats, dashboard and more.  
  

  <560 km

  Maximum range in WLTP mode.

  1,580 l

  Maximum boot capacity.

  48 l

  Total interior storage capacity.

  Other smart features

  It wouldn‘t be a Škoda car without offering generous interior space complete with ample storage and clever compartments. The Elroq adds some brand-new Simply Clever features, such as a net for storing a charging cable under the boot lid.

  The driver will benefit from the latest version of the driver assistance system, including an automatic parking feature that can remember five different approaches up to 50 metres long. And that is just the beginning, so look forward to the autumn premiere.

  Info
  

  Elroq 50

  Power: 125 kWh

  Fast charging:  <25 minutes

  Elroq 60

  Power: 150 kWh

  Fast charging: <25 minutes

  Elroq 85

  Power: 210 kWh

  Fast charging: <28 minutes

  Elroq 85x

  Power: 220 kWh

  Fast charging: <28 minutes

  Note: Fast charging 10–80 %

• Riding with the Tour de France

  For the 21st time, Škoda Auto has been the main partner of the world’s largest cycling race. This year, the cyclists were accompanied on the route by the red Enyaq director model, which alternated with the fourth-generation plug-in hybrid Superb Combi iV. In addition to providing the fleet of cars, Škoda Auto also supplied trophies for the winners and showcased the forthcoming Elroq model.

  Another Great Ride with the Tour de France

  Škoda Auto served as the main partner of the world’s biggest cycling race for the 21st time, supplying a fleet of cars and trophies for the winners. This year, it also showcased the upcoming Elroq model in camouflage along the route.

  Topic
  

  The finish of this year’s Tour de France was very unusual; for the first time ever, it concluded not in Paris but in Nice on the sunny French Riviera. However, other traditions remained intact. Škoda cars once again accompanied the cyclists along the route, a partnership that will continue until at least 2028, thanks to the carmaker’s renewed agreement with the organiser, A.S.O. 

  205

  Number of cars supplied by Škoda Auto for this year‘s Tour de France. 

  8

  This is the total number of glass trophies, including reserve trophies, that Škoda Auto created for the winners of the men’s and women’s Tour de France.

  This year, the fourth-generation plug-in hybrid Superb Combi iV alternated stages with the red Enyaq director’s model (more on its conversion here). If you own a 3D printer, you can now have both cars on your shelf at home. Thanks to Škoda Auto’s collaboration with printables.com as part of the Škodaverse initiative, downloadable files are available to print the models at a scale of 1:24.

  12

  The traditional director’s car for the 12 stages was the electric Enyaq. 

  9

  The red Superb cars, including the new plug-in hybrid generation (more about it here), ran as directors in nine stages.

  Now, let’s get to the action on the track: While this year’s main race was masterfully dominated by Tadej Pogačar, a thrilling battle unfolded in the sprinters’ points competition, marked by the green jersey – now in Škoda Auto’s new corporate colours. For the first time in history, this jersey was won by an African cyclist, Biniam Girmay from Eritrea. In Nice, he received the green crystal trophy, crafted by Škoda Design, from the Chairman of the Board of Directors, Klaus Zellmer, who also presented the clear trophies for the overall winners, the best uphill climbers and the best rider under 25. 
  

  Congratulations to all the athletes who gave their best over the nearly 3,500 kilometres. It was an honour to support the teams with our fleet, including the director’s cars, and we were thrilled to participate in the trophies ceremony. Our cycling heritage makes it all the more meaningful for us to contribute to motivating cyclists worldwide through our support of the Tour de France and our broader collaboration with A.S.O., including the Tour de France Femmes avec Zwift.

  Klaus Zellmer

  Škoda Auto CEO

  Perfect service for the fans

  The carmaker not only supports the riders and organisers of this renowned race but also focuses on the fans and the broader cycling community. This year, it launched the What‘s Your Tour? campaign featuring former racer Cameron Jeffers, who shared behind-the-scenes insights, interesting facts about the route and interviews with participants. Fans could find the content on social media. This was supplemented by challenges on the Diet for Active Cyclists app, the We Love Cycling Podcast and the official Tour de France app brought to you by Škoda Auto. 

  Škoda’s We Love Cycling website was filled with engaging articles detailing the race, as well as a competition offering attractive prizes, including premium bikes and a three-day trip to the Tour de France. This trip featured a helicopter flight and a ride with Andy Schleck, the 2010 race winner.

  Tip
  

  Craving more cycling? After the Olympic Games, the women’s peloton will compete in the Tour de France Femmes avec Zwift. This eight-stage race will start on 12 August in Rotterdam and culminate on 18 August with the famous climb up Alpe d‘Huez. Of course, Škoda Auto will be present throughout the event.
  

• How it Works / tour-de-france-superb

  How it Works 
  

  Conversion of the car for Race Director

  New to the Tour de France fleet this year is a next-generation Škoda Superb Combi iV for the race director. The modifications were carried out by the EIB – Center of production test cars and models department.

  1 

  The conversion of the Superb Combi iV was carried out by a team from the EIB department, which included experts from construction, body shop, model shop and assembly. They provided comprehensive technical solutions that enhanced functionality, safety and comfort.

