Ze světa / vietnam-motor-show
Vietnam Discovers the Škoda Brand
The Czech carmaker’s display garnered a lot of attention at the Vietnam Motor Show in Ho Chi Minh City.
From the world
Škoda Auto has been present on the Vietnamese market for more than a year, with the launch of local car production on the horizon. In October, the brand bolstered its local presence by participating in the Vietnam Motor Show in Ho Chi Minh City, a bustling metropolis of 10 million people in the south of the country. Around 300,000 attendees were at the event, and thanks to the prominent Škoda stand, they could not miss the brand’s models. The new-generation Kodiaq and the Kushaq compact SUV from the Pune plant in India were particular highlights, with local assembly of the Kushaq in the pipeline for Vietnam.
8
Number of Škoda cars displayed at the Vietnam Motor Show.
32
Number of cars sold directly at the event.
228
Number of media outlets that reported on the Škoda brand.
Given the Czech carmaker’s relatively short tenure on the local market, the Vietnam Motor Show offered many visitors their first in-depth experience with Škoda vehicles. They were especially impressed with the good looks of the interior and exterior, as well as the robust craftsmanship and performance of the cars.
Emphasis on green future
In addition to Škoda Auto, 18 other car and motorcycle manufacturers participated in this year’s Vietnam Motor Show. The event’s theme, technologies for a green future, provided a platform for the Czech carmaker to showcase its commitment to sustainable development and the development of advanced technologies. Among the models on offer was the Enyaq electric vehicle, which the company expects to bring to the Vietnamese market in the future.