Průzkum / Ipsos
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The Public Perceives Us as a Responsible Company
Škoda Auto has solidified its position as a leader in reputation and social responsibility. Its projects in the areas of mobility and environmental protection are perceived as useful and trustworthy.
The results of the latest ESG & Reputation 2025 study, conducted by Ipsos, confirm that Škoda Auto is excelling at addressing current challenges in the automotive industry.
Record-breaking project success index
One of the most closely watched indicators in the study is the Success Activity Index, which measures how people perceive specific company projects in terms of their usefulness, credibility and contribution to the brand. This year, Škoda Auto achieved a high score of 121 on this index, a result significantly above the market average (scores above 120 are considered high).
"According to the study, people today expect companies to help them act responsibly without having to pay more for it. As many as 8 out of 10 consumers view sustainability embedded in a company's DNA as added value," says Michal Kadera, Head of the SR – External Relations Department.
Activities that remain at the top
The absolute winner in the project evaluation was the mobility sector, which scored 132. As part of this project, Škoda Auto provides custom-modified vehicles to social and healthcare organisations, enabling hospices and charities to conduct effective fieldwork even in remote areas.
The Škoda Stromky project has long held the strongest position in terms of brand awareness. One in five Czechs is familiar with it, and its Success Index reached 129.
Škoda Auto defended its leading position in overall reputation and significantly strengthened its standing in the social sphere, where the public perceives its activities as exceptionally useful and trustworthy.
Investing in the Future and Health
Škoda Auto is also establishing itself as a leader in technical education. The Škoda EDU.Lab mobile laboratory project recorded a Success Index of 111, and the public appreciated it for its uniqueness and innovation. Similarly, the importance of activities in the area of wellbeing has grown. The public perceives programmes such as "Health Matters" as useful even on a personal level (index 112) and appreciates that Škoda Auto shares its know-how in the areas of prevention and mental health with communities beyond the factory gates.
12%
The percentage of Czechs who spontaneously named Škoda Auto as an example of a socially responsible company, placing it second in the Czech Republic, just behind ČEZ.
91 points
Corporate Reputation Index (CRI) score, thanks to which Škoda Auto defended its leading position in corporate reputation among large companies in the Czech Republic.
121
Overall Success Index of Škoda Auto's projects for 2025, which is above the market average.
Pillar S as a driver of reputation
The study clearly shows that a strong ESG position is currently driven primarily by social activities. Škoda Auto holds the top spot in the overall corporate reputation index (CRI = 91), ahead of companies such as Dr. Max, Lidl and ČEZ.
An interesting finding is that while the public primarily expects car manufacturers to emphasise eco-friendly production (Pillar E, such as plastic recycling or repairability), in reality, Škoda Auto is most strongly associated with Pillar S. "This gives us a unique opportunity to continue our successful social projects while also beginning to communicate more on green topics, where we also have something to offer," states M. Kadera.
The Challenge of Electric Mobility
Electric mobility remains a polarising topic for Czech society as a whole. Although some respondents view it as evidence of Škoda Auto's responsibility, 51% of Czechs still find electric cars difficult to accept, mainly due to price and doubts about the environmental benefits of batteries. "Our challenge for the coming period is therefore to communicate these topics simply and with an emphasis on practical benefits," adds M. Kadera.
Survey