  In addition to using the traditional Enyaq electric car, Tour de France race director Christian Prudhomme also uses the plug-in hybrid Superb Combi iV. Škoda’s flagship model, now in its fourth generation, was shown in special camouflage at last year’s race. However, to keep pace with the cyclists on the track this year, the new car required several modifications.

  Our EIB department and the entire Technical Development area are highly experienced in modifying and converting production cars for various customers. When the customer is the Tour de France organiser, it is a more prestigious affair. Škoda cars become more and more technically complex, so any modification to a series solution is a major challenge. This was no different for the two Superb Combi iVs. Therefore, it was a pleasure for me to coordinate a team of people who prepared them with enthusiasm and had to come up with unique technical solutions. The reward for all of us was not just the opportunity to watch the Tour itself but also to see the two Superb cars from our workshop in the peloton.

  Jan Novák

  Head of EIB – Center of production test cars and models

  2 

  One of the main challenges was to reposition the sunroof in reverse, with the glass sliding from the rear to the front. This solution allows the director, seated in the rear, to stand and oversee the race while in motion. The EIB team first cut out the original full roof, welded on another with the window cut-out inverted, designed and fabricated a new frame, fitted the window and fine-tuned its continuity with the roof profile.

  3 

  The design modifications also included altering the rainwater drainage channels. Electrical specialists added a time delay to the sunroof’s opening mechanism, which means that it opens fully only after the rainwater has drained.

  4 

  To perfectly integrate the inverted window with the car’s interior, EIB also crafted a new ceiling panel.

  5 

  The icing on the cake was the design and manufacture of the advertising banners, which were fixed firmly enough to withstand high speeds. A specific challenge was affixing one of the banners to the spoiler on the boot lid.

  6 

  For the race director’s needs, the car is equipped with a radio that has long antennas and controls situated between the seats. It may also include a Champagne cooler.

• Interview / tour-de-france-partnership

  Proven Partnership That We Will Not Give Up

  Škoda Auto has extended its cooperation with the Tour de France until 2028. Martin Jahn, Board Member for Sales and Marketing, described what this cooperation means for the carmaker.

  Interview
  

  He often watches the Tour de France close to the track as a spectator, not only because of his work duties but also because he is completely captivated by the atmosphere of the biggest cycling race on the planet.  

  How did the negotiations with the French Tour de France organiser, A.S.O., go with the new contract?

  It took about a year. From the very beginning, there was clear willingness and enthusiasm on both sides to continue working together. I was kept informed and attended the final meeting. However, before the publication, the development of various legal norms in the EU had an impact on the exact wording of the contract and its subsequent publication.

  I am the proud owner of a mountain bike from our Škoda cycling range. So, when I have some free time and go for a bike ride, I am still connected to the company.

  Was the termination of cooperation considered due to general saving measures?

  No, never.

  The partnership with A.S.O. began in 2004. Have the terms changed significantly since the first contract?

  I can’t comment on the financial aspect. We’re definitely supplying more cars than in the past because the organiser’s needs are growing. The Tour de France is great proof that our products are trustworthy and functional. In addition, we’re supporting the building of a global cycling community. We see our responsibility in supporting the sport, which is why we sponsor the race or races, not teams or individuals, on a global level. The cycling community is also a perfect example of what our newly defined target group of everyday explorers can look like. With our products, we support people who desire to discover new things.  

  Alongside the Tour, the contract includes events such as the Paris–Roubaix spring classic, made famous by its challenging sections on rough cobbles. Do the organisers require specially modified cars in such cases?

  No, they don’t. It is a testament to how resilient our cars are. Apart from the director’s car, they are always production cars.

  Are other carmakers trying to push Škoda out of this attractive position?

  The emergence of new carmakers and changes in the strategies of existing ones certainly bring about their need to make themselves more visible. I’m convinced that other companies would also like to be the general partner of the Tour de France. However, we consider our partnership with the organisers to be very strong, proven over two decades, and we’re not going to give it up.

  The Tour emphasises respect for the environment, and riders are fined for littering outside designated areas. Do you feel this is consistent with Škoda Auto’s approach?

  Sustainability is one of the pillars of our corporate strategy, and this also applies to sponsorship. We’re increasingly trying to electrify fleets for the races themselves, and we will continue the trend. Sustainability is addressed in all areas, even in promotional items, where individual products are delivered without packaging.

  Tip
  

  The interview with Martin Jahn was conducted for the We Love Cycling website, where you can also find the full version.

• GreenFuture / greenfuture-india

  GreenFuture

  Commitment to Protecting the Planet 

  Celebration of World Environment Day in India  

  Škoda Auto Volkswagen India Private Limited (SAVWIPL) celebrated World Environment Day with a week-long celebration that highlighted its efforts to reclaim land and increase drought resilience, along with educating employees about environmental protection at its two Indian plants.

  The celebrations featured activities that underscored the importance of environmental conservation and sustainable practices. These activities included a quiz and poster-making competition held by SAVWIPL at both plants, which tested the employees’ environmental knowledge. As part of the celebrations, there were also discussions about environmental issues, enabling active participation by all employees.

  In India, all managers and employee representatives took an oath to promote a green and sustainable future.

