Téma / play-doh
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A Fusion of Playfulness and Creativity
Škoda Auto has launched a collaboration with Hasbro's PLAY-DOH brand. It will continue this partnership during the Ice Hockey World Championship.
The colourful PLAY-DOH modelling clay is a favourite among children around the world. It embodies playfulness and creativity — the very qualities that define the new Škoda Epiq. That is precisely why Škoda Auto has entered into a one-year partnership with Hasbro's iconic PLAY-DOH brand, which focuses on game development, the management and commercial exploitation of intellectual property rights, and the manufacture and licensing of toys. As a result, the launch of the new electric crossover is accompanied by a campaign whose central theme is this modelling clay.
The collaboration between Škoda Auto and Hasbro will take place on an international level through centrally coordinated efforts.
The first joint project took place during Milan Design Week. The Play-Doh theme underscores the campaign's playful character and connects it to the broader context of design, creativity and experimentation. The collaboration will take place on an international level through centrally coordinated initiatives. Local Škoda brand activations in individual markets will focus on the areas of culture and sports.
70
That's how many years PLAY-DOH modelling clay has been on the market.
Significant attention will be given to the collaboration at the IIHF Ice Hockey World Championship, which will take place in Zurich and Fribourg, Switzerland. PLAY-DOH motifs also form the camouflage of the Epiq prototype, which journalists have already had the opportunity to test in Porto, Portugal (more in Škoda Mobil 3/26). This all-new compact model will shed its camouflage in the coming weeks, as its world premiere approaches.
Check out Epiq made of modeling clay.
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