Škoda Mobil

Škoda Mobil is the company newspaper for Škoda Auto employees, published monthly and presenting up-to-date information on what is happening at Škoda Auto and the Volkswagen Group. The regular columns focuses on employees, innovations and interesting projects from within the company, current information from Škoda Motorsport and many other topics.

Explore More / Evolution of the logo

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Logo development

The ŠKODA brand’s new logo is presented without plastic 3D graphics but reflects the carmaker’s history. Take a look at what the different logos have looked like in the past.

Logotype

The so-called logotype will play a much more prominent role in the brand’s marketing communication than the corporate logo. Why? Research has shown that a typographic logo is preferable in terms of recognition and identification. The biggest challenge in the logo’s new stylisation was the integration of Czech diacritics, which, as part of the brand’s Czech historical heritage, cannot be omitted.

Logo

The symbol of the winged arrow has also undergone a change, albeit not a major one. The logo has been simplified at first glance and will be redrawn without plastic 3D graphics. This simple two-dimensional version looks more impressive, especially on mobile devices, and allows for flexible integration into different formats. With this change, the carmaker is responding to the shift towards even more digital communication.

Colours

ŠKODA AUTO will now use two shades of green in its communication and corporate identity elements: darker emerald and bright electric green. In surveys, numerous respondents associate them with ecology, sustainability and electromobility.

Take a look at the possible uses of the new visual style.

Škoda Weekly

Weekly Thursday newsletter for employees. A summary of the last week‘s main events at Škoda Auto, regional news as well as cultural events.

Skoda Supplements

Škoda Mobil, the employee newspaper of the Mladá Boleslav-based carmaker, includes special supplements that focus on especially important topics from Škoda's perspective. Supplements can be a part of the newspaper, in the same format as the newspaper, inserted, for example, in the form of a flyer, or they can be stand-alone unique magazines in a specific format, such as supplements dedicated to new models, the brand's historical anniversaries, or other important information from the company's environment.

Škoda GreenFuture

Green Future