  Excursions and sub-activities

  The Pune plant is dedicated to minimising its environmental footprint and fostering sustainability across all aspects of its production activities. To this end, it has established an Eco Park featuring a butterfly and bee garden with bee hives, bird houses and a beetle bank. The celebration of World Environment Day included a visit to this park. In addition, employees engaged in tree planting around the plant to aid in land restoration and combat climate change, and they participated in desilting a pond near the town of Shirur. In addition, they could attend training sessions with external experts invited by company management, who discussed ecological ideas related to air and water protection. Shafqat Kazmi, responsible for energy and water sustainability at SAVWIPL, prepared a lecture at the ITI Girls’ Institute in Pune’s Aundh district about the impact of human activity on the environment and the importance of sustainable practices in daily life.

  1,089 

  This number represents the tree saplings distributed to employees in India to foster a sense of responsibility and individual contribution to a green and sustainable future.

  201

  At the Pune plant, 36 participants from seven departments engaged in a motivational competition. Of the 201 quiz participants, 39 answered all the questions correctly. 

  60

  More than 60 employees visited the Eco Park near the Pune plant to celebrate World Environment Day.

  Similar initiatives were carried out at the Chhatrapati Sambhajinagar (formerly Aurangabad) plant. Here, the commitment to reducing the ecological footprint and promoting sustainability extends through all operations. The management distributed a total of 1,089 saplings to employees so that everyone had the opportunity to plant one around the plant.

• GreenFuture / greenfuture-appealing-programme

  GreenFuture

  Appealing programme for students
  

  How does a bottle made in Germany end up in the remote wilderness of the Arctic Circle? Students and teachers from Dr. Josef Pekař Secondary School in Mladá Boleslav explored this and other questions at an educational event held at the Škoda Museum as part of the GreenFuture strategy. The event, held in the L&K screening room for 300 participants, was moderated by Jakub Šanda, who oversees sustainability strategy – methodology in the GSC – Corporate strategy & regional strategy department. The session began with an interactive quiz about the plastics and microplastics around us. From its results, it was evident that students are well aware of microplastics issues and are actively trying to eliminate their use of single-use plastic products to minimise plastic waste. 

  This was followed by a screening of the documentary North Stream by Steffen Krones, which won the Audience Award at the One World Festival. The film tracks plastic waste from continental Europe to the cliffs of the Norwegian archipelago of Lofoten. What was originally a solo venture has evolved into acollaborative scientific project with engineers, oceanographers and the public. Breathtaking shots of the dramatic Norwegian countryside and scenes showing the team’s excitement at tracking the special buoys are interspersed with shocking images of plastic waste invading pristine natural landscapes. Through this programme, students learned how plastics can travel vast distances and contaminate the entire planet.

• Innovation showcase

  InnoDay 2024, Škoda Auto’s premier corporate event dedicated to presenting successful innovative projects, drew 3,500 visitors to the Škoda Museum on 12 and 13 June. Attendees had the unique opportunity to explore over 30 internal innovative and digital projects. The rich programme included workshops, seminars, lectures and even exhibitions focused on artificial intelligence.

  Innovation Showcase at InnoDay 2024

  Innovation days this year attracted 3,500 visitors who had the unique opportunity to experience the latest innovations not only from Škoda Auto but also from colleagues at Škoda Auto Volkswagen India Private Limited, Group Innovation, Group Services and Škoda X.

  Event
  

  More than three dozen internal innovation and digital projects – including workshops, seminars, lectures and even an exhibition focused on artificial intelligence – were featured. In addition, there were test drives of the Enyaq, Superb and Kodiaq, a competition to borrow a Škoda for the weekend and a full-day live stream with interviews and reports. On 12 and 13 June, the Škoda Museum hosted this year’s innovation days, where the organising InnoTeam once again prepared a busy programme.

  This year’s InnoDay 2024 served as a great networking opportunity, sparking several new collaborations between different departments and partners.
  

  However, the main objective of Škoda Auto’s largest corporate event, which focused on presenting successful innovative projects, remained unchanged: to promote innovative corporate culture, inspire and enhance employees’ creative thinking, showcase innovations and teach the employees something new.  

  Interactive marketplace

  The centrepiece of the event was a marketplace in the L&K hall with 32 booths showcasing innovations across the carmaker. The highly interactive format of the booths allowed visitors to directly engage with new technologies. For example, at the Škodaverse booth, visitors could chat with AI Avatar Laurin and explore the future of the Internet through immersive experiences and new technologies and by empowering communities. The Lemovka (Edging) booth used VR to demonstrate a training tool for the function and control of the edging device with an emphasis on interactivity and active user participation. AI@Škoda focused on three selected applications of artificial intelligence, including the Smart search project. For more information about the exhibited projects, as well as the event’s after-movie, please visit the IdeaSpace app on Škoda Space.

  3,500

  This is how many interested employees visited this year’s two-day event at the Škoda Museum in person.

  13,000

  The event’s reach extended further, with over 13,000 users having viewed the 12 June live stream to date.

  Lectures, workshops and test drives

  Over two days, 28 lectures and workshops were conducted, providing insights into current technology trends and innovation projects. Highlights included GPT-4o News, which offered practical tips on using this new artificial intelligence language model, and the Gen AI – Prompting workshop, which focused on using ŠkodaGPT in everyday tasks. Another interesting event was the demonstration of the Tour de France In-Car Streaming, which refers to streaming the famous cycling race via a web app in the car. Recordings of these lectures are available in the Medifiles on Škoda Space.

