Guests from Vietnam discover the Škoda brand
The carmaker invited Vietnamese journalists and influencers to explore Škoda Auto’s modern development and production, as well as its rich history. In addition to the Mladá Boleslav plant, the guests visited dealerships and attended the Škoda Classic Days event at Loučeň Castle. They also saw Czech landmarks such as Prague Castle, Charles Bridge and the Astronomical Clock.
Experiences and Insights for Guests from Vietnam
Prague Castle and other monuments, along with Škoda cars, are undoubtedly among the Czech Republic’s treasures. These were the highlights of the programme for a group of journalists, influencers and other experts who arrived in the Czech Republic in the week of 6–10 October at Škoda Auto’s invitation.
The Mladá Boleslav–based brand has been establishing itself in the fast-growing Vietnamese market for three years now, and this year, in cooperation with its partner Thanh Cong Group, it began local assembly of the Kushaq and Slavia models. The goal was to introduce the guests to the carmaker’s history, its modern production facilities and Czech cultural heritage. This makes it possible to introduce the Škoda brand to people in Vietnam and build awareness of its products and values.
The guests were welcomed by the carmaker’s senior management as well. “I believe I’m not being immodest when I say that the Škoda brand is one of the jewels of the Czech Republic and brings pride to its country around the world,” said Martin Jahn, Board Member for Sales and Marketing, at the meeting. He emphasized the exceptionally good cooperation that Škoda Auto has established with Vietnam. It builds on the long-term relationships that the Czech Republic maintains with this country and its people. “We’ve become one of the three best-selling brands in Europe thanks to our diverse range of products that meet our customer needs, thanks to our cutting-edge technology and quality, and thanks to our favourable prices. I believe this will enable us to reach customers in markets like Vietnam,” added Jahn.
On the first day after their arrival, the Vietnamese delegation met with Board Members Klaus Zellmer (CEO), Andreas Dick (Production and Logistics), Martin Jahn (Sales and Marketing) and Johannes Neft (Technical Development). They held discussions about Škoda Auto, its history, its presence on the Vietnamese market and other topics.
On the second day, the guests headed to the carmaker’s heart in Mladá Boleslav. They learned about the company’s 130-year history during a tour of the Škoda Museum. In the production facility, they admired the flexibility of the M13 production line, which alternates between electric cars and combustion engine cars. They also visited the M6 line, which enables fully automated production of high-voltage batteries. This was followed by a presentation on Škoda vehicle design in Bezděčín, where concepts for future cars, such as the Vision O and the compact Epiq, were on display.
The journalists and influencers arrived also at the Loučeň Castle, where the Škoda Classic Days event took place. They could take a ride in historic cars such as the 1939 Superb OHV or even the 1906 Voiturette A.
In addition to visiting the factory and seeing Škoda’s production facilities, guests also had the opportunity to explore Prague. They visited attractions such as Charles Bridge, the Old Town Astronomical Clock, and Prague Castle, where they admired St. Vitus, Wenceslas, and Adalbert Cathedral. In addition, the guests enjoyed an attractive view of the capital and its sights from the deck of a boat cruising along the Vltava River.
No programme would be complete without test drives of Škoda cars. The guests got behind the wheel of the new Enyaq and Elroq electric models and took to the roads around Mladá Boleslav.
Before flying home, the journalists from Vietnam also visited Prague’s Auto Podbabská dealership, where they learned about the sustainable Green Retail showroom concept and saw Škoda’s sales approach and philosophy in practice.
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