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10
Number of times Škoda cars have reached the Car of the Year finals since 1996.
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Elroq Is Second-Best Car of the Year in Europe
The compact electric SUV secured Škoda its best-ever result in the prestigious international Car of the Year poll, in which respected journalists select the European Car of the Year. The Elroq came in second behind the winning Mercedes‑Benz CLA, ahead of the Kia EV4, Citroën C5 Aircross, Fiat Grande Panda, Dacia Bigster and Renault 4 in the final round. Over the past few months, the judges thoroughly tested the finalists and evaluated them according to criteria such as design, comfort, safety, efficiency, handling, performance, functionality, environmental performance and price. Škoda’s best result in the poll to date was fourth place, achieved by the Octavia, Fabia, Roomster and Yeti models. Last year, the Elroq became one of the most successful electric cars on the European market. In April, July and October, it was the best-selling electric car in Europe and ultimately achieved second place among electric cars for the entire year 2025. It also collected a number of prestigious awards.
Škoda Auto world
Management changes in Procurement
Michael Kerschensteiner is the new Chief Procurement Officer Škoda & Region East, effective 1 February. He replaced Karsten Schnake who, after five and a half years at Škoda Auto, took on a new role as a member of the extended Board of Directors of the VW Group and Volkswagen brand Board Member for Purchasing. Kerschensteiner has been with the VW Group since 2004. He has held a number of management positions, particularly at Audi, and in recent years has served as senior vice president of group purchasing for new product launches. In addition to his duties at Škoda Auto, he will also be responsible for purchasing for the Brand Group Core Eastern Region.
New exhibition commemorates Tudor anniversary
Eighty years ago, the first post-war Škoda 1101 model rolled off the production line in Mladá Boleslav. It was given the name „Tudor“ because of its two-door body. The car was successful in more than 70 countries thanks to its reliability, comfort and economical running costs. You can see this legendary model at a special exhibition that the Škoda Museum opened in January. It runs until 21 May. The exhibition features common and rare versions of the „Tudor“, along with period photographs, film footage and unique artefacts.
2025 on the Czech market
Last year, the Škoda brand defended its strong position in the Czech Republic. It accounted for the Top 10 best-selling cars and also led the electric car market with its Elroq and Enyaq models. More than 50,000 certified used Škoda cars were sold by dealers through the Škoda Plus programme.
83,890
Newly registered Škoda cars
7.4 %
Year-on-year increase in the number of registrations
33.7 %
Škoda brand’s market share in the Czech Republic
38.1 %
Škoda brand’s market share among electric cars
The growth in new passenger car registrations in 2025 was driven by record results in September, October, November and December. Growing demand for hybrid and electrified cars, which recorded their highest market share to date, played a significant role.
Jiří Maláček
Head of VT – Sales and Marketing Czech Republic
They wrote about us
Tariff reduction in India
“India intends to reduce tariffs on car imports from the EU from the current 110% to 40%... Škoda Auto, which oversees Volkswagen Group activities in India, already operates on the Indian market. The reduction in customs duties is expected to lead to growth in investment in production, expansion of supply chains and increased competition in the global automotive industry.”
Gnews.cz, 26 January 2026
Impressions of the Fabia 130
“On the roads of Ardèche and at the Pôle Mécanique d‘Alès circuit, the Fabia 130 demonstrated remarkable versatility. This is not a radical GTI of the old type but a dynamic, honest and very attractive city car that prioritises balance and driving pleasure over technological conveniences.”
Auto-mag.fr, 26 January 2026
Electric car range test
“How much does the standard consumption of electric cars differ from the actual consumption when the temperature is around zero and you are driving exclusively on the highway? The German club ADAC sought the answer to this question for the second time. This time, the test participants were battery-powered cars suitable for family travel... The Škoda Elroq costs half as much as the Porsche Macan but performs almost as well on long journeys.”
Aktuálně.cz, 27 January 2026
Peaq will become the new flagship
This summer, the Škoda family of cars will grow with a major new addition. A seven-seater, fully electric SUV inspired by the Vision 7S concept car will be unveiled. In January, Škoda announced its name, Peaq, which refers to the car’s top position in the model range. The new flagship was developed by engineers and designers with an emphasis on the brand’s traditional strengths: spaciousness, practicality and comfort.
Vocational school opens its doors to interested visitors
The open house at the Škoda Auto Vocational School, which is part of the Škoda Academy, attracted extraordinary interest. A record 2,500 visitors attended the three events in November and January, touring the school’s modern facilities, receiving comprehensive information about the educational programmes and talking to teachers and students.
Board of Directors visits St. Vitus organ
Since 2018, Škoda Auto has been significantly involved in the construction of a new organ in St. Vitus Cathedral at Prague Castle. The company supported the project financially and with its design expertise in the creation of crystal components. The instrument is scheduled for completion this year. Škoda Auto Board members saw first-hand how preparations are progressing when they visited the cathedral on 16 January to view the organ. They also visited other areas of Prague Castle and attended a reception hosted by Prague Archbishop Jan Graubner.
The transformation of dealerships in line with the new corporate identity and colours in 2025 has taken great strides.
1,200
Approximately that many Škoda dealerships around the world have already undergone the transformation.
The 1,000th rebranded dealership was PP Autocentrum in the Moravian town of Hranice last December.
On the network
Helpers for freezing weather
Useful features in Škoda cars simplify snow and ice removal and improve passenger comfort during winter travel. An article in the online magazine Škoda Storyboard presents the gadgets you can have and the smart solutions that help with heating and warming cars.