  Visitors were also treated to test drives in the latest Škoda models, with over 100 employees participating. They were able to get behind the wheel of the Enyaq electric car, as well as the latest generations of the Kodiaq and the Superb Combi.

  Competition Expo tent

  New this year was a competitive outdoor Expo tent in the parking lot in front of the Škoda Museum, which focused on the application of AI in everyday life. Here, participants could compete to borrow a Škoda car for the weekend through simple mini-games designed by interns. These games included an AI image generator that allowed them to create their dream car, as well as the recognition of deep fake faces (fake digital content – ed.) created by AI. Visitors also learned how much AI can simplify tasks like learning, travelling or sorting through holiday photos and what to look out for when using AI.

  Thus, InnoDay 2024 reaffirmed that the carmaker is at the forefront of innovation and technology. It brought inspiration and motivation for further development not only within Škoda Auto but across the entire automotive industry.

  Tip
  

  Live stream

  If you missed the event, you can still watch the live stream on Škoda Space. At its peak, the stream was watched by over 2,000 Škoda employees, and it has since attracted more than 13,000 users in total. The broadcast featured interviews with exhibitors and visitors.

• The world of artificial intelligence

  In June, Škoda Academy hosted the AI Open Day 2024 conference, which showed 320 Škoda Auto employees that artificial intelligence is no longer just a thing of the future but an integral part of life. This educational event introduced a new format that combined three forms of personal development and information exchange: lectures, workshops and a marketplace with real-life examples.

  The Door to the World of Artificial Intelligence

  AI Open Day 2024: The Škoda Academy hosted a conference in June demonstrating that every Škoda employee holds the key to fully leveraging artificial intelligence.

  The AI Open Day was themed Touch the Transformation, allowing employees to experience the digital transformation first-hand.

  Event
  

  This unique event made 320 Škoda Auto employees realise that artificial intelligence is no longer just a future concept but has become an integral part of modern life. The conference introduced a new educational format that combined three forms of personal development and information sharing: lectures, workshops and a marketplace featuring various booths with practical examples. The AI Open Day 2024 emphasised the strategic importance of continually developing digital competencies and taking responsibility for lifelong learning in new trends and technologies.

  The event attracted several leading experts from companies such as Microsoft, Google, Amazon Web Services and McKinsey, who shared stories of successful AI applications in practice and gave employees a unique opportunity to gain insight into the latest trends and applications of AI. Tomáš Kubica from Microsoft presented examples of how generative AI is used in the real world and showed everyone how OpenAI collaborates with real users. For those curious about the hype surrounding Gen AI and its implications for the automotive industry, Bruno Pistor from Amazon Web Services provided real-world examples of AI in the automotive industry and manufacturing. Google explored how AI tools are transforming the workplace and can enhance productivity and creativity across Google Workspace and Google Cloud apps. Another guest, Filip Dřímalka, an innovator and visionary in the AI field, captivated the audience not only with an overview of technological innovations but also with his emphasis that adopting AI is all about people and their approach to change.

  A significant part of the programme consisted of contributions from Škoda Auto experts, including members of the Board of Directors and top management. They discussed how the carmaker is advancing in the field of artificial intelligence and the steps being taken to integrate it into its processes. The event also showcased a marketplace full of practical demonstrations. Employees explored AI’s functionality and capabilities at 17 interactive stations. 

  The whole event opened the door to the world of AI, highlighting the importance of continuous learning and adaptation to new technologies. It also demonstrated that everyone holds the key to harnessing AI – all it requires is a willingness to continuously educate yourself, such as using the company’s learning platform, Degreed (see Tip).

  Tip
  

  For those unable to attend the event, a recording of the conference is available on the Degreed learning platform. This resource offers a wide range of materials, including the popular Meet AI@Škoda webinars and AI expert shops. All content, including the marketplace introduction, can be found in the relevant section on Škoda Space. And if you wish to know the latest interesting facts from the world of AI in the carmaker, you can join the AI@Škoda Auto community.
  

  AI Open Day through the eyes of Škoda employees

  For us as organizers of AI Open Day, the most difficult thing was to determine how deep to go in the topic to reach and satisfy a wide range of visitors. We wanted to motivate those who are just gathering the courage to use AI, as well as push forward colleagues who have already jumped on the bandwagon. We're very pleased to say, based on the overwhelming interest and enthusiastic feedback, that it was a success! Thanks for being there with us!

  Lucie Ferklová

  IT Trainings specialist and AI Open Day Project Coordinator

  SEA/1 – New media / Language training
  

  I am very pleased that we are focusing so intensively on the topic of artificial intelligence in our company. The AI Open Day was well balanced in terms of technical and practical parts. I was interested in the combination of lectures and workshops. Personally, I am very interested in the topic of AI, but I am still facing the limits of my social bubble and I find that there are colleagues among us for whom this topic is still new. That's why it's important to discuss the potential benefits and risks of AI in exactly the way that we did at this year's AI Open Day.

