Cycling / Tour de France
To Paris with ŠKODA cars behind the back
The most famous cycling race in the world once again offered a spectacular show, and ŠKODA AUTO was there
asterful victory defence of the Slovenian cyclist, Tadej Pogačar, breath-taking climbs to the legendary Tourmalet or Mont Ventoux peaks and the stunning comeback of the legendary sprinter Mark Cavendish, who won the winning green jersey supported by the ŠKODA brand in the scoring competition. The Tour de France once again brought great entertainment to cycling fans, and the Czech carmaker was very visible. It is the general partner of the race for the 18th time and, just like last year, it provided the organisers with a specially modified fully electric ENYAQ iV car. As the director’s car, the so-called Red Car, it accompanied the peloton to the finish of the last stage on the Champs-Élysées in Paris. In total, it served in this way in 15 of the 21 stages, and it was replaced by the SUPERB iV plug-in hybrid in the remaining ones.
cars were provided by ŠKODA AUTO to the organisers and the management of the Tour de France race.
kilometres were covered by this fleet throughout the race.
Trophy with pure energy motifs
In addition, ŠKODA AUTO also took care of the winner’s prize. The trophy made of crystal glass was again designed by Peter Olah, Head of EDI – Interior Design, Colour and Trim. This year, its design was inspired by the motifs of nature, ecology and clean energy. The crystal is decorated with symbolic blades of grass that wind upward along the 60-centimetre trophy made by the Lasvit glass company from Nový Bor.
Tribute to legends
Many Czech cycling personalities were not allowed to participate in the Tour de France in the past. This year, ŠKODA AUTO invited three of them to the famous race as guests as part of the You Belong to the Tour campaign! The trio included Jan Smolík, who in 1964 became the youngest winner of the Peace Race. The sprinter Antonín Bartoníček also shone at the largest race of the Eastern bloc by winning six stages; however, he also dominated the Around England and Around Scotland races. The pair was then joined by Jiří Škoda, who in 1984 won the prize for the best amateur cyclist in the world and also has a bronze medal from the team race at the 1980 Olympics. ED