Škoda Challenge
From Around the World
Škoda Challenge with record participation
Representatives from 30 markets took part in this year’s international final of the 14th annual Škoda Challenge competition in Vienna. The competitors completed 59 theoretical and practical challenges divided into 10 categories. In addition to the classic disciplines, this year’s competition also offered new features, such as virtual car painting and working with artificial intelligence. These innovations brought new challenges and showed the direction in which the automotive industry is heading. The Škoda Challenge 2025 international finals were not only a competition but also an opportunity to exchange experiences and strengthen global cooperation.
After-sales services elevating digitisation
The VA – After Sales department has taken two steps to expand its digital presence. The first step was the launch of the very first online shop in a foreign market operated directly by the Škoda brand. Since April this year, it has been available to customers in Poland at eshop.skoda‑auto.com/pl_PL/ , who can now easily purchase original accessories and other products, such as bicycles, realistic car models and clothing. This initiative helps the carmaker to deepen relationships with customers and strengthen brand awareness in the Polish market. In September, Škoda Auto also launched an online shop for the Volkswagen brand in Poland at www.sklep‑vw.pl. The successful debut of both platforms could serve as a model for expansion into other markets.
Accessories and equipment in one place
Another milestone in the digital presentation of products and services is Škoda Auto’s new global online after‑sales service catalogue, launched on 15 September. It offers customers worldwide easy access to an extensive portfolio of original Škoda accessories and lifestyle products. Visitors can browse by model, category or keywords and download instructions for many items. The catalogue is available at catalog.skoda‑auto.com/eu/.