  Štěpánka El Amouri

  Data Domain Manager Finance

  F – Finance, IT and Legal affairs
  

  I would mainly underline that the company correctly identified the trend and the need to address a topic like AI, great organization and accessibility for all employees. I find the interesting introduction, the explanation of the topic and the appropriate choice of speakers with a variety of practical examples as well as the workshops where we could look at greater detail or try creating prompts to be beneficial. As well as discussions with expert departments already working with AI tools. I believe that Škoda Auto will continue to follow this trend and support the practical use of AI.

  Vratislav Kratochvíl 

  Coordinator

  EE/13 – Launch support and Versionsmanagement
  

  AI Open Day 2024 was a great opportunity for me to learn about the latest trends in AI. I was particularly excited about the use of ChatGPT in our vehicles. Not only is it a fantastic technological innovation, but it's also extremely practical. I often get questions from my kids during my travels that I don't know the answer to, and this way I can ask them quickly and in a fun way. I also met many colleagues at the event who I had only known virtually through MS Teams. Meeting in person makes it much easier for us to collaborate further, for example on AI projects. Thank you for the opportunity to attend this inspiring event.

  Roman Čejka

  Expert coordinator field data quality analysis

  GQG/1 – Customer data analytics
  

  As a big fan of AI and its potential for our daily work, thanks to the AI Open Day I had the opportunity to connect with other colleagues with the same interest and talk about the already running projects that my colleagues and I can join. I also appreciated the very open discussion about overcoming obstacles on the road to greater involvement of AI in our work. It's going to be a big challenge for all of us, but I think everyone is aware that this trend is changing the world and our business needs to change with it. Fortunately, even at the AI Open Day, it became clear that there are plenty of people at all levels who are passionate about this topic and want to push it forward.

  Petr Kabelka

  Expert Coordinator Connectivity Services

  VX2 – Online Customer Journey
  

   

• From-the-world / Well-travelled exhibit

  Well-travelled exhibit
  

  Holger Peters, Board Member for Finance, IT and Legal affairs, was present at the handover of the Enyaq, driven by the Dutch travellers around Africa.

  From the world
  

  Renske Cox and Maarten van Pel have been on the road for more than a year, since November 2022. Starting from their home country, the Netherlands, they set off for Africa, which they circled, covering 33,360 km in the process. Throughout their travels, the Enyaq 80 rear-wheel drive car proved to be a reliable companion. At the end of June, they donated the car to the Škoda Museum’s collection, where it will be on display until 30 September. The travellers also took possession of a new Enyaq 85x Laurin & Klement.

  The aim of Cox and Van Pel was to prove that adventure travel can be sustainable and to inspire others to embrace similar endeavours. Sustainability does not have to be an obligation; it can be fun. “We chose the Enyaq because it’s a regular family car, which makes our expedition more relatable to others. Plus, it’s economical and spacious enough to fit everything we need,” explained Cox.

  They made only essential modifications for their expedition. These included rebuilding the rear to increase storage space, adding a tent extension on the roof and switching to all-terrain tyres. They also included a solar charging kit with 60 m2 of folding panels. 

  “It’s great that our electric car has performed so well in such challenging conditions. Renske and Maarten are clear proof that the Škoda brand appeals to everyday explorers, active users with a desire to explore,” said Holger Peters, Board Member for Finance, IT and Legal affairs, at the handover ceremony. “Their ingenuity and determination exemplify that following your dreams can overcome any obstacle. By displaying the car at the Škoda Museum, we hope to preserve this legacy.” 

  A short video summarising the Enyaq’s journey 

  

• Model / skoda-elroq – fotogalerie

  OK

  The Elroq in special camouflage was first presented in Amsterdam.

  In the Netherlands, the car not only posed, but was also driven by journalists. 

  One striking new feature has already been revealed - the Škoda lettering on the bonnet instead of the winged arrow.
  

  The rear of the car is more familiar, with the lights having a classic C profile.

  The compact SUV will offer a long range and fast charging at the same time.

  After the roads of the Netherlands, the camouflaged cars headed to the south of France, where they showed off their skills during the final stage of the Tour de France. 

  The picturesque seaside town of Villefranche-sur-Mer also provided the backdrop for images of the new car.

• Akce / innoday-2024 – fotogalerie

  OK

  Florian Weymar, Head of GQ – Quality Management, and Maren Gräf, Board Member for People & Culture, were present to witness the demonstrations at InnoDay 2024.

  The marketplace in the L&K hall featured 32 booths...

  ... showcasing innovations across the entire carmaker.

  The organising InnoTeam once again prepared a highly engaging innovation programme for the Škoda employees.

  The individual Marketplace stations tried to interact with the participants as much as possible.

  They could, for example, chat with the AI Avatar Laurin at the Škodaverse stand...

  ... or try out the possibilities of virtual reality.

  However, they also learned about innovations that work in Production and Logistics.

  Then, at the outdoor Expo tent, they were able to test drive an Enyaq car.

• GreenFuture / greenfuture-indie – fotogalerie

  OK

  Pune plant employees desilting a pond.

  A visit to the Eco Park.

  Employees testing their environmental knowledge in a quiz.

• Pravidla soutěže

  Pravidla soutěže ve ŠKODA Mobilu

  1. Pořadatel Soutěže

  Společnost Škoda Auto a.s., se sídlem tř. Václava Klementa 869, Mladá Boleslav II, 293 01 Mladá Boleslav, IČO: 00177041, zapsaná v obchodním rejstříku vedeném Městským soudem v Praze pod sp. zn. B 332 (dále jen „Pořadatel“), pořádá tuto čtenářskou soutěž (dále jen „Soutěž“), jejíž postup a podmínky upravují tato pravidla (dále jen „Pravidla“).

  2. Doba trvání soutěže

  Soutěž probíhá v době od 7. 6. do 21. 6. 2024 (dále jen „Doba soutěže“).

  3. Soutěžící

  Soutěže se může účastnit každý čtenář zaměstnaneckých novin Škoda Mobil, který v Době soutěže vyplní kvíz a své odpovědi zašle na e-mailovou adresu skoda.mobil@skoda-auto.cz (dále jen „Soutěžící“). Soutěžící se zavazuje uvádět v soutěžní registraci pouze pravdivé údaje.

  Soutěžící mladší 18 let se mohou Soutěže zúčastnit pouze se souhlasem svého zákonného zástupce, který je povinen se na žádost Pořadateli prokázat.

  Ze Soutěže jsou vyloučeni zaměstnanci útvaru GKU jako organizátora soutěže a osoby těmto osobám blízké podle § 22 zákona č. 89/2012 Sb., občanský zákoník, ve znění pozdějších předpisů.

  4. Princip Soutěže

  Úkolem soutěžícího je zaslat správné znění kvízu, který Pořadatel zveřejní v tištěné verzi zaměstnaneckých novin Škoda Mobil (vydání 6/2024), nebo v online verzi novin téhož vydání na webové adrese www.skodamobil.cz. Zodpovězením otázek se rozumí odeslání správných odpovědí na kvíz na e-mailovou adresu skoda.mobil@skoda-auto.cz. Každý soutěžící může odeslat své odpovědi za Dobu soutěže jen jednou. Ze správných odpovědí budou vylosováni 3 výherci (dále jen „Výherce“).

  5. Výhra v Soutěži

  Výhrou je následující cena:

  3x balíčky reklamních předmětů Škoda.
  

  6. Kontaktování Výherce a podmínky čerpání výhry

  Pořadatel bude Výherce informovat o výhře zejména telefonicky/písemně na kontaktní telefonní číslo / e-mailovou adresu, které Soutěžící uvedl v e-mailu se svými odpověďmi, a to nejpozději do 14 dnů od ukončení Soutěže. S Výhercem se Pořadatel následně dohodne na způsobu předání Výhry. Standardní způsob předání výhry je osobní předání. Podmínkou předání výhry je podpis předávacího protokolu nebo potvrzení o převzetí ze strany Výherce.

  Výhru není možné alternativně vyplatit v hotovosti ani v jiném plnění. Výhra není soudně vymahatelná. Poskytovatelem výhry je Pořadatel. Pořadatel nenese žádnou odpovědnost za jakákoliv rizika a závazky související s užíváním výhry. Pořadatel si rovněž vyhrazuje právo výměny výhry za výhru, která je odpovídající náhradou.

  V případě, že Výherce výhru nepřevezme osobně ve sjednaném termínu, ztrácí na výhru nárok a výhra propadne, aniž by Výherci vznikl nárok na jakoukoliv kompenzaci ze strany Pořadatele.

  7. Pravidla ochrany osobních údajů (v souladu s GDPR 2016/679)

  Vyplněním kvízu a vyluštěním osmisměrky a zasláním odpovědí na výše uvedenou e-mailovou adresu Soutěžící vědomě a dobrovolně souhlasí s Pravidly soutěže (viz tento dokument), což znamená:

  – zařazení do soutěže a příslušné evidence Soutěžících;

  – zasílání informačních e-mailů týkajících se této Soutěže;

  – případné zveřejnění jeho osobních údajů v rozsahu jméno a příjmení na výherní listině.

  Osobní údaje budou uchovávány pouze pro potřebu Soutěže a nebudou využívány k marketingovým účelům.

  Osobní údaje se zpracovávají po dobu od jejich poskytnutí v rámci Soutěže až do vyhlášení výsledků Soutěže, maximálně však na 1 rok od jejich poskytnutí. Osobní údaje jsou od Soutěžícího získávány na základě pravdivě vyplněného registračního e‑mailu (e-mail se správnými odpověďmi zaslaný na skoda.mobil@skoda-auto.cz). Osobní údaje Soutěžícího budou zpracovány ve výše uvedeném rozsahu v elektronické databázi správce osobních údajů, popř. zpracovatelem, se kterým správce osobních údajů (Pořadatel) uzavře příslušnou smlouvu.

  Požádá-li Soutěžící o informaci o zpracování svých osobních údajů, je mu správce a případně i zpracovatel povinen tuto informaci bez zbytečného odkladu předat. Každý Soutěžící, který zjistí nebo se domnívá, že správce provádí zpracování jeho osobních údajů, které je v rozporu s ochranou soukromého a osobního života Soutěžícího nebo v rozporu se zákonem, může požádat správce o vysvětlení nebo požadovat, aby správce odstranil takto vzniklý stav. Soutěžící má právo (omezení zpracování, oprava osobních údajů, doplnění nebo likvidace osobních údajů, podání stížnosti) se obracet na správce na: DPoffice@skoda-auto.cz.

  Kontakty:

  Pověřenec pro ochranu osobních údajů ve ŠKODA AUTO: DPO@skoda-auto.cz

  Úřad pro ochranu osobních údajů: www.uoou.cz.

  8. Ostatní ustanovení

  Pořadatel neodpovídá za přímé či nepřímé škody v souvislosti s účastí v Soutěži. Nebezpečí škody na výhře přechází na Výherce okamžikem předání výhry Výherci. Pořadatel není odpovědný za jakékoli technické problémy vzniklé při přenosu dat elektronickými prostředky.

  Pořadatel si vyhrazuje právo bez udání důvodu vyloučit Soutěžícího, jehož chování či jednání vykazuje známky nekalého či podvodného jednání. Osoby nesplňující podmínky účasti v Soutěži nebo jednající v rozporu s Pravidly Soutěže nebudou do Soutěže zařazeny. I pokud taková osoba splní některé podmínky pro získání výhry, např. v důsledku nepravdivých informací, které poskytla, nestává se Výhercem a nemá nárok na výhru. Výhra bude v takovém případě předána dalšímu Soutěžícímu v pořadí. Soutěžící bude vyloučen v případě, že Pořadatel zjistí nebo bude mít oprávněné podezření na spáchání podvodného nebo nekalého jednání ze strany některého ze Soutěžících či jiné osoby, která dopomohla danému Soutěžícímu k získání Výhry.

  Pořadatel si vyhrazuje právo i bez uvedení důvodů Dobu soutěže zkrátit, Soutěž přerušit nebo zrušit či změnit její Pravidla, a to i bez udělení výhry a bez poskytnutí náhrad. Pořadatel si rovněž vyhrazuje právo nahradit ohlášenou výhru předmětem podobného typu a odpovídající hodnoty a upravit podmínky předání výhry v případě, že výhra nebude poskytnuta způsobem umožňujícím předání výhry vítězům v souladu s těmito Pravidly.

  Pořadatel má právo konečného rozhodnutí ve všech záležitostech Soutěže včetně rozhodnutí o neudělení výhry v Soutěži a také si vyhrazuje právo konečného posouzení splnění či nesplnění podmínek stanovených pro získání výhry v Soutěži. Výhru nezískají ti Soutěžící, kteří nesplní byť jen okrajově či částečně stanovené podmínky pro získání výhry. Pořadatel tímto nepřebírá vůči Soutěžícím žádné jiné závazky, a tito nemají nárok na jakákoliv jiná plnění ze strany Pořadatele než uvedená v těchto Pravidlech.

  V případě, že dojde ke změnám podmínek a Pravidel Soutěže, bude toto učiněno písemně ve formě aktualizace těchto Pravidel. Aktuální verze těchto Pravidel je v plném znění dostupná na www.skodamobil.cz. Soutěžící nemá právo na náhradu nákladů spojených s účastí v Soutěži, a to ani v případě změny těchto Pravidel.

  Tato Pravidla jsou platná a účinná ode dne 7. 6. 2024.

• Akce / ai-open-day-2024 – fotogalerie

  OK

  The AI Open Day was themed Touch the Transformation, allowing employees to experience the digital transformation first-hand.

  The AI Open Day event was organised by Škoda Academy and featured presentations by members of Škoda Auto's management and top management.

  Filip Dřímalka, an innovator and visionary in the world of AI, impressed in his lecture with an overview of technological innovations.

  Examples of the use of generative AI in the real world were presented by Tomáš Kubica from Microsoft.

  Google presented how AI tools are transforming the workplace and can increase employee productivity and creativity.

  Bruno Pistore from Amazon Web Services showed real-world examples of AI in automotive and manufacturing.

• Téma / tour-de-france – fotogalerie

  OK

  Škoda cars were seen everywhere at the Tour de France. Of course, they couldn't be absent from the race partners' caravan, which gets the fans fired up before the peloton passes.

  The challenge of this year's race was a stage through a series of gravel sections. The Škoda cars stood up to it.

  Alongside the Enyaq, this time the race director sat in the new Superb Combi iV.

  The crowds of fans all along the route are part and parcel of the Tour de France...

  ... as well as the famous climbs. In the Pyrenees, the cyclists crossed the Tourmalet Pass.

  And in the Alps, they climbed up to 2,802 metres above sea level on the Cime de la Bonette.

  The artificial alpine lake Serre-Ponçon offered beautiful views.

  The peloton whizzed through the Occitan vineyards around Montpellier.

  In the final time trial, the all-new Elroq model was driven around the Monte-Carlo track.

  And the finishing ceremony also had a distinctive Škoda footprint. The trophies from Škoda Design were presented to the winners by the CEO Klaus Zellmer.

  The carmaker traditionally sent a service team to take care of the Škoda cars.

  The mechanics made sure that not a scratch was visible on the cars.

  You can also print the director's Škoda cars yourself if you have a 3D printer.

• Inovace / software-vrut-2-0 – fotogalerie

  Jízdní simulátor speciálu Škoda 1100 OHC Coupé kromě obrazovky doplnila sedačky s volantem a pedály.

  VRUT 2.0 má velmi široké využití a integruje virtuální realitu do každodenní praxe. Skvěle se hodí třeba k tréninku zaměstnanců.

  Předností řešení VRUT 2.0 je opravdu vysoce kvalitní vizualizace.

• Výročí – fotogalerie

  Vzácný dvanáctiválec L&K Lorraine-Dietrich 450 z roku 1926 zapůjčený ze sbírky Národního technického muzea v Praze mohou obdivovat návštěvníci mladoboleslavského Škoda Muzea.

  Výroba jednoho z nejlepších leteckých motorů své doby, L&K Lorraine-Dietrich 450, probíhala v Mladé Boleslavi.

  První série motorů objednaná roku 1926 přímo ministerstvem národní obrany čítala 50 kusů.

  Kvalitní letecké motory vyráběné v Mladé Boleslavi se uplatnily v tuzemských letounech Letov Š-12 a ŠB-16.

• VZOR – fotogalerie

  Studie VISION 7S představuje sedmimístné elektrické SUV s řadou neotřelých řešení.

  V říjnu vyrazil částečně funkční model vozu nejprve do Anglie, k vidění byl v Londýně u Tower Bridge a následně si ho na vlastní kůži vyzkoušeli novináři v Peterborough.

  Následovala také novinářská prezentace studie ve španělském přímořském letovisku Marbella.

  Kola mají průměr 22" a aerodynamické ráfky jsou téměř zcela uzavřené.

  Studie vozu VISION 7S zaujme jak celkovým vzhledem, tak řadou netradičních detailů.

  Interiéru dominuje velká otočná obrazovka s úhlopříčkou 14,6".

  Při ukázce vozu řada novinářů oceňovala jednoduché mechanické ovládání některých základních funkcí.

  Spíše designérskou libůstkou studie je oválný volant. Že by v běžných řadových vozech nahradil klasické kulaté totiž není příliš pravděpodobné.

  Co by to bylo za vůz ŠKODA bez Simply Clever prvků? V případě vozu VISION 7S jde například o magnetické úchyty na mobilní telefon.

  Studie vozu zdůrazňuje přístup ŠKODA AUTO k udržitelnosti. Podlaha a zavazadlový prostor jsou tak celé vyrobeny z materiálu z recyklovaných pneumatik.

• Motorsport / oliver-solberg – fotogalerie

  Vyzkoušet si speciál Fabia WRC vyrazil do Sosnové Oliver Solberg se svým otcem Peterem, mistrem světa z roku 2003.

  Hlavně s respektem, nabádal Peter Solberg před jízdou svého syna.

  Ten si pátek za volantem více než 20 let starého speciálu vyloženě užíval.

  Stejně tak ho později bavil i nový model Octavia RS.

  Bral bych ho za služební vůz, hlásil po testovací jízdě Oliver Solberg.

• Výsledky – fotogalerie

  Upřímně děkuji všem škodovákům, našim prodejcům a obchodním partnerům po celém světě za jejich vytrvalé úsilí. Jsou to oni, kdo umožnili dosáhnout takového výsledku za náročných podmínek a v rychle se měnícím tržním prostředí.
  

  Klaus Zellmer 

  Předseda představenstva

  V roce 2023 jsme dosáhli skvělých prodejních čísel s modelem Enyaq, který obsadil čtvrtou příčku mezi plně elektrickými vozidly v celé Evropě. Na našem největším trhu, v Německu, skončil dokonce třetí a v České republice i na Slovensku byl vůbec nejprodávanějším elektromobilem. 

  Martin Jahn

  Člen představenstva za oblast Prodeje a marketingu

  Naše hospodářské výsledky jsou důkazem toho, že úsporný program Next Level Efficiency+ a přijatá opatření mají požadovaný přínos. Takto posíleni pokračujeme v transformaci a investicích do elektromobility a digitalizace i přes volatilní trh a nejistotu v oblasti geopolitické situace.

  Holger Peters

  Člen představenstva za oblast Financí, IT a právních záležitostí

• Motorsport / dominik-stritesky – fotogalerie

  Jíž po jednapadesáté se v Mladé Boleslavi a okolí uskutečnila Bohemia Rally.

  Loňské vítězství zde zopakoval mladý jezdec Dominik Stříteský z Auto Podbabská Škoda MOL Teamu.

  Mistrovství světa nejprve zamířilo do Polska, kde si Oliver Solberg dojel po stíhací jízdě pro druhé místo.

  Svého nejlepšího výsledku ve WRC2 tu se třetím místem dosáhl Estonec Robert Virves.

  Pro Olivera Solberga byla ještě vydařenější Lotyšská rally, ve které zvítězil a posunul se i do čela průběžného hodnocení šampionátu.

  Armin Kremer jedoucí ve voze s dcerou Ellou přidal v Lotyšsku už své čtvrté letošní vítězství v kategorii WRC Masters Cup pro jezdce nad 50 let.

• Ze světa / zcestovaly-exponat – fotogalerie

  The handover of the Enyaq from Dutch travellers Maarten van Pel and Renske Cox was attended by Holger Peters, Board Member for Finance, IT and Legal affairs. 
  

  The production car underwent only basic expedition modifications before the trip around Africa. For example, the travellers fitted it with off-road tyres.

  They also fitted it with 60 m2 of fold-out solar panels. Solar power then provided more than half of the car's charging. 
  

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